Performance Marketing Manager

● Must have 3-4 years of project/program management experience, preferably in a product

company

● Strong work ethic with demonstrated ability to meet deadlines

● Solid technical background, with understanding or hands-on experience in software

development and web technologies

● Excellent client-facing and internal verbal & written communication skills

● Solid organizational skills including attention to detail and multi-tasking skills

● High agency with a proactive, ownership-driven approach to problem-solving and execution

● Proficient in Microsoft Office tools including Microsoft Project Planner

● Proficient in JIRA & Confluence (JIRA admin experience is a strong plus)

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

· Perl as a Developer.

· Python

· Strong knowledge of MS SQL Server (or any database like Sybase/Oracle/MySQL etc),

· Good understanding of RHEL Linux,

· Good understanding and hands-on with HTML and web technologies.

Secondary Skills (Good to have)

DevOps, Ansible, Git/S

DUTIES AND RESPONSIBILITIES:

• Design and build applications for the iOS platform
• Implement new features while maintaining overall quality of software
• Contribute to a culture of learning by documenting and sharing technical knowledge as a developer on an agile squad
• Participate in developer communities of practice by following best practices, participating in code reviews, and sharing knowledge
• Remain current on relevant technology trends
• Participate in researching and resolving customer issues
• Other duties as assigned

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Proficient in native development with Swift and Objective-C
• Experience building interface components and experiences using Swift UI and WebKit and understanding their limitations
• Knowledge and experience working with the MVVM design pattern
• Prior experience with knowledge of Git and GitHub
• Knowledge of iOS back-end services
• Knowledge of Apple’s design principles and application interface guideline
• Understanding of the full software development lifecycle
• Familiarity with security best practices for software development

1. Conducting research to find new ways to reach target audiences through social media channels, email campaigns, content creation, etc.
2. Developing strategies for increasing awareness of a brand or product through strategic partnerships with other companies
3. Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
4. Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
5. Planning and executing initiatives to reach the target audience through different channels
6. Analyzing data to determine what types of content resonate with target audiences and what types of content do not

YOUR RESPONSIBILITIES

• Development and unit testing of web applications including back-end (microservices), maintenance & level 3 support of the same
• Assist Project Managers, Business Analysts, and Tech Lead in project planning (provide estimates, risk analysis, requirements analysis, technical options)
• Software Architecture
• Involvement in full life cycle of projects (including requirement analysis and system design, development and support if required)
• Support and work collaboratively with teams across areas of design, development, quality assurance and operations
• Commit your knowledge and experience into team success
• A small amount of travel (when needed) to work with other offices
• Attend meetings to discuss and demonstrate solutions at both technical and business level

 REQUIRED SKILLS AND EXPERIENCE                                                                                                           

• 5+ years web application development experience
• 3+ years developing with Python
• 3+ years developing with C# and .NET Framework 4.x
• Experience with ASP.NET MVC, ASP.NET WebAPI 2, LINQ, and WCF
• Dependency Injection and other common ASP.NET MVC design patterns
• Experience with API design and development using REST
• Experience with performance optimization
• Experience integrating security best practices into the SDLC
• Experience with object-oriented programming (OOP) and OOP patterns
• Experience with Git
• 1+ years of Agile development experience
• Experience manipulating and working with data in a variety of forms: csv, xml, json, structured and unstructured                                                                                                
• Experience with SQL database schema design and querying. Microsoft SQL Server and PostGreSQL are used and preferred.

DESIRABLE SKILLS AND EXPERIENCE                                           

• Knowledge of JIRA, Bamboo, Confluence, or BitBucket is a plus.
• Experience with a JavaScript MVVM library such as Web Components, knockout.js, Angular, React, etc. is a plus (Web Components and knockout.js are used and preferred)
• Experience with HTML5/CSS3/JavaScript/ and AJAX is a plus
• SPA (Single Page Application) design and implementation is a plus
• Experience with any ORM such as Entity Framework or NHibernate is a plus (NHibernate is preferred)
• Experience with TypeScript is a plus
• Experience with MS Build is a plus
• Experience with CI/CD is a plus
• Experience with Object Mapping Frameworks (AutoMapper, etc) is a plus
• Understanding of OOD, DDD and TDD is a plus
• AWS-based development is a plus
• Knowledge of Flask is a plus.

PERSONAL SKILLS

• Clever personality
• Strong spirit skills set: conflict resistant, self -motivated, result-oriented, responsible, honest, “open”, courageous