Digital Marketing Executive

• Build, plan and implement the overall digital marketing strategy
• Manage and train the rest of the team 
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Motivate digital marketing team to achieve goals 
• Monitor competition and provide suggestions for improvement

• 5 years of experience as a Digital Marketing Strategist or similar role
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Critical thinking and problem-solving skills 
• Team player
• Good time-management skills
• Great interpersonal and communication skills

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

We are inviting applications for a full-time Performance Marketing Group Head to join our team. If you have a passion for Digital Marketing and bring with you an analytical and curious mind, read on. This is an opportunity to work with the leading Digital Marketing Agency. We support our employees professional and personal development.

Key Accountabilities:

• Building and scaling a truly world-class growth marketing team and capability alongside the top leadership of Eridium
• Responsible for creating a marketing plan to drive growth & increase engagement, retention & revenue from clients
• Work closely with management to discuss conversion improvement strategies, feedback & results
• Manage daily performance reports and share insights with the team to achieve targets
• Lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, branding, organic growth, events, social media marketing, product marketing, and partnerships
• Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Data/Tracking
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets
• Report on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
• Identify marketing performance issues and identify the root cause analysis with the help of analytics tools such as Google Analytics
• Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels
• Build win-win relationships with new and existing clients
• Manage the marketing budget to drive sustainable bottom-line growth
• Constantly optimize marketing activities to improve ROI Allocate budgets and analyze and recommend modifications to ad spends

Requirements:

• A minimum of 10 years of experience in performance marketing, preferably in the Digital Marketing arena
• Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams
• Growth mindset - someone who is not afraid to think big and take on calculated risks to meet goals effectively
• Digital Expertise- conversant with all forms of digital formats and measurement
• Sound experience in managing multiple projects
• Proficiency with all ad platforms (Search, Social, and Programmatic)
• Proven track record of creating and managing successful performance-based campaigns across various channels.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• Must be up-to-date with the latest trends and technologies in digital marketing
• Ability to prioritize strategically and analyze large sets of data

• Should handle a team of SEO Analyst
• The SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goals
• Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them
• Primary point of contact for clients
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency
• Brainstorm new and creative SEO growth strategies
• Review, analyse and send the Weekly & Monthly to the clients
• Ensuring the Monthly POA & Commitments are delivered as per expectation
• Act as subject matter expert for team members, peers and clients
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools
• Communicate team and management on project development, timelines, and results
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team

• 3-5 years previous experience in SEO, Digital marketing
• Ability to lead a team of multiple SEO analysts
• Experience in managing large enterprise or eCommerce websites
• Excellent written and verbal communication skills
• Ability to identify and resolve problems
• Ability to organize, manage, and prioritize tasks
• Proficient computer skills, including Microsoft Office Suite

Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. 

Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

Must have start up experience.

Wordpress, clickfunnels exp would be a plus.