Digital Marketer

would like to welcome experienced highly skilled and motivated individual to join our team as a Web Tracking Systems and Data Analytics Specialist. In this role, you will be responsible for designing and implementing web tracking systems using Google Analytics, particularly GA4, as well as building custom data dashboards in Google Looker. Sarvaha is a niche software development company that works with some of the best funded startups and established companies across the globe. Please visit our website at http://www.sarvaha.com to know more about us.

Key Responsibilities

• Design and implement web tracking systems in Google Analytics, with a strong emphasis on GA4, to effectively monitor website traffic, user behavior, and conversions.
• Build custom data dashboards in Google Looker to provide clients with actionable insights and visualizations, leveraging data from GA4.
• Set up and maintain Google Analytics 4 for clients, ensuring accurate tracking and reporting of key metrics.
• Create custom reports in Google Analytics and Looker, and analyze data to identify trends and opportunities for improvement.
• Perform data analysis, data mining, and data visualization to extract meaningful insights from large datasets, utilizing both GA4 and Looker.
• Present insights and recommendations to clients in a clear and compelling manner, both verbally and through written reports.
• Collaborate with cross-functional teams, including marketing, product, and engineering, to drive data-driven decision-making.
• Stay up-to-date on industry trends and best practices in web tracking, data analytics, and data visualization, particularly within GA4 and Looker.

Skills Required

• Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field.
• Hands on experience with Google Analytics, especially GA 4 is mandatory. 
• Hands-on experience building custom data dashboards in Google Looker.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Experience working in a client-facing role is a plus.

Position Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• Collaborative and dynamic work environment.
• Flexible work arrangements.
• Exposure to cutting-edge technologies and industry-leading clients.

If you are passionate about data analytics and have a strong background in web tracking systems, particularly GA4, and Google Looker, we encourage you to apply for this exciting opportunity. Join us in helping our clients make data-driven decisions and achieve their business goals.

Cirtru is one of the fastest growing rental housing marketplace startups in the USA. We encourage innovation, social interaction, and fun while moving at a fast pace, and are never afraid to break the mold.

As an SEO Outreach Specialist, you will prospect, qualify, and engage with relevant sites and prospective partners to promote our website and increase our authority online. You will own the process from beginning to end and beyond. You will also collaborate with the writers to create link-worthy content and request new content or content changes when opportunities arise.

You will be responsible for prospecting sites based on relevancy, qualifying sites, and gathering correct contact information. You will be responsible for reaching out and trying to establish a connection. You will also be responsible for monitoring inbound communications, building relationships and partnerships, and following up effectively.

• 3+ years of recent experience on outbound or outreach campaigns.
• Intermediate knowledge of SEO concepts preferred.
• Excellent written communication skills.
• Excellent command of the English language.
• Experience with tools like Outreach.io, BuzzStream, or Pitchbox preferred.
• Experience keeping track of metrics and being able to report them when needed.
• You must be able to thrive with deadlines and competitive goals.
• You must be comfortable with using G Suite apps such as Sheets and Docs.
• You must be comfortable collaborating with a team to get tasks completed as well as working independently.
• Genuine enthusiasm and a can-do attitude.
• Big plus if you’ve had public relations expertise.
• You must be a world-class individual contributor to thrive at Cirtru. You will not be here just to tell other people what to do.

The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.

Essential Duties and Responsibilities

• Auditing existing websites
• Competitive research and benchmarking
• Keyword research and mapping
• Content writing and optimization
• On-page optimization
• Link building outreach
• Monitoring and evaluating results and building reports on those results for our clients

Qualifications

• A hunger for learning and the ability to perform independent research to solve problems
• Proficiency with Google Sheets
• Working knowledge of search engine optimization and/or digital marketing is preferred
• Ability to thrive while working on multiple projects with strict deadlines
• Ability to work well with all teams across the agency
• Commitment to completing work on time that meets or exceeds expectations of quality

• Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
• Create, manage, and improve our social media presence.
• All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
• Identify patterns and insights, and then improve your spending and performance based on them.
• Consider fresh and innovative growing techniques.
• Experiments and conversion tests should be planned, executed, and measured.
• Work with internal teams to develop landing pages and improve the user experience.
• Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
• Conversion points are measured and user funnels are optimized.
• Collaborate with other vendors and agencies.

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills