Digital Marketer

You will: 

• Plan, create, and publish engaging content across Instagram, Facebook, YouTube, LinkedIn, and Twitter (X)
• Manage daily social media activities including posts, stories, reels, comments, and DMs
• Develop and execute monthly content calendars aligned with marketing goals
• Coordinate with design, video, and marketing teams for creatives and campaigns
• Handle paid social media campaigns with a basic understanding of Meta Ads
• Monitor social media performance using analytics tools and prepare weekly/monthly reports
• Track trends, hashtags, and competitor activities to improve reach and engagement
• Engage with followers, respond to queries, and build an active online community
• Support influencer collaborations and campaign execution
• Coordinate with the HR team on employee engagement activities and employer branding,, including basic content capture and posting for social media
• Participate in brainstorming sessions to support overall brand presence and visibility through social media
• Maintain consistent brand tone, messaging, and visual identity across all platforms

You have:

• 2–4 years of proven experience as a Social Media Executive or in a similar role
• Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter/X), their algorithms, and best practices
• Good copywriting skills with strong attention to detail
• Basic knowledge of Meta Ads Manager and campaign objectives
• Hands-on experience with tools like Canva, Meta Business Suite, Hootsuite, or similar platforms
• An analytical mindset with the ability to interpret social media performance data
• Ability to multitask, meet deadlines, and work in a fast-paced environment
• Experience with video content, Reels/Shorts strategy, influencer marketing, or performance/lead-generation campaigns

We Are:

Software development and consulting firm; Subsidiary of Choice International Limited which is a  multi-diversified business enterprise; established in India in March 1993. The group operates from its head office in Mumbai and has zonal offices across the country and has several business verticals like  Investment Banking, Broking, Hospitality, E-commerce, the Energy sector etc. 

We are fast emerging in the field of innovation to help accelerate the digital transformation journey by providing credible web solutions to foster business growth. We assist in business by offering Cloud,  Mobile & IT solutions that foster efficiency, growth, and ROI. We keep in mind the goals of the organization while simultaneously enhancing efficiency. Our dynamic team comprises Web Software  Developers, Cloud Architects, Technical Consultants, Data Administrators, IT Security experts, DevOps  Professionals & Digital Marketing. 

You & We:

Together, we will strengthen the brand’s presence across social media platforms while driving higher engagement, reach, and audience growth. We will create meaningful content and campaigns that align with business and marketing objectives, using insights and performance data to continuously refine and improve outcomes. Through consistent messaging and creative storytelling, we will build an authentic and recognizable digital brand voice.

Role - Sr. Media Strategist

About the company -

Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.

We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.

We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.

With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!

Primary Purpose:

Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.

Experience - 2+ years

Location - Mumbai

Major Responsibilities:

● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.

● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.

● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.

● Managing budgets and maintaining advertising spend records

● Regular / daily updates with the buyer regarding campaign performances

● Course correction to be made in case of things not going as per the media plan

● Highlighting concerns / issues to the media head to resolve things quicker

● Regular calls / meetings with clients to understand

● Have in-depth knowledge of the quality audience for all Clients

● Analyze the overall work and proficiency of the interns / junior media strategists

● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry

● Attend all team meetings and give feedback/suggestions for account performance.

HTML, CSS, Javascript, UI Prototyping, Photoshop, Illustrator, Corel Draw, Adobe

Must Knowledge of Adobe XD.

Experience: 3-5 Years Experience

About First Principles

We are a Tech Holding Company and our portfolio companies generate millions in revenue. What is unique about FirstPrinciples is that most of our companies remain controlled and majority owned by First Principles and its team members rather than by external investors. We are proud that our product engineering team builds world class products from India. https://firstprinciples.io/">https://firstprinciples.io/

About this Role

As we scale and build our organisation, we would like to add an individual to our core Technical Leadership who can scale our key products and projects and help us build and foster relationships with Enterprise clients.

We are looking for an experienced Technology Leader to join our fast growing organisation to help us with driving Technical Strategy, Approach and oversee the Implementation for internal and external products. You should be someone who loves Engineering, have amazing debugging skills and slay problems with technology. 

In this role, you will undertake Technical / Solution Architecture and should also be able to help team with Engineering and coding wherever required. That includes, working along with the team, writing code, doing R&D or POCs, ensuring we follow modern industry standards and building beautiful high performing Software and Applications and thus delivering a better solution and product. You will also help FP build strong relationships with clients and technical leadership on the client side.

You would be required to have a minimum of 10+ years of experience with a mix of Engineering, DevOps, Infrastructure, Cyber - Network Security, Enterprise Application Maintenance, Database Management along with Project, Client and People Management skills which are necessary to lead the team and be their voice. You should be a leader and not just a manager who loves delegating things to the off-shore team, but rather someone who would not hesitate to take over Git-Pull and start writing code and show ‘here is how it’s done’ and amaze everyone with your expertise! :-) 

Because this is a Senior role, you would also be involved working with the Product/Project Manager and will be responsible for the delivery and output.

Tech Stack [High-Level]: We are JavaScript focused i.e. we work in ReactJS, NodeJS, AngularJS, TypeForm, TypeScript, Redis. On the server side, we work with AWS/GCP/DO. Database: MySQL, PostgreS and MongoDb. API: REST and GraphQL API. We also have a strong DevOps stack - including Kubernetes(K8), Dockers and CI/CD automation. 

Interview Process: 

• 60 min Discovery Call
• 15 mins introduction and what you bring to the table (We love people who say, “We build the damn table”) 
• 15 min understanding your experience and background
• 15 min on why you want to join our team and your expectations, future plans
• 15 min Q&A
  
  
• 60-90 min Technical Interview  (May be more than 1)
• Technical Call
  
  
• 45-60 min Final Call
• 15 min discussion on results 
• 15 min CTC expectations / negotiations 
• 15 min closure
• 15 min buffer

Job Description:

MySQL - DBA L3 Support

• 7 -10  years of experience in MySQL, handled multiple versions & flavors of MySQL servers both for standalone & enterprise version, Data center and VM/Cloud setup.
• Strong database Configuration and troubleshooting / problem solving skills.
• Strong knowledge of database backup and recovery concepts and practices.
• Enabling disabling scheduled Jobs on MySQL Server
• Work with Dev and DevOps engineers to ensure that all needed data is gathered and provided to them for any performance issues
• Experience in managing both on-prem DB as well as VM / cloud based DBs
• Maintenance of backups (perform backups, monitor backup, report obsolete backups)
• Maintenance of user access (creating user accounts, dropping user accounts, granting privileges)
• Maintenance of log and trace files (remove, initialize, archive them)
• Knowledge on SQL scripts
• Managing Database administration includes Daily health checks, Database tuning, Query optimization & Backup & Replication
• Experience in alert configurations using existing alerting tools or scripts

Responsibilities

• Source candidates using a variety of search methods to build a robust candidate pipeline
• Screen candidates by reviewing resumes and job applications, and performing phone screenings
• Take ownership of candidate experience by designing and managing itDevelop job postings, job descriptions, and position requirements
• Perform reference checks as need
• Facilitate the offer process by extending the offer and negotiationg employment terms
• Manage onboarding and new hire process
• Stay abreast of recruiting trends and best practices
• Manage the overall interview, selection, and closing process
• Ensure all screening, hiring, and selection is done in accordance with employment laws and regulations
• Assist in Admin and HR related activities

Key Points:

• Quick Learner
• Smart worker
• Responsible & bumble

Job Type: Full-time

We are urgently looking Azure Data Factory Engineers with 3 to 7 years of overall experience, having good experience on Azure Data Factory and SSIS.

Requirements:

• Qualification: Engineering Graduate.
• Years of Experience: 2+ yrs of relevant experience on Azure Data Factory & SSIS.
• Strong understanding of ETL/ELT concepts.
• Hands on experience on Azure Data Factory.
• Exposure of Cloud technologies, standards, and platforms.
• Sound knowledge of ADF pipeline, configuration, parameters, variables, Integration services runtime (part of Data Factory).
• Strong Experience on SSIS.
• Sound knowledge of implementing slowly changing dimensions and transactional, fact less, snapshot fact tables.
• Azure Data Warehouse.
• Knowledge on Azure components especially file storage and Azure Sql, Blob storage and Data Lake Gen2 storage (just used as a file system on the blob).
• Azure Data Migration tool.
• Well versed with RDBMS systems like Sql server, DDL, DML scripts.
• Sound knowledge of T-SQL and stored procedures.
• Strong Query writing skills, Scheduling tools.
• Ensure quality deliverable and ability to extend work hours if required.
• Azure Certification: Preferred.
• Ability to understand Customer requirements and convert the requirements into technical specifications.
• Ability to understand the overall solution and design components to fit the overall solution.
• Ability to take technical decisions and support the decisions with justifications.
• Ability to work in Agile manner.
• Ability to work independently without much guidance.
• Self-Motivated, team player, results oriented, strong Time Management skills.
• Excellent written and verbal communication skills.
• Willing to travel to outside India (Short term as well as long term)