Azent Overseas

Responsibilities:

• Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
• Plan, execute, and measure experiments and conversion tests
• Manage landing pages and optimize user experience
• Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
• Identify trends and insights, and optimize spends and performance based on the insights

Requirements:

• Any Bachelor’s/ Master’s degree
• Certifications in Google and Facebook ad management strongly preferred
• 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

 Data auditing, validating and monitoring all data for accuracy.

Create daily, weekly, monthly and quarterly MIS report.

Coordinating  & collecting the data

Updated the data in CRM

• Should be able to handle softwares like Illustrator & Photoshop for creating / resizing layouts, and image editing.
  Basic indesign knowledge would be an add on to make edits in the collaterals.
• Understanding the brand guidelines to select colours, imageries, and types.
• Understanding specifications such as dimensions, colour codes & resolution of images if required for print.