Performance Marketing Lead

Responsibilities

1. Develop detailed knowledge and understanding of business strategy,

objectives, and goals.

2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.

3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:

. Performance Marketing

1. SEO

2. Email marketing

4. Performance Marketing:

0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.

1. Optimize ads to achieve the lowest cost per lead on the website and

app, without compromising user quality. Closely monitor & optimize

CAC & ROAS.

2. Analyze traffic data, flows, funnels on a detailed city and category level

to identify potential leakages and opportunities to grow.

3. Stay abreast of new tools, trends, and best practices in digital

advertising; test and evaluate their efficacy.

4. Lead efforts to utilize a data and experiments-driven methodology to

improve performance marketing effectiveness.

o Innovate and implement test-and-learn strategies and drive scalable

results.

5. SEO

0. Manage both on-page SEO and off-page SEO for the company.

1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.

2. Identify keyword gap for SEO improvement and map new content to be

produced for our blog, YT channel and Pinterest and optimize the same

for SEO.

6. Email marketing:

0. Optimize our marketing automation and lead nurturing processes

through email, content, and social channels.

1. Measure results and optimize the lead nurturing workflow for these

segments to convert leads into customers.

2. Implement Retention & Reactivation based campaigns to improve

lower funnel conversions.

Candidate Requirements

1. A high degree of ownership in taking things to completion. Can thrive in an

unstructured environment.

2. Exceptional communication skills. Enthusiasm to write things down for

posterity, build playbooks, and create training manuals. Loves one pagers.

3. The ability to collaborate effectively across teams such as growth, marketing &

design.

4. Knowledge of UAC, Search and Social advertising preferably for consumer

apps. Experience in a performance marketing role across a range of channels;

search, social, affiliate, display, video.

5. Strong experience in website analytics tools highly proficient with google

analytics, tag manager, search console. Knowledge of using data tools such as

marketing automation CRMs like Cleve tap, attribution reporting, and paid

campaign reports.

6. Strong knowledge of performance optimization and have a strong

quantitative analysis. An understanding of cohorts, segmentation of user base,

calculations of ROl and funnels is a must.

7. Worked at a fast growing start up for at least 3+ years

8. Past experience in B2C traffic generation, managing digital/mobile advertising.

9. Be able to bridge data analysis, research, competitive intelligence to build

efficient and scalable customer acquisition programs.

10. Able to effectively organize, prioritize & manage their time

11. Experience with automations & SQL is a big plus

Job Details*

1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.

2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.

3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.

4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.

5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.

6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.

7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.

We would also expect the candidate to demonstrate:

1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.

2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.

3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.

Job Summary*

We're a Saas startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes.

Skills Required : Angular7+, Javascript, CSS (Less/Sass), HTML5, Library development, Agile/Scrum, Team Management

Good to have: Experience with any backend technology- .Net/PHP/Laravel

Job Requirements :

- Should be able to design and implement complex technical requirements.

- Should be able to analyze and debug issues and blockers.

- Should unblock the team and help with solving critical issues and dependencies.

- Should be able to quickly analyze, organize, and abstract large amounts of information and to make decisions based on this analysis

- Should be able to provide creative solutions and out of the box thinking as the situation demands

- Should be able to influence and negotiate in technical discussions.

● Pan India internal recruitment.

● Responsible for all interview processes.

● Manage recruitment cycle.

● Conduct all interviews virtual/Face-to-face and coordinate with the sales & operations team.

● Source candidates using a variety of search methods to build a robust candidate pipeline

● Screen candidates by reviewing resumes and job applications, and performing phone screenings.

● Manage onboarding and new hire process.

● Stay abreast of recruiting trends and best practices.

● Manage the overall interview, selection, and closing process to ensure all screening, hiring, and selection are done according to employment laws and regulations

● Coordinating with the Hiring Manager. 

Position – Lead - TA

Reports to HR Head

Experience: 4 years + (Team Handling experience is must)

Roles & Responsibilities:

• Scour job search websites for potential recruits and contact those candidates personally
• Interview potential sales staff members using industry-standard techniques
• Familiarity with online job-hunting websites
• Develop multi-hire sourcing approaches and work in partnership with colleagues across the network to tap into overseas sourcing channels
• Works within a budget agreed
• Upon approval of a new requisition, work with hiring manager to obtain role briefing and to agree sourcing strategies and timelines
• Partner with hiring teams to build and execute effective sourcing, assessment, and closing of highly qualified candidates
• Work within predefined recruitment processes while monitoring that process to identify, recommend areas, improve and to ensure best practices at all times.
• Handling TA team and monitoring their daily work.
• Strong leadership skills with a demonstrated ability to influence different styles
• Have exceptional communication skills and a very strong ability to manage a variety of leaders
• Strong willed, decisive, a fast learner and able to effect changes fast
• Strong attention to detail
• Excellent interpersonal and communication skills and ability to multi-task
• Ability to work independently and employ effective organizational, project and time management skills
• Ability to build relationships, recruit candidates, and influence selection decisions

Job title and location:

Sr. Backend Developer, based in Bangalore, India

Who we are:

VAHN is a seed-funded fintech and mobility application which integrates tracking, load planning, billing, performance management and cost management with a payment wallet and seamless credit to deliver a powerful solution for truck-owners and truck-drivers.

We are a very small team with a big idea and lots of passion, and we’re on a mission to bring Indian trucking into the next generation of tech.

The trucking industry in India is fragmented, unorganised, and fraught with numerous challenges that haven’t yet been solved. Although the industry is ripe for disruption, not many have been able to take advantage of the opportunity because of a lack of exposure to ground realities and practical challenges. Combining years of research and first-hand experience running trucks ourselves, we believe we have an edge.

We are looking for a passionate teammate who is as excited about the mission as we are, and is keen to delve deep into this challenging but exciting space. Trucking is getting upgraded, are you in?

What we are looking for:

//  Passion for good design and hunger for making a big impact

//  Extensive experience in backend engineering along with the best practices as per language

//  Ability to thrive in complexity

//  Leadership qualities and versatility

What you should enjoy doing:

//  Building exceptional products with robust and reliable code

//  Working in a fast-paced, ambiguous environment

//  Collaborating with designers playing a critical role in design, planning, development and deployment

//  Being the technical voice at the table, educating and guiding the business on the right approach, technologies, and trends

//  Building a team and mentoring fresh talent

What the role is about:

As a core team member you will design and develop the next-generation of technologies for the Indian trucking industry with the potential to change how millions of drivers, truck owners, transporters, and shippers manage their businesses and transact with one another. Some specific responsibilities include,

//  Building scalable, reliable, and high-performing tech infrastructure

//  Improving operational excellence by identifying and building the right solutions for observability and manageability

//  Continuously discovering, evaluating, and implementing new technologies to maximize development efficiency

//  Developing robust, quick prototypes for proof-of concept features / application based on briefs

//  Unit-test coding for robustness, including edge cases, usability, and general reliability.

//  Providing development support, code review and optimisation.

//  Working with outside data sources and APIs.

Qualifications:

//  5+ years of backend engineering experience

//  Experience working with Microservices/RESTful APIs (Http/WebSockets), /Swagger/OpenPI, third-party SDK Integrations and common technologies like HTTPS, JSON, OAuth, and SQL

//  Experience working with Java 11 and above, SpringBoot 5.x/Micronaut 3.x

// Proven experience at building actor based systems and Reactive programming is a big plus

// Demonstrated experience at using messaging system such as Kafka/Rabbit MQ/SQS/SNS

//  Experience at unit testing with Junit/Mockito

//  Good understanding of Data Structures and Algorithms

//  Experience with multi-tier application architecture and design

//  Cloud experience/knowledge (AWS/GCP)

//  Experience at developing containerised applications using Docker/Kubernetes

//  Experience at building systems using MySQL/Cassandra/MongoDB

//  Knowledge of Microservices patterns is a big plus

//  Knowledge of serverless computing (AWS Lambda/Cloud Functions) is a big plus

//  Experience in structuring solutions with Redis as caching layer

//  Experience at building integration with external systems is a plus

//  Strong written and verbal communication and ability to gain buy-in from a non-technical audience

1. Technical skills:
   • Primary skills :
2. Siebel CSW
   Should have hands on experience Siebel Configuration, Scripting and Workflows

1. Siebel Integration
   Should have hands on experience Siebel integrations like JMS\MQ, Web services, VBC, EBC, Rest Service, API building etc.

1. Siebel OpenUI
   Should have hands on experience in Siebel OpenUI development.

1. Database (SQL /Oracle)
   Should have good experience in writing queries, performance management, query optimization etc.

1. Should be able to work independently and should have strong debugging skills

• Secondary skills : (Good to have)

1. Siebel certification
2. Exposure to Agile
3. Exposure to HP ALM and JIRA

1. Candidate’s overall experience should be min 5 years to max 8 years.

Basic Job Description

As a Business Development associate at Deeshay

1. You will find multiple ways to generate leads and will drive revenue.
2. You will draft and adopt successful strategies to achieve your goals.
3. You will plan your short term and long term goals.
4. You will plan and execute product demo and meetings with clients from various financial and social backgrounds.
5. You will study the local market extensively and approach eligible clients.
6. You will travel the city each day, hit the markets, talk with prospects, explain, convince and persuade them towards a successful sales conversion.
7. You will work with operations and onboarding teams.
8. You will actively share valuable insights from client meetings.
9. You will help clients with their queries post onboarding and remain their point of contact throughout. You will also be responsible for the following business transactions.

Who is the new BD associate at Deeshay?

1. Someone with two years of experience in sales or BD. (not mandatory if you are hardworking and talented)
2. Someone who is up to date with trending tools and industry standards.
3. Someone who cuts through leads like a hot knife through butter.
4. Someone who is a salesperson at heart - loves the challenge of approaching clients with deals and doesn't take no for an answer.
5. Someone who constantly self-audits, learns from mistakes, and designs solutions to problems between sales.
6. Someone well aware of meeting etiquette. Has flawless communication skills, resulting in delightful client engagement, also is as patient as a saint.
7. Someone who can come up with sales pitches instantly, can find reasons and draw comparisons for better understanding.
8. Speaks three or more languages fluently.
9. Someone who has a supply of neverending energy and motivation.
10. Someone who doesn't back out from challenges and goes out of their comfort zone to get the job done.

Company Domain: Ecommerce.

Company Introduction: Deeshay Ecommerce Technologies Private Limited B2B2C e-commerce services provider based in Bengaluru.

Our vision is to make e-commerce and its potential accessible to MSMEs.