
With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.
They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.
Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.
As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.
What you will do:
- Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
- Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Desired Candidate Profile
What you need to have:- 6+ yrs digital performance marketing experience ideally in the FMCG space
- Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram

Similar jobs
🌟 Join Us as an Full Stack Developer at Tutcart! 🌟
About Tutcart:
At Tutcart, we're on a mission to revolutionize education with cutting-edge technology. As an innovative edtech startup, we believe in the power of learning and are passionate about making education accessible to all.
Why Join Us?
- 👨👩👧👦 Team Unity: Be part of a nurturing team that values teamwork and personal development.
- 🚀 We Grow, You Grow: Be part of a startup where your career development is a priority.
- 🎯 Exciting Challenges: Tackle diverse projects and tasks that offer opportunities for learning and growth.
Key Responsibilities:
- Full Stack Development: Contribute to the development of our platform using the MERN stack, Next.js, Redux, TypeScript, and other cutting-edge technologies.
- Architecture and Design: Assist in architectural decisions, focusing on scalability, performance, and maintainability.
- Deployment and Launch: Basic understanding of AWS services. Support effective deployment strategies and assist in managing the launch of new features and updates.
- Optimization: Collaborate on platform performance improvements, user experience enhancements, and codebase efficiency.
- Integration: Assist in integrating third-party services and APIs to enhance platform functionality.
- Mobile Development: Support the maintenance of mobile applications using React Native, ensuring integration with our web platform and a consistent user experience across devices.
- Security: Contribute to implementing security measures to protect user data and maintain platform integrity.
- Version Control: Proficiency with GitHub or Bitbucket for code versioning, collaboration, and pull request workflows.
- Project Management Tools: Experience using Trello or Jira for task tracking, sprint planning, and project coordination, ensuring timely delivery of milestones.
- Innovation: Stay informed about the latest technologies and trends to support innovation and competitiveness.
Qualifications:
- Proven experience as a Full Stack Developer with at least 2-3 years of hands-on experience in both frontend and backend development.
- Solid proficiency in the MERN stack, Next.js, Redux, TypeScript, and related technologies.
- Takes the initiative to identify and tackle challenges independently. Possesses the intelligence and resourcefulness to work effectively without constant guidance.
- Interest in education technology and a desire to make a meaningful impact.
- Good communication skills, both written and verbal.
- Ability to work in a fast-paced, collaborative startup environment.
What We Offer:
- The opportunity to be part of a dynamic and innovative startup.
- A supportive and inclusive work environment where your contributions will be valued.
- Engaging projects that have the potential to transform education globally.
Who Should Not Apply:
If you're not genuinely interested in our mission or unable to make a commitment to our team, please reconsider applying. We're seeking someone who is responsible, eager to learn, embrace the challenges of startup life, and contribute to building something impactful.
RESPONSIBILITIES:-
As a Business Development Manager working under FMCG segments, an ideal candidate must perform the following responsibilities:
· Approaching potential leads a close them within a stipulated time frame.
· Create exclusive distributors, exclusive super stockist and business associated for the company towards business growth.
· Finding and developing new markets and improving sales.
REQUIREMENTS:
· Bachelor’s degree in business, marketing or related field.
· Experience in sales, marketing or related field.
· Strong communication skills.
· Excellent organisational skills.
Roles and Responsibilities
Design and implement email marketing campaigns for lead generation and branding.
Proofread emails for clarity, grammar, and spelling.
Identify target audience and grow our email list.
Ensure mobile-friendly email templates.
Analyze campaign performance and suggest improvements.
Report on sales revenue generated from email marketing efforts.
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
Collaborating with graphic designers to improve the appearance layout of outputs.
Maintaining a database of customers who have opted to receive our correspondence.
Should know email marketing tools and email marketing automation.
- Understanding the business requirement and providing good scalable solution
- Integrating user-facing elements developed by a front-end developers with server side logic
- Building reusable code and libraries for future use
- Optimizing the application for maximum speed and scalability
- Understanding differences between multiple delivery platforms such as mobile vs desktop, and optimizing output to match the specific platform
- Creating database schemas that represent and support business processes
- Implementing automated testing platforms and unit tests
What you need to have:
- Engineers from Tier 1 colleges, B.Tech/ B.E from only from Tier 1 colleges
- Extensive and expert programming experience in anyone programming language (Golang/ C/ Java).
- A solid foundation in computer science, with strong competencies in data structures, algorithms, software design and distributed system applications
- Experience with building and scaling apps with RDBMS as well as NoSQLs.
- Experience creating scalable Web APIs for mobile and browser consumption
- Have a penchant for solving complex and interesting problems
- Worked in start-up culture with high levels of ownership and commitment
- Excellent coding skills – should be able to convert design into code fluently
- Working knowledge of - ReactJS, React Native, Golang, MySQL, NoSQL and hosting environment is AWS
Our client is a digital ledger app that has successfully done away with the burden of maintaining traditional register books or ‘Bahi/ Udhar Khata’ by small merchants. This free and user-friendly app (4.7 star play store rating) not only helps business owners easily record payments and receivables but also sends timely reminders and helps collect and settle balance amounts on a simple click through WhatsApp and SMS. It is completely safe, secure and reliable. Available in more than 10 Indian languages, currently it has over 5 million active monthly users which include over 100 types of businesses like kirana stores, mobile recharge shops, tea shops, medical stores, amongst others.
Founded in 2017 by three friends who are IIT Kanpur alumni, this one of a kind venture has raised funds from premier investors. This paperless application has digitally empowered millions of users across India and made their lives super easy.
As a Senior Software Engineer, you will be responsible for complete ownership of a feature.
What you will do:
- Working closely with the product and design team to build, test and deploy feature specification
- Building reusable, scalable and efficient front-end systems
- Suggesting and implementing better ways to improve existing systems and keeping everything bug free
- Keeping updated with the latest web technologies coming up in the market and suggesting ways to implement it in our system
What you need to have:
- 2 to 6 years of strong hands-on experience building applications on the web platform with JavaScript, HTML, and CSS
- Experience in building responsive web apps using JavaScript
- Strong understanding of the latest JavaScript ES6+ concepts such as Promises, OOPs, Scoping, etc
- Strong hands-on experience in building SPAs using React JS and its companion libraries
- Experience with build tools such as Webpack, Grunt, Gulp etc
- Knowledge of state management libraries such as Redux, Flux, Context API, etc
- Strong debugging skills using browsers dev tools and familiarity with cross-browser support
- Familiarity with API dev tools such as Postman
- Knowledge of RESTful APIs
- Showcase your interest in front-end either by your side projects in your GitHub or an interesting story to tell
- Knowledge of the latest web technologies such as Service workers/PWAs will be a huge plus
- Knowledge of Server-side rendering using React
- Knowledge of CSS pre-processors
- Knowledge of testing framework like Jest, Mocha, etc
About OJ Commerce:
OJ Commerce is a fast-growing, profitable online retailer based in Florida, USA with a full-fledged India office based in Chennai driven by a sophisticated, data-driven system to run the operations with virtually no human intervention. We strive to be the best-in-class ecommerce company delivering exceptional value to customers by leveraging technology, innovation and brand-partnerships to provide a seamless & enjoyable shopping of high-quality products at the best prices to our customers.
Responsibilities:
Work with business-stakeholders to understand requirements, prototype, build and deploy it.
CRUD the backend code you own keeping maintenance, performance and security in mind.
Keep up breast of latest technologies and its ecosystem and adopt ones that aid safe product delivery at speed.
Automate the boring and mundane stuff for you prefer to be productive than being busy.
We are flat. Be responsible for professional growth of self and the team.
- Tune application for performance.
- Take initiatives and manage change to work towards business goals at speed without compromising safety.
- Coach full-stack developers on backend skills.
- Provides problem resolution support, specific to application issues, identifies and resolves problems in application software, determines symptoms and ensures accurate problem definition
Develop functional, architectural and other documentation as required for productive functioning of teams.
- Be the brand ambassador for OJ Commerce by speaking at meetups, conferences, etc.
- We are fluid. Be ready for changing dynamics in responsibilities from time to time. Exciting isn't?
- Take the lead in digital transformation of legacy applications.
What you need to shine?
- You have the prior experience in modernising legacy applications.
- You are a passionate hands-on developer with deep experience in building enterprise grade software in Microsoft ASP.NET Core, ASP.NET MVC, Web API, SOA, Micro-Services and RESTful Services with knowledge of SQL Server database.
- You have the ability to see and work on the big picture (Application Architecture) and devilish details (Complex Code).
- Strong experience in developing web applications using C#, VB.Net, .NET, LINQ, Net Framework 4.0, MVC 3/4/5, ASP.NET Web API, .Net Core etc.
- You are Cloud savvy, preferably Google Cloud.
- You have rich experience in Object-Oriented Programming (OOP) with good knowledge of practical design-patterns and its applications.
Hands-on experience in building SOA or Micro-services preferably on .NET Core.
Proven Architectural skills with high standards in Code quality
Knowledge of ReactJS/Typescript would be added advantage.
Practical experience in Agile development methodologies of using CI/CD.
Extreme Programming (TDD) experience is sought after by us.
What we Offer
- Greenfield opportunity to transform legacy backend applications to latest technology stack.
- Fast-paced start-up environment: This is not for the faint hearted; you need grit and passion as much as you need the core skills.
- Work in an interdisciplinary team where learning from one another and developing solutions cross-functionally is a key part of our culture.
- Golden opportunity to make history by making big business impact.
- Competitive salary to take good care of self and family.
- Insurance Benefits: Medical and Accident cover.
- Flexible Working Hours
- Demand planning
- Create the vendor funnel of ATL & BTL marketing agencies
- Procure to pay process management and ensuring compliance with process KPIs
- Order scheduling and expediting
- Work closely with suppliers to ensure effective support
- Supervising goods/service receipt and cycle count process at the office to ensure timely receiving of goods
- Support and coordinate with the various departments particularly with accounts with ease
- Handle internal audits
- MIS preparation
Requirements:
1. At least an undergraduate degree in Computer
Science, Engineering, preferably from IITs/Top RECs.
2. 1-4 years of experience at cutting edge organisations
or startups.
3. Extensive experience in developing mobile apps using
Android SDK with proficiency in Core Java and design
patterns.
4. Experience with e business/e commerce applications
and business environment is a must.
5. Any experience with internet companies will be a plus.
6. Great understanding of Android development SDK and
Kotlin.
7. Expertise in Core Java with solid OOD principles and
design patterns.
8. Good grasp of algorithms, design patterns, memory
management and multithreaded programming.
9. Conversant with JSON, XML, Web services API.
10. Experience with SaaS platforms for mobile
development like Analytics, Push Notifications, Cloud
Storage, Ad Networks, etc.
11. Hands-on experience with Android's debugging, unittesting, memory and performance optimization tools.
12. Great people skills







