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Performance Marketing Lead
Health Focused FMCG Brand
Performance Marketing Lead
Health Focused FMCG Brand's logo

Performance Marketing Lead

at Health Focused FMCG Brand

Agency job
via Unnati
6 - 8 yrs
₹12L - ₹15L / yr
Mumbai
Skills
performance marketing
Marketing
Performance monitoring
Growth Hacking
Google Adwords
skill iconGoogle Analytics
Social Media Marketing (SMM)

With the growing demand for a healthier lifestyle, our client has chosen pasta as their USP to showcase their versatility in terms of offering a variety of tastes and types but in a healthier way.

 

They manufacture and sell various types of pasta with benefits such as containing plant-based protein, free of soy, gluten and artificial colours, 100% vegan etc. and their products are Kosher certified. Their website also provides varieties of guilt-free pasta recipes which will help parents un-junk their kids’ food choices.


Founded by a team of three veteran entrepreneurs, our client is headquartered in Mumbai. They have raised a total of $1.3M in funding over 2 rounds.


As a Performance Marketing Lead, you will be responsible for creating and executing a strong performance marketing strategy & execution plan thereby managing the P&L of the website business.

What you will do:

  • Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
  • Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Desired Candidate Profile

What you need to have:

  • 6+ yrs digital performance marketing experience ideally in the FMCG space
  • Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
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