Performance Marketing Lead

Job Title: Marketing Associate (Outbound)

Company: All Wave AV

Website: www.allwaveav.com

Location: Hyderabad, India

Company Overview:

All Wave AV is a premier AV Integrator headquartered in Mumbai, India, specializing in executing projects and delivering services for global enterprises across India. With over 300+ installations spanning 22+ years, our team of 90+ professionals provides professionalism and precision in all our installations. We are a full-stack System Integrator, offering design, supply, installation, and maintenance services. As members of the PSNI Global Alliance, we ensure the highest standards in delivering projects and services.

Job Description:

We are seeking a Marketing Associate (Outbound) to join our team. The ideal candidate will have a pleasant voice and the ability to prospect leads and set up appointments and demos. Previous experience in selling technology, software, or hardware solutions would be a bonus. The compensation package will be based on experience and will include a small variable component based on outcomes.

Responsibilities:

Build a quantifiable sales pipeline using the provided database.

Use a pleasant voice to communicate effectively with potential clients.

Demonstrate excellent English speaking and writing skills.

Ensure accurate and concise explanations of our solutions during phone calls and follow up with appropriate emails to decision-makers.

Assist in building a sales team while adhering to the established process.

Conduct occasional Zoom calls as required.

Work primarily from the office.

Qualifications:

Bachelor's degree.

Minimum 2 years of experience in outbound tele-calling, making 30-40 calls per day.

Strong communication skills, both verbal and written.

Ability to remain composed under pressure.

Highly organized and professional in approach.

Selected intern's day-to-day responsibilities include:

1. Bringing authentic reviews from the respective college. (Preferably MBA)

2. Acting as POC for the college and Collegedunia

3. Working on marketing plans and carrying out campaigns to generate reviews for the brand

4. Minimum assured amount is subject to performance

Company
Our vision is to automate all EdTech content, marketing content, and eventually, build a system that takes a Hollywood script as input and automatically renders an entire film as output. This would involve multiple characters, interaction between them, and adding complex environment around them. Our current technology is at the cutting edge of AI and we find this an incredibly exciting technical problem to solve.

As you can expect from our lofty ambitions, we are creating a team of excellent people (read geeks – we are geeks and we love geeks) who are equally excited about this future or more!

Why should you join?

You’ll be working very closely with the founding team. Also as the first marketing hire, you also have the chance to significantly influence and drive the direction of the company.

Responsibilities:

We are looking for someone who is CREATIVE, loves to take initiatives. We are not looking for just an Individual contributor who needs to be extensively managed.

• Running Targeted LinkedIn Advertisements
• Handling Public Relations
• Increasing the brand awareness of Rephrase
• Content Writing
• Creating and running B2B surveys
• Collating specific lead lists and running targeted email campaigns

Expectations:

• We expect 2+ years of marketing experience, ideally at least part of it in a B2B role.
• Experience with traditional & digital marketing. Handling social media, public relation efforts, and content marketing.
• Hands on experience with marketing software and tools
• Outstanding communication, presentation and leadership skills

Good to have -

• Experience of writing white papers and managing customer testimonials
• Experience of closing Fortune 500 clients, with a focus on US Geography
• Extensive market research and market mapping experience
• Experience across B2B and B2C marketing techniques
• Experience of working in a startup

Location

The role will be remote at least till the end of the year. Our offices are based in Bengaluru. (We haven't decided if the role will be remote after that).

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Key Account Manager - eCommerce, you will be responsible for leading and executing the company’s overall eCommerce strategy for website and primary channel partners – Amazon, Big Basket, Flipkart, Nykaa, Supr/BB Daily, Milkbasket as well as other new partners [Smytten, e-pharmacies, etc].

What you will do:

• Charting out plans for listing and relisting of brands and select SKUs on different channel partners
• Driving ecommerce operations – site availability, POs and ensuring 95%+ fill rates
• Managing all in-app visual merchandising, liaisoning with different brand leaders across US, Europe, Australia and South East Asia for accessing content related to respective partner brands and keeping the brand folder up to date with thematic, product hero and lifestyle content
• Driving in-app brand visibility, targeted marketing and promotional offers on different platforms
• Establishing processes for monitoring, measurement and optimization of performance marketing metrics to results in desired target sales achievement

Desired Candidate Profile

• Adept at business planning, JBPs and channel specific planning with 1+ years’ experience in Google Ads and Google Analytics
• Proficiency in using MS Excel and MS PowerPoint
• Prior experience of ecommerce vertical with Flipkart, Amazon or Big Basket will be an added advantage    

Selected intern's day-to-day responsibilities include:

1. Work with the on-site Social Media Manager to create and implement campaigns
2. Develop content calendars on a weekly and monthly basis for company brands
3. Monitor analytics with social media team to identify viable ideas
4. Create engaging blog and social media content
5. Assist in the general distribution of press releases and media alerts
6. Provide support to our marketing team at live and online events

Introduction

http://www.synapsica.com/">Synapsica is a https://yourstory.com/2021/06/funding-alert-synapsica-healthcare-ivycap-ventures-endiya-partners/">series-A funded HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don't have to rely on cryptic 2 liners given to them as a diagnosis. 

Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting.  We are backed by IvyCap, Endia Partners, YCombinator and other investors from India, US, and Japan. We are proud to have GE and The Spinal Kinetics as our partners. Here’s a small sample of what we’re building: https://www.youtube.com/watch?v=FR6a94Tqqls">https://www.youtube.com/watch?v=FR6a94Tqqls

Your Roles and Responsibilities

The senior product manager will own end-to-end delivery of Synapisca’s AI based radiology products including defining scope, creating wireframes, creating execution plan, product launch, feedback incorporation and iterations. In this role you would not only get to flex your skills but also learn to thrive in a fast-paced start-up environment with a high degree of autonomy. This cross-functional leadership position requires you to work closely with the Engineering, Design, Category Management and Marketing teams to bring new products to life.

Being comfortable in the chaos of a fast-paced environment, dealing with ambiguity, a penchant for innovation, an innate ability to get into details and drive execution excellence is essential to success in this profile.The candidate must be creative, ask questions, and be comfortable challenging the status quo. The position is based in our Bangalore office.

Primary Responsibilities

• Building and executing new initiatives and roadmaps for retention and increasing customer lifetime value.
• Understand the healthcare market, customers and build business cases for new product opportunities.
• Listen to the users on a regular basis and figure out the opportunities to solve their problems.
• Manage product lifecycle from ideation to launch and beyond which would include liaising with multiple stake-holders.
• Work closely with partners and clients from 4 continents to localize the product builds as per their need and ensure adoption of the new features.
• Use data, creativity, and experimentation to constantly improve the product experience
• Plan product reviews with engineering teams and reviews with leadership. 
• Work on product roadmap, backlog, and deliverables. 
• Create and socialize artifacts that clearly communicate requirements including BRDs, user flows, and prototypes.  
• Formulate hypotheses and quickly validate with prototypes, user feedback, and experimentation.  
• Work with customers, support, and engineering teams to handle and resolve any critical customer issues that arise.

Requirements

• 5+ years in software product management with a consistent record of timely and quality delivery of software products
• Experience in one or more of the following is a plus: SaaS, HealthTech, Enterprise products etc.
• High bias for action with demonstrable history of identifying and resolving cross-project interdependencies
• Ability to juggle several initiatives and shift priorities as needed
• Exceptional communication skills (verbal and written communication) with a knack for storytelling
• Data Driven with proficiency on data querying and analysis.
• Experience with tools like SQL, Excel, Tableau, Qlikview etc. is preferred
• Have prior experience in the development team and understand how modern development frameworks function.
• Passionate about translating customer needs to usable design and process flows for growth levers and optimization.
• Have Good understanding of funnels, agile & sprints, and wireframes.
• Have the attitude to be comfortable with ambiguity and have the skill to transform broad ideas into action plans and display Empathy towards users and also your colleagues.
• Understand how the application functions and the technicalities around it.
• Have familiarity with tools like Google data studio, Firebase, Google Analytics, Product Analytics tools, Sketch and Figma.
• Love analytics and very frequent experimentation

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

• Develop system and program specifications to meet client needs
• Analyze the impact of new systems or system changes on existing technology
• Design and maintain database structures to support system requirements
• Build and configure CRM forms, views, dashboards, and workflows
• Create and maintain schema and code to support system/program requirements
• Adhere to company standards, policies, and procedures
• Create and maintain appropriate user and technical documentation
• Provide client support, as needed
• Work with clients to resolve problems in a timely manner and escalate as appropriate
• Participate in company initiatives and committees

• Bachelor’s degree or higher degree in Computer Engineering, Computer Science, Information Technology, or any related field.
• Experience with CRM 2013/2015/2016, D365 CE modules such as Finance/Supply Chain/Sales/Marketing/Service/Field Services and CRM Portal
• Microsoft Dynamics Sales and Customer Engagement applications (CRM) product experience
• Professional CRM certification OR agree to achieve appropriate certification in an agreed-upon timeframe
• Experience implementing and customizing Dynamics CRM and Dynamics 365
• Demonstrated analytical, problem-solving, organizational, interpersonal, communication skills
• The ability to handle multiple tasks, simultaneously
• The ability to work independently or as part of a team
• Knowledge in Azure technologies like API, Azure Functions, Logic Apps development is advantageous

Greetings from Meritnation !!!

About Meritnation

With millions of students across 9 countries, we are India's leading online learning portal for school children. Meritnation is a part of Info Edge India Limited, the company behind Naukri.com, 99acres, Jeevansathi, etc. Meritnation cater to course offering for class 1 to 12 and entrance examination (engineering and medical) segment. The company has subscribers PAN India as well as in the Mid-East and has offices across 10 cities in India.

Please visit http://www.meritnation.com/">www.meritnation.com to know more about the Company.

Designation: BDM, Marketing

Role:

We are looking for a candidate who will drive regional marketing activities in the specified zone. The candidate will work closely with the regional marketing teams to drive high quality user acquisition across the specified cities. The ideal candidate should be well versed with negotiation, operations and should have good leadership skills. The candidate should have experience in managing teams and in data driven marketing. Understand the business needs of the company to plan and execute scalable marketing activities in the specified zone.

Key Responsibilities:
The goal will be to manage marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone. The marketing activities will be conducted across the following channels schools, apartments, corporate, popular areas (mall, amusement parks).

1. Manage a team of 8-10 marketing executives and team leaders across different cities to drive lead generation campaigns.
   2. Work closely across functions like sales, supply chain and finance to drive the marketing objectives of the company.
   3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team.
   4. Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies.
2. Conducting in-house seminars to enhance enrolment opportunities
   6. Generate a steady flow of leads according to requirement.
   7. Manage cost and efficiency of leads.
3. Taking care of infrastructure requirements

Industry Type : Education / Teaching / Training

Functional Area : Sales, Retail, Business Development

Role : Sales/Business Development Manager

Employment Type : Full Time, Permanent

Key Qualifications:

BE/B.Tech/B.Com. from top universities

MBA/PGDM from Tier 1 Business School preferred

4+ years of work experience in Sales/Marketing

Working Days- 6 (Saturday & Sunday Working; Week Off-Monday)

Remuneration: Fixed Salary (based on experience, candidature and current salary) + Incentives + Mediclaim + Conveyance + Retirement Benefits (Leave Encashment, Gratuity) based on the statutory parameters.

Specific Consideration:

- Good communication & convincing skills.

- Must be comfortable for travelling.