Head - Digital Marketing

JOB BRIEF:

We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.

JOB DESCRIPTION:

• Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
• Prioritize keywords to attract target audience.
• Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
• Build systems and best practices to ensure that all content is optimal for SEO.
• Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
• Communicate the performance of process improvements to the Management team.
• Provide feedback regarding any broken links or other problems through the appropriate channels.
• Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
• Research and analyse competitor advertising links.

WHAT POSITION DEMANDS:

• At least 3 years’ experience within the SEO industry
• Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
• Strong team management skills
• A proven track record in delivering high performance SEO strategies for a range of clients
• Experience in creating effective outreach strategies
• Excellent communication and client-facing skills
• Excellent presentation and reporting skills
• Knowledge of ranking factors and search engine algorithms

WHAT WE OFFER YOU:

• Stable, consistent work hours.
• Competitive salary & comprehensive benefits.
• A fast-paced & high energy work place.
• 5 days working

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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