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Subodh Popalwar
Software Engineer, Memorres
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Google AnalyticsRole Overview:
Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.
Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.
About us:
Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.
Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.
We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.
Your mission:
- Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
- Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
- Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
- Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
- Bring design/layout changes to life with the designer and developer, optimizing user flows.
- Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
- Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.
Requirements for the role:
- 1-4 years of CRO experience in B2B SaaS marketing.
- Strong communication & interpersonal skills.
- A/B testing and optimization proficiency.
- Understanding of user experience and content flow.
- Readiness for remote work.
- Project management skills, mastering multitasking and meeting deadlines.
- Strong analytical & presentation skills.
- Critical thinking & problem-solving abilities.
- A relevant marketing degree or CXL certification in CRO is a plus.
Benefits of joining the Astra Squad:
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.
About Company:
The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.
Role & Responsibilities:
- Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
- Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
- Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Carry out demographic surveys to identify potential customers
- Contact potential customers through emails, calls, and home visits to create product/service awareness
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support marketing managers in the development of pricing strategies to set suitable prices for products.
Requirements
1. Excellent written and oral communication skills and detail-oriented
2. Very good planning & project management skills
3. Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display
4. Capable of managing a team & work independently with external vendors
Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite
Job Description:
Key Responsibilities:
• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.
• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.
• Collaborate with the team to brainstorm and implement new strategies.
• Help maintain and update the company's website and social media profiles.
• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.
Qualifications:
• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Knowledge of digital marketing principles and techniques.
• Familiarity with social media platforms and content management systems.
• Proficiency in Microsoft Office Suite and basic design software.
• Analytical mindset with the ability to interpret data and draw insights.
• Self-motivated, creative, and eager to learn.
• A positive attitude and a strong team player.
Benefits:
• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.
• Opportunity to work closely with a supportive and experienced marketing expert.
• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.
• Potential for future career opportunities within the company.
• Competitive stipend for the duration of the internship.
Google AnalyticsYou should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution. Digital marketing managers
will work with the marketing team, supporting teams (such as programmers) to launch campaigns
on time and on budget.
Responsibilities-
● Lead research for SEO-friendly keywords.
● Well-versed with on and off-page SEO activities.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Should be comfortable as an IC.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs, and websites.
● Direct and coordinate content teams in off-page search engine optimization tasks like a link-
building, forum commenting, etc.,
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion, and optimization
Qualifications-
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
● Deep knowledge of Google Analytics and other data analysis tools.
We have an urgent job opening for the below Profile:
Location: Bangalore
Experience: 6 To 8 Years
Designation: Digital Marketing - Head
Notice Period: Maximum 1 Month
Brief :
We at Dukaan are building an in-house team of performance marketing enthusiasts who can help our enterprise and large business clients grow their business online. We are looking for a digital marketing head for a large performance marketing team who can help Dukaan and its merchants grow. Apart from getting exposure to performance marketing across industries, and running campaigns across channels, you will also get exposure to Dukaan’s technology platform which has helped shape online shopping for millions of SMBs & large enterprises and a chance to improve the product
What you will do
● Lead a team of the campaign, performance marketers, content writers and graphic designers
● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
● Understand marketing briefs for different clients/Brands and execute or drive the same to deliver sales performance
● Identify trends and insights, and optimize spend and performance based on the insights
● Brainstorm new and creative growth strategies
● Plan, execute, and measure experiments and conversion tests
● Collaborate with external teams, agencies and internal tech teams to Instrument conversion points and optimize user funnels
Skills Required
● In-depth knowledge about creating effective targeting of audiences on FB, Google, and Affiliate Channels
● Has at least 6 years of experience with marketing operations on primary channels like FB, Insta, Youtube, Google Search, Google Shopping, Affiliates
● Has at least 3 years of experience with marketing operations on programmatic advertising
● Has had some exposure to Email, Whatsapp, Content Marketing
● Experience in optimizing landing pages and user funnels
● Solid knowledge of website analytics tools (e.g., Google Analytics, SemRush, Ahrefs, etc)
● Experience with A/B and multivariate experiments
● Has a good sense of understanding the business metrics and can derive meaningful insights basis the data reports
● Has handled marketing campaigns for clients/Brands on these platforms with a min. a monthly budget of 1 Cr
● Has at least 6+ years of professional work experience in campaign management and digital marketing in a reputed Brand or agency(or equivalent in freelancing)
● Can drive content creation by collaborating with design teams
● Has led/managed performance marketing teams for at least 2 years
Thanks
This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.
Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.
He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.
Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.
Google AnalyticsRoles and Responsibilities
- Define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic
- Conduct keyword research and analysis to enhance ranking across search engines for regional news publisher websites.
- Optimize components including title tags, meta-descriptions, keyword volume, internal linking for English and Regional news websites.
- Strong understanding on Google Assistant and voice search.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with SEO, Content and Social teams
- Advanced understanding of the fundamentals of the search engine industry, including but not limited to crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
- Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place Work with the content team on link building efforts, including strategy and processes
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance
- Strong working knowledge of and proficiency with o Web analytics tools such as Google Analytics, Google Webmaster Tools
Job Specific Knowledge & Skills
a) Functional :
- Proficiency in MS Excel, PowerPoint, and Word. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Deep understanding of how search bots crawl websites Good understanding on how websites are build and work at both the back and front end. Understand canonicals and noindex rules
- Sound knowledge of HTML and CSS to identify code-based optimization opportunities
b) Behavioral:
- Proficiency in Search Engine Optimization reporting and analytical tools
- Excellent communication and presentation skills, good analytical or problem solving skills. You are good at time management & should have the ability to handle projects independently
Qualification:
- 3-5 years of experience in SEO, SEM, Display and search marketing, PPC, Social media optimization, etc.
- Bachelor's degree in Engineering or Marketing
- Proficiency in MS Excel, PowerPoint, and Word
- Media Industry preferred, but non-media professionals can also apply
Follow CutshortSubodh Popalwar
Software Engineer, Memorres