Digital Marketing Manager

Social Media Manager:

WORK FROM OFFICE & FULL TIME JOB (Office - Worli)

Prerequisites:

- Experience: 5 years of experience in Social Media Department and 2 years as social media manager

- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).

- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.

- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.

- Creativity: Excellent creative thinking and problem-solving abilities.

- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.

- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives

- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.

Key Responsibilities:

Social Media Strategy & Execution:

- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.

- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.

- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.

Team Management:

- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.

- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

- Brand Partnerships & Collaboration:

- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.

Content Creation & Planning:

- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.

- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.

Paid Campaigns & Reporting:

- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.

- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.

Social Media Optimization (SMO):

- Implement best practices for Social Media Optimization to improve organic engagement and visibility.

- Continuously optimize content for performance across various social media platforms.

Miscellaneous Tasks:

- Travel for shoots and other brand-related activities as required.

- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.*field

• Drive the architecture and design of large-scale, multi-tiered, distributed software applications, tools, systems and services using object-oriented design, distributed programming, Java/Node/ Python, .Net.
• Hands on experience in delivering high quality software products.
• Gather business and functional requirements from external and/or internal customers and end-users, and translate requirements into technical specifications to build robust, scalable, supportable solutions that work well between a ranges of complex systems.
• Serve as technical lead throughout the full development lifecycle, end-to-end, from scoping, planning, conception, design, implementation and testing, to documentation, delivery and maintenance.
• Provide design reviews for other engineers, including feedback on architecture and design issues, as well as integration, performance and scalability.
• Manage resources on multiple technical projects and ensure schedules, milestones, and priorities are compatible with technology and business goals.

• Lead & manage the marketing function of the studio end to end from planning to execution for quality lead generation
• Manage and refine our social media channel with content marketing and inbound marketing.
• Consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts and by generating new quality leads.
• Continually review changes to the market, use tools to measure & iterate so that results are predictable and sustainable
• Report directly to the CEO and rally along to execute the brand vision.
• KPI’s will be around # of qualified leads, site traffic, awards won, lead to conversion ratios, content quality, ranking on platforms like clutch, etc.

• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, content marketing, and social media marketing
• Able to set and achieve targets as well as do not shy from achieving given targets
• Self-motivated and committed to perform
• Ability to track, measure, and iterate based on results

Core Responsibilities:

• You would have the opportunity to work with a number of leading edge technologies.
• Write test cases to test code using automation frameworks, as well as create and continuously improve our test automation environment.
• Develop & maintain automated test scripts covering functional correctness using Object Oriented programming concepts, for both new features & Regression testing of existing functionality
• Understand software internals, debug code, automate repetitive tasks, and implement new tools and frameworks needed to streamline our QA process.
• Work directly with both Software Development Engineers and Product Managers to understand features, review technical implementations, and implement testing strategy.
• Plan, create and manage the overall Quality Planning strategy, design documentation for automation processes

Skills and Expertise:

• Minimum 3 Years' Experience
• Knowledge and proficiency in the use of various automated tools that are used in the
• Automated testing procedures.
• Execute interactive test procedures.
• Proficient in writing Automation scripts.
• Sound knowledge of programming and/or scripting languages. Java and Java script
• Good knowledge of SQL queries. Practical knowledge of web-based technologies
• Proven experience with Web-application Automation testing, Mobile apps testing.
• Understanding of OO concepts & its application to Automation framework
• Willingness to proactively engage in continuous process improvement
• Ability to communicate clearly with different areas of the business.
• Clarity of written communication when describing and issue or QA failure
• Experience in working with an Agile Development Methodology like Scrum
• Keen eye for detail and a commitment to excellence

Location: Mumbai- We-Work Chromium, Powai

Requirements: Immediate joining required

Field: Education Technology. Product is a blockbuster and has shown tremendous conversion potential (20%+) allowing significant upside for a passionate, high-energy growth hacker.

Global Operations: The position is for global operations for extremely high growth opportunity. The global operations would happen in night shifts from 1am to 10am

Profile Roles and Responsibilities include but not limited to:  

1. Initiating phone conversations with parents who complete the demo classes for their kids
2. Intensely following up with the prospects and closing the sales within the sales cycle
3. Diligently communicating and priming the lead through channels like email, whatsapp, SMS, calls
4. Achieving the weekly targets in a high pressure performance driven competitive environment
5. Monitoring self-performance at all times while also contributing to the team performance, keeping track of factors like conversion factor, Average revenue generated per lead, Average revenue per sale, etc

 Skills/Abilities

1. Exceptional communicator and influencer who can deliver sales pitch like a charm
2. Result driven with experience of extremely target centric job
3. Confident and persevering risk-taker who thrives in a high-performance high-growth environment
4. Self-learners with high grasping ability so that you can learn about the product within 2 days