Digital Marketing Manager

at Digital library portal for storytellers

Agency job
via Unnati
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Mumbai
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3 - 7 yrs
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₹6L - ₹9L / yr
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Full time
Skills
Digital Marketing
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
Search Engine Optimization (SEO)
Our client aims at bridging the gap between the readers and writers through a creative literature platform which allows writers to show their creativity in the form of blogs, poems, stories, participating in competitions etc. and also allows readers to avail a variety of literature material, online. Their community consists of 6 million readers, 100000 writers across 10 languages and in 2800 locations.
This Mumbai-based Tech startup was founded in 2015 and their brand partners include Pedigree, Yippee, Yes Bank, FICCI, Collegedunia, KidZania, Oven Story.
Our client aims at building a creative ecosystem that allows everyone to contribute in the field of literature, through their platform
 
As a Digital Marketing Manager, you will be responsible for maintaining social media presence across all digital channels.

What you will do:

  • Planning and executing various paid campaigns on Facebook & Google Ads
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Coordinating with sales team and creating marketing campaigns
  • Preparing emails to send out to customers
  • Brainstorming new and creative growth strategies through digital marketing
  • Lead generation and managing social media calendar

 


Candidate Profile:

 What you need to have:

  • 3+ Years of Experience in Digital Marketing and previous experience in publishing / content industry will be preferred 
  • Experience in executing paid social media campaigns on various platforms 
  • Knowledge of video and picture editing software such as Adobe, Canva, etc.
  • Must be able to juggle multiple projects at the same time 
  • Incredible attention to detail & Problem solving skills 
  • Excellent understanding of all social media platforms 
  • Must have understanding & knowhow of various marketing and analytical tools 
  • Experience of SEO & Content Marketing will be added advantage 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
  • A sense of ownership and ability to work independently
  • Ability to think out of box, fast learner and a team player            

 

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