This Mumbai-based Tech startup was founded in 2015 and their brand partners include Pedigree, Yippee, Yes Bank, FICCI, Collegedunia, KidZania, Oven Story.
Our client aims at building a creative ecosystem that allows everyone to contribute in the field of literature, through their platform
What you will do:
- Planning and executing various paid campaigns on Facebook & Google Ads
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Coordinating with sales team and creating marketing campaigns
- Preparing emails to send out to customers
- Brainstorming new and creative growth strategies through digital marketing
- Lead generation and managing social media calendar
What you need to have:
- 3+ Years of Experience in Digital Marketing and previous experience in publishing / content industry will be preferred
- Experience in executing paid social media campaigns on various platforms
- Knowledge of video and picture editing software such as Adobe, Canva, etc.
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail & Problem solving skills
- Excellent understanding of all social media platforms
- Must have understanding & knowhow of various marketing and analytical tools
- Experience of SEO & Content Marketing will be added advantage
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- A sense of ownership and ability to work independently
- Ability to think out of box, fast learner and a team player
Similar jobs
Your key responsibilities will include:
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3-6 years of relevant work experience within a digital activation, paid Search, and paid social role.
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3-4 years of hands-on digital marketing experience (Agency side preferably)
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Have experience implementing digital marketing campaigns.
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Handle e-commerce clients and service-based clients.
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Must be able to work with Landing pages and Custom Websites on Wordpress/Shopify implementing the right tracking codes or work with our web developer on executing this.
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Must be able to work in a team and manage designers, content writers etc.
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Developing and optimising quality paid advertising campaigns across various networks such as Google Ads & Google Shopping, Facebook Ads, Instagram, LinkedIn and more. TikTok & Snapchat Ads are a bonus
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A naturally analytical mind and ability to present key data to internal stakeholders
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Simplify the reporting process to clients and allow them to understand their return on investment from their digital marketing efforts.
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Experience in setting up goals using Google Tag Manager and driving performance through analysis of Google Analytics, Search Console and other tools
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Consulting with clients to understand their business and translate that into a digital strategy that will achieve their objectives.
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Reporting and confidently presenting results using ROI data.
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Delivering exceptional customer service to internal teams and external clients. This means meeting deadlines, communicating efficiently, being proactive, and being flexible in your delivery.
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Excellent client-facing communication skills (via phone, email, and in-person).
Digital Marketing Executive
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
The Role
Looking to join a high growth, fun company where you can have a huge impact? We are looking for an amazing, data-driven digital marketing leader to own the digital inbound marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.
Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria. Additional responsibilities include managing external agencies and distributed internal resources, creating demand creation programs "in a box" for sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential.
This role reports to Vice President, Marketing Operations & Digital Marketing.
What You Will Do (Not Limited To)
- Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.
- Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness)
- Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
- Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
- Test the performance of landing pages, special promotions, and content and product placement
- Coordinate with corporate marketing, demandgen, field marketing and communications teams to align online activity with broader campaign initiatives
- Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
- Set inbound lead goals and measure results
- Oversee media spend and search against performance metrics to optimize results
- Establish closed-loop analytics with demandgen, BDR/SDR/sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Success Metrics:
- Pipeline creation (north star goal)
- Web site traffic
- Web property engagement/conversion
- Demand waterfall optimization (e.g. new-to-file lead, MQL, SQL, Pipeline Opportunity, Closed Won) and associated efficiency metrics (cost-per)
Qualifications
- 8+ years of experience in developing and implementing digital marketing strategies, preferably including 3+ years in a B2B SAAS environment.
- Ability to manage team situated across different geographies, multiple projects in a fast-paced environment.
- Proficiency in different digital marketing channels; Hands on experience with Marketo, Google Analytics, SFDC
- Bachelor’s degree in marketing or related field.
Equal Opportunity Employment
Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
About Egnyte
In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com
Project Coordinator (Web Design & Development)
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.
Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required.
Requirements
- Conceptual understanding of SEO and Digital Marketing Principles
- Strong eye for web and mobile site design
- Past experience working with the WordPress CMS
- Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
- Strong written and verbal communication skills
- Strong project coordination skills
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
Responsibilities
- Excellent knowledge of On page & Off page SEO activities & tools.
- Excellent knowledge of content optimization, Meta tags etc. to boost rankings.
- Experience in building inbound organic search traffic.
- Good in SEO, SMO work and Promotional Activities.
- Keep pace with SEO industry trends and developments including best practices to handle Google updates.
- Optimize website to rank higher for relevant keywords in organic search results.
- Perform all off-page tasks successfully, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.
- Basic HTML Knowledge
- Must have Knowledge of Google Analytics, Google Webmaster Tools
- Competitor analysis
- Working on redirection rules of a website
- Preparing page titles, headers meta tags and other On-page activities
- Choosing and integrating relevant keywords throughout the website.
- Preparing the site search engine friendly by working on Meta Tags & robots.txt files
- Working on Google Analytics to present a traffic report
- Sitemap creation
- Keyword Analysis
- On Page Optimization (Titles, Headers, Alt tags, Sitemaps, Footer Links, Internal Links, Canonical redirections, robots.txt) etc.
Education & Knowledge Desired
- 3-4 years’ experience Proven SEO experience
- Any post-graduate or graduate degree
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Social Media Marketer
at Carabiner Technologies Private Limited
Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Twitter, and Instagram.
It would be best if you had a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates.
Requirements
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Excellent attention to detail and a high motivation to learn;
• A proactive, service-focused attitude towards clients and candidates and the teams you support internally;
• An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
• Monitor trends and analytics in social media and apply that knowledge to increase the presentation and response of the ministry message
• Serve as content manager for all social media sites
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Create and pre-plan social media schedule
• Monitor and respond to all comments and messages on each platform
• An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and
• The ability to work collaboratively with a team.
Plus
• Knowledge of Adobe Creative Suite (Photoshop and Illustrator)
• Proven graphic designing experience
• Demonstrable graphic design skills with a strong portfolio
Digital Marketer
at SVAPPS SOFT SOLUTIONS PVT LTD
We are looking for a Digital Marketing Executive.
Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.
Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research
Education qualifications:
• A Bachelor’s degree Computer Science
Marketing & Business Development Manager (Web & Mobile Applications)
at WebGuru Infosystems Pvt. Ltd.
