Role - Product Analyst. (Google Analytics & Tag Manager) Location - Andheri (Mumbai) Job Responsibilities: Excellent problem solving and analytical skills - ability to develop hypotheses,understand and interpret data within the context of the product/business -solve problems and distill data into actionable recommendations. Strong communication skills with the ability to confidently work with cross-functional teams across the globe and to present information to all levels of theorganization. Intellectual and analytical curiosity - initiative to dig into the why what & how. Strong number crunching and quantitative skills. Advanced knowledge of MS Excel and PowerPoint. Good hands-on SQL Experience within Google Analytics, Optimize, Tag Manager, and other Google Suite tools Understanding of Business analytics tools & statistical programming languages - R, SAS, SPSS, Tableau is a plus Inherent interest in e-commerce & marketplace technology platforms andbroadly in the consumer Internet & mobile space. Previous experience of 1+ years working in a product company ina product analytics role Strong understanding of building and interpreting product funnels.
Purpose: We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. Role and Responsibilities: Conduct consumer and market research Identify how our brand is currently positioned in the market Design a research-based brand strategy Develop and execute marketing campaigns aimed at communicating our brand message Communicate our brand personality internally and align company around foundational ideas Lead marketing team members through campaigns Measure and report on success of marketing campaigns Anticipate consumer trends and keep brand up to date Qualifications and Education Requirements: Bachelors is a must. PG Preferred. Preferred Skills 1 – 2 years’ experience in Beauty and Healthcare Proficiency in MS Excel, PowerPoint, and Word Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Excellent presentation skills Working under pressure Being passionate and energetic about the brand Organizational and methodical skills are also a bonus
About the role We are looking for a content marketer with experience creating content in the finance domain including content for blogs, web pages, social and marketing campaigns. The goal will be to create engaging content that connects with their target audiences and moves them through the buyer’s journey. You must be a good storyteller and have your roots in analytics to ensure that your content is engaging and effective. You will be an individual contributor along with the strategist in writing the brand content. External and freelance resources will be made available to you for topics that are outside your scope Objectives and Responsibilities Strategy: You will be responsible for devising a long-term content strategy for the company that brings the culture of the company to the forefront. You will create a vision for the company’s blogs, emails, social media, etc. You will ensure that not only generate product-relevant content but also emerge as a thought leader in the industry. You will also be responsible for setting the vision for the visual content that the brand produces, working with external visual artists and video production agencies for execution. Research: You will need to collaborate with product and research teams to get relevant insight into future plans, information for consumers and industry trends. You will have your ear to the ground within the organisation and out to catch trends before they blow up, address consumer issues and concerns with the industry at large and connect Bonanza’s services as solutions to those issues. Required Qualifications Education: Bachelor’s degree in Marketing, Mass Communication, or any other related field. Experience: A suitable candidate will have had a minimum of 2 year’s working experience in content writing and content strategy. Experience within the finance or fintech domain is a plus. Communication Skills: A candidate for this position must be a strong verbal and written communicator along with being highly collaborative. The candidate must be able to communicate complex information clearly and unambiguously for consumers to understand. Analytical & Technical Skills: The candidate must have exceptional analytical skills and have a performance-first attitude towards content. Must have experience working with Google Analytics, Hubspot, SEMRush or similar tools. Adaptability and Creativity: The position requires that the candidate is highly adaptable and has the ability to learn quickly and come up with prompt solutions for marketing campaigns and programs. Interpersonal Skills: The candidate must be highly disciplined, prioritize tasks and meet tight deadlines when working on multiple projects. The candidate must be obsessed with getting the details right, customer satisfaction and the company’s goals.
About the role The ideal Digital Marketing Manager at Bonanza is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced international environment. What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on findings from that data. You’ll have an important role to play in scaling up Bonanza’s marketing efforts across all paid channels. You will be reporting to the VP of Corporate Communications. Objectives and Responsibilities Management: This is a leadership role and the company will depend on you to lead the digital marketing efforts from the front. You will play a leading role in the management of digital projects inclusive of online strategy, online promotions, campaigns, and activities across the business’s online platforms. You will also be partly or wholly responsible for a team of marketing coordinators and digital marketing executives. Execution: You will execute your digital plan for the organization and you will be wholly responsible for the digital consumer funnel, and run specific campaigns and automations to address users at every stage of the funnel - first point of contact, lead, conversion, retention, cross-sell. You will do this with the help of targeted performance and brand campaigns across search, display, social, email, video and other experimental ad formats. Collaboration: This is a collaborative role and you will collaborate with the IT, product, and operations departments in an effort to optimize programs, campaigns, and landing pages, based on performance and ROI. You will build in-house marketing automation and ensure that leads are converted into consumers in close partnership with the sales department. You will work in tandem with external agencies for creatives, content and more across various channels. Strategy: You will build scalable multi-touch programs and campaigns that employ search, display, SEO, digital radio, email, and content. You will be responsible for the short term and long term paid marketing goals of the company. You will build and plan the social media presence across all products. Analytics: You must measure and report the performance of all digital marketing campaigns, identify trends and insights and optimise based on those insights. Evaluate the end-to-end customer experience across multiple consumer touchpoints. Innovation: You have to keep up to date with all major marketing tools, evaluate emerging technologies and implement the right tools within the organisation periodically. Required Qualifications Education: Master’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in work experience is acceptable. Experience: A suitable candidate will have had a minimum of 7 year’s working experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix. Experience in the finance and fintech space is preferred. Analytical & Technical Skills: The candidate must have exceptional analytical skills and demonstrate fluency in the understanding of various performance metrics. Must have experience working with Google Analytics, Hubspot, SEMRush or similar tools. Communication Skills: A candidate for this position must be a strong verbal and written communicator along with being highly collaborative. The candidate must be able to communicate complex information clearly and unambiguously for other teams to understand. Adaptability and Creativity: The position requires that the candidate is highly adaptable and has the ability to learn quickly and come up with prompt solutions for marketing campaigns and programs. Interpersonal Skills: The candidate must be highly disciplined, prioritize tasks and meet tight deadlines when working on multiple projects. The candidate must be obsessed with getting the details right, customer satisfaction and the company’s goals. People Skills: As an added bonus, a candidate for the position will have the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers. We are looking for someone who takes their work seriously and someone who can pave their own way within the existing company culture.
As a Data Analyst, your role will encompass: Conducting projects to accompany the transformation of your clients’ businesses through the effective collection, processing, and visualisation of data. Extracting valuable insights from our clients’ marketing-related data sources. Designing dashboards for marketing decision-making while taking into account the business needs. Accompanying our clients in the conception and implementation of data architectures and data pipelines, from collection to monitoring. Actively contributing to the expertise level and competencies of the Data & Analytics team Closely collaborate with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Engineer) to provide comprehensive services to your clients Qualifications: Education & Experience Required Having an academic level of education (Bachelor or Master), in a data-driven working environment, you have experience or have knowledge in : A minimum of 2 year of work experience in a data-driven working environment Verifiable knowledge and experience of web analytics platforms like Google Analytics, Adobe Analytics etc. Familiarity with tag management systems like Google Tag Manager, Tealium iQ Ensighten etc. 1 or more data collection (Google Analytics, Adobe Analytics, SQL database, CRM database, transactional data) 1 or 2 programming languages among SQL, Python and/or R. 1 Data visualisation tool (Tableau, Data Studio, PowerBI, Dataviz, R / Python dataviz libraries, …) Ideally, you have the knowledge or take interested in one or more of the following technologies: 1 Google Cloud Platform resource (Big Query, Google Cloud Storage) or its equivalence in Azure or AWS You know how to connect to an API through the knowledge of the different authentication method (OAuth, HTTP Basic, API key) 1 advertising tool, linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360…) 1 ETL tool (Airflow, Dataiku, Dataflow, Dataprep…) 1 web application (R-Shiny, Python Flask) that you have industrialized
Will need to strategize for clients on their business requirements.Will need to liaise with designers & developers to requirements to meet targetsWill need to take campaigns live on various ad networksWill need to provide necessary reports and need to attend training sessions.
The candidate will be working closely with 4 of our most important teams - Growth/revenue, Content, Product, and Marketing, as well as our engineering team (in-house or outsourced). Use multiple tools, collect data and interpret data and turn it into information that can offer ways to improve a business, thus affecting business decisions. Candidate with a deep understanding of the variety of motivators and deterrents that arise when people are considering digital products, subscriptions, mindfulness, yoga, or wellness. Someone who agrees that great ideas can come from anyone in the company and welcomes diverse perspectives to the discussion and is open to learn, unlearn and relearn. Someone who loves to be hands-on and likes to pull up his/her sleeves. Technical Key Skill Sets Required Mix Panel (MUST HAVE EXPEREINCE IN MIX PANEL), Firebase, Moenggage, Clevertap, SQL, Expert in Excel, Google Analytics, Google Tag Manager (GTM) Can be considered: Alteryx, Tableau, Data studio.
About SARVA We have a simple mission at SARVA: Transform people's lives through yoga, mindfulness and beyond. The heart of SARVA is now digital. We are building SARVA into the Netflix of wellness. We believe SARVA can become one of the most valuable and meaningful brands in the world from India. The company is headquartered in Mumbai. SARVA was co-founded by Sarvesh Shashi (When he was just 21) and his Guruji because yoga changed his life as a 17-year-old kid. SARVA has a culture of data-driven decision making and requires business intelligence that is timely, accurate & actionable. We are looking for a candidate who enjoys working with business intelligence tools, is comfortable accessing & working big data from multiple sources, and passionately partners with business to identify strategic opportunities & deliver results. Key Responsibilities: Analyze & share recommendations about the methods and ways in which a company obtains and analyses data to improve the quality and the efficiency of data systems and tools. Strong analytical skills paired with a data-informed mindset Collecting and interpreting data Analyzing results and attention to details Reporting the results back to the relevant members of the business. Identifying patterns and trends in data sets Working alongside teams within the business or the management team to establish business needs and provide them with meaningful insights. Defining new data collection and analysis processes Experience in data models and reporting packages Ability to analyze large datasets & write comprehensive reports. Skill & Experience Required Experience The candidate will be working closely with 4 of our most important teams - Growth/revenue, Content, Product, and Marketing, as well as our engineering team (in-house or outsourced). Use multiple tools, collect data and interpret data and turn it into information that can offer ways to improve a business, thus affecting business decisions. Candidate with a deep understanding of the variety of motivators and deterrents that arise when people are considering digital products, subscriptions. Someone who agrees that great ideas can come from anyone in the company and welcomes diverse perspectives to the discussion and is open to learn, unlearn and relearn. Technical Key Skill Sets Required Mix Panel, Firebase, Moenggage, Clevertap, SQL, Expert in Excel, Google Analytics, Google Tag Manager (GTM) Can be considered: Alteryx, Tableau, Data studio. At SARVA we believe in making Yoga, Meditation, healthy eating, accessible to the entire world in an authentic yet modern, fun yet transformative approach. If you have an internal drive to answer “why” questions, excellent analytic & strong technical skills are self-starter, comfortable with ambiguity, able to think big (while paying careful attention to details) and enjoy working in a fast-paced dynamic environment.
Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS Manage paid search campaigns, paid social campaigns & display campaigns across LoBs Understand campaign objectives and optimize ads for conversions and lead generation Manage the service and product websites paid search budgets and monitor ROAS closely The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends Position Requirements PPC Campaigns Management Google Ads/FB Research Keywords & Competition Tracking Campaign Strategy & Execution Performance Tracking & Optimizing Analytics & Reporting Experience: 7-10 years of experience with online marketing, B2B experience is preferred Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns Ability to develop and execute marketing strategies using online channels and tools Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads Ability to write ad/landing page copy as per best practices for Google Quality Scores Strong analytics, Data Visualization, and Excel skills
Profile: SEO Specialist Functional Area: Search Engine Optimization Doing on-page site analysis, and tech auditing Using various advanced tools for SEO research & analysis Keyword Research, and Content analysis SEO Metas optimization Managing GWMT and Google Analytics Experience in HTML, especially H tags placement
Responsibilities : · Assist in the formulation of strategies to build a lasting digital connection with consumers · Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) · Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness · Be actively involved in SEO efforts (keyword, image optimization, etc.) · Prepare online newsletters and promotional emails and organize their distribution through various channels · Provide creative ideas for content marketing and update website · Collaborate with designers to improve user experience · Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.) · Acquire insight in online marketing trends and keep strategies up-to-date · Maintain partnerships with media agencies and vendors Competencies & Skills Required : · Proven experience as Digital Marketing Executive or similar role · Excellent understanding of digital marketing concepts and best practices · Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM · Working knowledge of ad serving tools (e.g., DART, Atlas) · Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends, etc.) · Skills and experience in creative content writing · Analytical mindset and critical thinking · Excellent communication and interpersonal skills
Mosaic is looking for a Senior Executive in Ecommerce. Managing efforts across all marketplaces. Revenue numbers across these channels would be your primary KPI. You would also be expected to oversee and manage the operational aspects. Responsibilities Define, develop and constantly optimize digital solutions to meet the goals and KPIs by developing and A/B Testing campaign strategies, landing pages & pricing strategies Maintain the online listing sheet for the brand and make updates as products are added,prices are changed etc. Audit all online listings on a weekly basis and ensure that changes are made if there areany errors. Develop strong relationships with various Ecommerce Portals representatives to help drive sales Keep collecting data for platforms e.g. top selling products, competitor performance,advertising mechanisms etc. As the Ecommerce Specialist you will own our objective to ensure our products and assets are created and deployed perfectly across retailer websites such as Amazon, Ocado, Tesco and our products featured on our own Beauty and Personal Care brand websites. Coordinate with the Logistics team to ensure proper supply at different warehouses Work with the Design team to help develop best in class advertising creatives Requirements Lots of drive and comfortable with A/B testing multiple approaches to get the end result Expected to work as an individual contributor Strong interpersonal skills to work with cross functional teams Ability to work under deadlines and manage multiple projects at once & thrive in an unstructured environment Ability to cater product pitch to the specific target audience, and getting the best communication out to drive sales.
1 to 3 years of experience in digital marketing - Highly conversant with Google Analytics and other similar tools - Basic programming ability(preferably R or Python)
Responsibilities:Plan, develop and implement SEO strategyWork towards organic search optimization and ROI maximizationWork on both, On-page & Off-page optimizationWork as per latest and advanced SEO techniques.Regularly perform thorough keywords researchMonitor redirects, click rate, bounce rate, and other KPIsMonitor Google Analytics & Search ConsolePrepare and present reports regularlyIdentify problems and deficiency and implement solutions in a timely mannerHandle SEO tools like Moz / SEM RushSuggest improvements in process and productivity optimizationCollaborate with web developers and other team membersStay up to date with the latest SEO and digital marketing latest trends and best practice
Want to join the trailblazing Fintech company which is leveraging software and technology to change the face of short-term financing in India!Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds. As a Sr Product Analyst, you will partner with business & product teams to define goals and to perform extensive analysis. What you will do: Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management Estimating impact and weighing in on feature prioritization, looking for insights and anomalies across lending funnel, Defining key metrics and monitor on a day to day basis Helping Marketing, product and UX team in defining segments by conducting user interviews and data backed insights Candidate Profile: What you need to have: B.Tech /B.E.;Any Graduation Strong background in statistical concepts & calculations to perform analysis/ modeling Proficient in SQL Good knowledge of Google Analytics and any other web analytics platforms (preferred) Strong analytical and problem solving skills to analyze large quantum of datasets Ability to work independently and bring innovative solutions to the team Experience of working with a start-up or a product organization (preferred)
Experienced Digital Marketing executive: (Experience 3 – 5 years) Develop and manage digital marketing campaigns – Inorganic campaigning on Facebook, Instagram, LinkedIn and other relevant platforms Manage organization’s vendors Take ownership of brand collateral completion from all vendors and team members Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Quora, etc. Fix any error in online content and arrange webinars and webcasts Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Provide creative ideas for content marketing and update website Edit and post content, videos, podcasts, and audio content on online sites. Promote company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, WhatsApp, and email-based marketing campaigns. Key Requirements: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C and B2B social media, Google AdWords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Analytical mindset and critical thinking Excellent communication and interpersonal skills