The Person:-• Articulate • High Energy • Passion to learn • High sense of ownership • Ability to work in a fast-paced and deadline driven environment • Loves technology • Highly skilled at Data Interpretation • Problem solver • Ability to narrate story to the business stakeholders • Generate insights and the ability to turn them into actions and decisions Skills to work in a challenging, complex project environment:-• Need you to be naturally curious and have a passion for understanding consumer behavior • A high level of motivation, passion and high sense of ownership • Excellent communication skills needed to manage an incredibly diverse slate of work, clients, and team personalities • Flexibility to work on multiple projects and deadline-driven fast-paced environment • Ability to work in ambiguity and manage chaos Algorithm & Solution Development skills:-• Solid understanding and experience in statistical methods and programming • Experience in both supervised (classification models, regression) and unsupervised learning (clustering, PCA, LDA), Time series forecasting (Arima, Sarimax, FBProphet) • High level of proficiency in any two of the following Work experience in Digital Analytics/Web Analytics is highly preferred Hypothesis testing, insights generation, root cause analysis, drivers analysis Marketing effectiveness, performance marketing, attribution modeling, MMM Personalization, campaign management, design of experiments Data visualization using D3.JS, 3JS, RShiny, Tableau, Qlik and PowerBI or any other leading data visualization • Knowledge and Hand-on experience in these: Machine Learning (ML) models development in Python, R and SAS Develop algorithms using NLP and Text Analytics based solutions for clients, deep learning models, use of Word2Vec Data Engineering and development of Big Data solutions (Should have gained experience in Apache Spark/Spark Streaming, Cassandra, Apache Apex) Project Delivery skills:-• Gather, process, analyse and extract conclusions out of complex, high-volume, highdimensional data coming from varying sources • Design, framework development and implementation of analytics solutions • Generating insights and recommendations for clients Qualifications:- • BE/BTech from in Computer Science/Statistics • Should have a minimum 3 years’ experience in Data Analytics/Digital Analytics/Web AnalyticsPreference will be given to Immediate to 15-day joiners
Responsibilities:Plan, develop and implement SEO strategyWork towards organic search optimization and ROI maximizationWork on both, On-page & Off-page optimizationWork as per latest and advanced SEO techniques.Regularly perform thorough keywords researchMonitor redirects, click rate, bounce rate, and other KPIsMonitor Google Analytics & Search ConsolePrepare and present reports regularlyIdentify problems and deficiency and implement solutions in a timely mannerHandle SEO tools like Moz / SEM RushSuggest improvements in process and productivity optimizationCollaborate with web developers and other team membersStay up to date with the latest SEO and digital marketing latest trends and best practice
Want to join the trailblazing Fintech company which is leveraging software and technology to change the face of short-term financing in India!Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds. As a Sr Product Analyst, you will partner with business & product teams to define goals and to perform extensive analysis. What you will do: Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management Estimating impact and weighing in on feature prioritization, looking for insights and anomalies across lending funnel, Defining key metrics and monitor on a day to day basis Helping Marketing, product and UX team in defining segments by conducting user interviews and data backed insights Candidate Profile: What you need to have: B.Tech /B.E.;Any Graduation Strong background in statistical concepts & calculations to perform analysis/ modeling Proficient in SQL Good knowledge of Google Analytics and any other web analytics platforms (preferred) Strong analytical and problem solving skills to analyze large quantum of datasets Ability to work independently and bring innovative solutions to the team Experience of working with a start-up or a product organization (preferred)
Experienced Digital Marketing executive: (Experience 3 – 5 years) Develop and manage digital marketing campaigns – Inorganic campaigning on Facebook, Instagram, LinkedIn and other relevant platforms Manage organization’s vendors Take ownership of brand collateral completion from all vendors and team members Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Quora, etc. Fix any error in online content and arrange webinars and webcasts Identify new digital marketing trends and ensure that the brand is in front of the industry developments. Provide creative ideas for content marketing and update website Edit and post content, videos, podcasts, and audio content on online sites. Promote company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, WhatsApp, and email-based marketing campaigns. Key Requirements: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C and B2B social media, Google AdWords and email campaigns and SEO/SEM Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Analytical mindset and critical thinking Excellent communication and interpersonal skills
PPC Specialist: Job Responsibilities: • Perform daily account management on Google Ads or other search platforms for a variety of projects. • Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. • Communication to team and management on project development, timelines, and results. • Work with leadership to explain and modify strategic plans • Understand and stay current on industry trends, competitive landscape and internal product development efforts Skills: • Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC) Preferably someone with 3-7 years of PPC/ SEM experience • Are passionate about Search and internet marketing • Have an outstanding ability to think creatively, and identify and resolve problems • Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals • Have high levels of integrity, autonomy, and self-motivation Should have handled monthly campaigns of 10lacs and above • Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus. And if you’re excited about: • Being a part of the company doing something really amazing & redefining stuff. • Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon • Competitive Compensation with the usual benefits • A place full of like-minded & smart folks • A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
Want to join the trailblazing Fintech company which is leveraging software and technology to change the face of short-term financing in India!Our client is an innovative Fintech company that is revolutionizing the business of short term finance. The company is an online lending startup that is driven by an app-enabled technology platform to solve the funding challenges of SMEs by offering quick-turnaround, paperless business loans without collateral. It counts over 2 million small businesses across 18 cities and towns as its customers. Its founders are IIT and ISB alumni with deep experience in the fin-tech industry, from earlier working with organizations like Axis Bank, Aditya Birla Group, Fractal Analytics, and Housing.com. It has raised funds of Rs. 100 Crore from finance industry stalwarts and is growing by leaps and bounds. As a Sr Product Analyst, you will partner with business & product teams to define goals, identify specific insights/ anomalies and monitor key metrics on a day-to-day basis. What you will do: Performing extensive analysis on SQL, Google Analytics & Excel from a product standpoint to provide quick recommendations to the management Establishing scalable, efficient and automated processes to deploy data analytics on large data sets across platforms What you need to have: B.Tech /B.E.; Any Graduation Strong background in statistical concepts & calculations to perform analysis/ modeling Proficient in SQL and other BI tools like Tableau, Power BI etc. Good knowledge of Google Analytics and any other web analytics platforms (preferred) Strong analytical and problem solving skills to analyze large quantum of datasets Ability to work independently and bring innovative solutions to the team Experience of working with a start-up or a product organization (preferred)
About the Manager- Content Writing We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment. Responsibilities (not exhaustive) Design and execute content marketing strategy to support sales and marketing team Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc., Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity. Write innovative content copy for weekly social media posts (LinkedIn, Twitter) Ghost write few original content in the form of blogs, ebooks, others Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics. Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces Engage with the internal product team, strategy team to get product briefs and create positioning documents. Research buyer personas, and create appropriate messaging around it. This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects. The Ideal Candidate Education Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record Experience 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus) Have a proven track record of on time and high-quality project delivery Experience of having operated effectively in a high demand, rapidly shifting / fluid environment. Ability to work on multiple projects with different objectives simultaneously Functional Skill Set Impeccable grasp of English language with strong interpersonal skills Strong knowledge of SEO, SEM, Google Analytics best practices Understanding of Social media content formats and style. Well versed with the nuisances of social media, especially LinkedIn and Twitter Leadership Skills and Mindsets Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals. Strong leadership skills and demonstrated ability to manage through times of uncertainty and change Ability to work with marketing and sales teams virtually Good time management skills, including prioritizing, scheduling and adapting as necessary Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas Innovative mindset to come up with engaging content strategy that adds to our brand voice. Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads Location Anywhere in India, Mumbai preferred.
Higrocer team is looking for a talented, smart, experienced and entrepreneurial Business Manager/Head/Lead/Specialist to help us deliver a world-class product in the social media and e-commerce space. You will be working on an exciting new product that will change the way we discover products and shop for them online. You will be joining a dynamic and creative group who set a high bar for innovation and success in a fast-paced and changing environment. Designation: Business Head - eCommerce - Comfort Food EcosystemLocation: MumbaiThis role will have end-to-end ownership of this e-commerce business with Digital First mindset. You will create the Digital Selling Strategy, help build the prototype and beta-version of the product and work closely with the internal and external stakeholders. We expect the Business Manager/Head/Lead/Specialist to be a passionate customer advocate with proven analytical capabilities and project management skills, extreme attention to detail, online/mobile technology understanding, social media marketing skills and the ability to effectively prioritize and multi-task. The Business Manager/Head/Lead/Specialist must be an effective negotiator and an excellent communicator in working with partners and vendors, as well as with internal cross-functional teams. The ideal candidate will be a self-starter with a passion for Digital First on product & technology, a high level of flexibility, commitment, and a sense of ownership An Ideal Candidate will be able to: Act as the business owner for this e-commerce product, possessing a complete understanding of internal and external variables that impact the business Develop a detailed understanding of the product development and go-to-market process for the Digital First business, as well as the factors that drive success within each segment of our business Must Have experience in FMCG Food & Beverages or OTC marketingResponsible for managing the ecommerce business, apart from building and cost effective and efficient business modelResponsible for establishing a system and process that is standardized, reasonable and suitable for the Indian e-commerce sales model, and effectively complete the whole process management of the sales processManage Revenue and Gross Profit Targets for E-commerce and grow the business digital interventionsPlanning, Executing & Handling complete business operations of e-commerce at each levelUnderstand the characteristics of Indian e-commerce market and use the platforms superior resources to establish and build the overseas e-commerce networkFront-end operations, Product Assortment, Supply chain, Distribution and CRMOver-seeing and executing Pan-India level deliveries for a seamless operationPlanning and implementing visibility activities for the brand for the e-commerce clientsCampaign Analytics Strategies & implementation for maximizing revenues and customer experienceManage the user experience of the website including site navigation, content development, checkout funnel and promotional campaignsResponsible for the development of effective e-commerce website branding, planning and marketing programsTo create engagement via digital marketing plans to ensure maximum brand visibility on a platformFormulate a comprehensive account wise strategy for e-Commerce channelTo drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up processCreate business plans for new opportunities and develop and execute project plans for the launch of new features, incorporating merchandising and pricing strategies. Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets. Basic Qualifications Bachelor’s degree in technical field preferably from prestigious institutions 6+ years of product management experience developing and launching products 5+ years of experience in the e-commerce space with exposure to social media trends, online marketing and brand building Experience managing multiple projects - prioritization, planning and task delegation Ability to develop & drive business strategy Multiple successful launches of V1 products in a rapid growth environment Hands on experience working in an Agile environment with a short iteration cadence Proven track record of taking ownership and driving results Exceptional interpersonal and communication skills, both written and verbal
Digital Marketing: Salary: 8-14 LPA About ZenOnco.io: ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support). To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment. We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions. We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today. Company introduction video: https://bit.ly/ZenOncoIOintroduction Role and responsibility: The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. * Develop and manage digital marketing campaigns * Manage organization’s website * Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc * Track the website traffic flow and provide internal reports regularly * Fix any error in online content and arrange webinars and webcasts * Attend networking events and product launches. * Identify new digital marketing trends and ensure that the brand is in front of the industry developments. * Work on SEO of the website pages. * Edit and post content, videos, podcasts, and audio content on online sites. * Promote company’s product and services in the digital space. * Execute social media efforts to improve KPIs, likes, shares, tweets, etc. * Develop, implement, and manage marketing campaigns that promote the products and services of a company. * Enhance brand awareness in the digital space. * Drive website traffic and acquire leads. * Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. * Creating and executing SMS, and email-based marketing campaigns. * Compile performances report using Google Analytics program. * Keep attention to the updates of Google’s Algorithm. * Contribute to the company’s blog for on-page and off-page optimization. * Conduct keyword research according to the latest keyword research strategies. * Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. * Promote the brand’s products and services on various social media channels. * Build social media marketing strategy and execute it through competitive and audience research. * Optimize company pages with each social media platform to increase the company’s social content visibility. * Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. * Optimize lead-to-customer conversion rate. * Managing and optimizing CTAs, landing pages, and the lead generation forms. * Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights. * Track, report, and analyze website analytics, and PPC campaigns. * Optimize the landing pages of paid search engine marketing campaigns. Education and Experience: * Graduate or Post Graduate in digital marketing or relevant education * Experience in digital marketing: 5+ years * Experience in healthcare industry: 2+ years (Preferred) You will get: * Some of the best people to work with (founders are IIM graduates and investment banker) * An opportunity to make a difference in the lives of millions of cancer patients across the globe * A great learning environment and opportunity to grow
Digital Marketing expert required to launch and build funnel for an Ai driven fem tech app. Lead digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO Must have start up experience. Wordpress, clickfunnels exp would be a plus.
An entrepreneurial conference research and production company looking for an ambitious, creative and experienced Digital Marketing Manager to help grow both the conferences and the company. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle Clearly understand and implement digital marketing campaigns which fit client needs Provide analytical reporting of campaigns to stakeholders Developing the event brand in the marketplace will also help to drive web traffic, grow the social media interaction and client acquisition Facilitate all internal and external communication about the event to increase attendee revenue and create new partnerships Understanding the market: main challenges and trends of the sector, industry value chain & key players Create and proofread web updates at all stages of the campaign life cycle Working with internal stakeholders, editors, internal designers and conference producers to ensure marketing campaigns have been implemented effectively Instigate promotional activity through email, print, data and mailing to enable multi-channel marketing Creating content and deliver communications that drives lead generation Producing all marketing material including email brochures, direct mail, event previews & guides, magazine ads, signage, video, banners and web imagery Manage the shows blogs, securing content from partners, editors and exhibitors to drive new customers to the site. Coordinate the implementation of marketing plan for exhibitor and visitor recruitment Fulfilling media deals, direct marketing, social media Database filtering and segmentation Planning, copywriting and proofreading Qualifications Minimum 2-3 years minimum marketing experience from a B2B events or conference production organisation Graduated to BA degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar Experience with SEO and SEM Strong written, verbal and collaboration skills Fluent in written and spoken English Excellent copywriting and proofreading skills with proven examples Ability to work under pressure and meet demanding deadlines Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude Ability to multitask, prioritise and be flexible is essential Works well as part of fast-paced team, prioritising effectively and managing workload Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook etc) Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels Excellent organisational, analytical and administrative skills, meticulous attention to detail Flexible in approach and able to amend hours as required to suit business needs
Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must