Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Scope of Work : - Develop and manage digital marketing campaigns - Work with omni channel marketing automation platforms to integrate Retargeting, Web push, SMS, Email - Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app. - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators (website bounce rate, conversion rates) - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement. - Scale and optimise the existing systems (Search Engine Marketing, Display Marketing, Affiliates). - Understanding business targets and co-coordinating with relevant teams to achieve it. - Coordinating with the technology team to adapt to the new realm of performance-based marketing. - Experiment and find new channels/methods for user acquisition, re-marketing & re-engagement. Desired Profiles : - Experience in Adwords/Editor/Facebook Manager/Google Analytics. - Extreme ownership & Analytical mindset. - Ability to quickly execute campaigns. * Only IIT passed out can apply
Do you have “marketeer brain”? Do you discuss the success and failures of popular brands and the reasons for them? Such as, What makes Oreo the world’s most loved Chocolate Cookie? When you think of luxury automobiles, why do names like BMW and Mercedes pop-up in our minds? Why are Urban Indians who want to use premium phones, gravitating to the OnePlus brand? What makes people go ga-ga over the heavily priced Netflix subscription? If questions like these intrigue you and make you dig deeper, you are a student of marketing. But, once you uncover their secrets and think of even better ideas to further their successes, or think about strategies their competition should implement, you, our dear friend, are a rare species with “marketeer brain” and are someone we want to work with. We are a bunch of creative people looking to work with others more creative than us. We don’t care if you know (or don’t know) the basics of SEO, SEM or any other marketing principles somebody can learn from a book. We want to know if you can tell a story that enthralls others and makes strangers believe in you; if you can think of or have tried your hand at (not few, but) many creative ways to promote your friend’s business or your college fest. Your “marketeer brain” is what matters to us. Digital marketing isn’t just fiddling with keywords or spending money on clicks. WhatsApp didn’t spend money on its way to over $16B acquisition, neither did Instagram or Twitter. Yet they are wildly successful because things much deeper, 1) kickass products (that appeal to consumers) and 2) razor-sharp marketing campaigns. We are on a similar quest and if this resonates with you, you ought to give yourself the best chance to explore it live in action. Apply now and tell us your story about an experience or two where you played a key role in spreading the word about something and promoting it to the audience that mattered. Let your marketeer brain do the talking.