In the words of author, speaker, conversion optimization leader, Chris Goward, “Average conversion rates are meaningless. Switzerland on average is flat.” We at Yapsody are seeking a website CRO Analyst to improve our website conversions and create the best first impression for first time new users.As a CRO Analyst, you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion and user experience, as well as develop and execute a strategy to turn those ideas into an optimization and testing plan.About YapsodyYapsody has been a leader in the U.S. concert industry for 20+ years, producing 200+ major events annually with world-renowned artists such as Bryan Adams, Lynyrd Skynyrd, Keith Urban, and 3 Doors Down. Yapsody is also a leader in the ticketing software industry serving 100,000+ presenters worldwide. (Check us out! Just type “Event Ticketing” into Google.)We are looking for someone like YOU with creativity, vision, and passion for the intersection of music and digital media. This is a prime opportunity for any skilled analyst looking to make his/her mark on a growing worldwide brand within a Silicon Valley-lifestyle environment that inspires out-of-the-box ideas. As a Yapsody team member, the moment you enter our eccentric “YapStudio” and experience our creative haven of team excellence, the rush of inspiration will make you love what you do even more than you already do. Job Responsibilities● MISSION: Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or others) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate. Develop a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel to increase conversion rates.● APPROACH: Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages. To analyze and understand the rationale behind the data and deliver actionable insights to improve UX and conversion rate optimization to increase sign-ups to the ticketing product as well as lead generation for the concert business● TOOLS: Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving analytical insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).● COLLABORATION: Coordinate with developers, Marketing and Content to drive projects forward.Skills Required● Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website● Experienced in using marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools● Experience with one or more of the research tools including HotJar, CrazyEgg, LuckyOrange, Fullstory or other similar tools will be essential● Understanding best practices for UI and UX for websites● Working knowledge of how a SaaS based product works (including concepts like ROI, Average Value of Sign-up, Conversion Rate etc)● Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be preferred● Someone who will contribute to the eccentric, fun-loving YapStudio environment● The ideal candidate would be extremely data-driven and makes design tweaks based on user behaviour to improve conversions. An experience in creating UI/UX wireframes would be a plus.
We at Yapsody India Pvt Ltd are looking to hire a Digital Marketing Executive. You will be working with our Marketing team which is responsible for engaging the brand with customers/clients via the digital space, aiming to establish and manage the online presence.Job DescriptionWriting content for the Company website & blogsConduct lead generation assignments across various channels to identify key decision makers and influencers as prospective clientsPlan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns Analytics tracking, goals, E-Commerce tracking, reporting, performance analysis, KPI, tracking reports, users, traffic analysis, to continually improve ad expenses and ROIManage and engage users on social media platformsManage social media campaigns and day to day activitiesInvolvement in creating email marketing campaignsManage day-to-day progress of marketing planning and executionProvide creative ideas for content marketing and brandingDevelop innovative content & posts and coordinating with a designer to bring related designsSkills RequiredKnowledge of digital marketing techniques such as Social Media Marketing, SEM, SEO, Google AnalyticsExcellent writing and verbal communication skills Willingness to adapt and learnAn active participant in the Social Media SphereAbility to work and think independentlyKnowledge of creative content writing Basic Knowledge in SKETCH, CANVA, CorelDRAW, Photoshop preferredJob Location: Borivali East Job Type: Full-Time Internship Salary: Rs. 7,500/- month (Possibility of a Permanent Job after a 3 month period)
Head - Digital MarketingExperience - 10 years minimum in Health Enterpreneural Mind - will be able to create,manage and successfully run a Digital Advertising P&L from scratchHealth / Pharma experience is a must
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Infinite Possibilities is a SAS based sales coaching and sales management platform which helps Sales Reps improve their over-all productivity and help them to generate consistent business from their customers. Below is our concept video and link to our YouTube channel. https://m.youtube.com/watch?v=OEDJMmWtEY4&t=9sOur organisation is on a mission to digitally transform sales enablement and sales execution world. We are a 8 month startup and growing at healthy pace. We are looking to hire Digital Marketing professional with word press skills who can spearhead our app development and inbound marketing activities below is the JD of the candidate1. Candidate should be passionate about strategizing and implementing digital media strategy to align with business goals. 2. Candidate should have good knowledge of WordPress or wix and should be passionate about building apps using mobile apps using similar platform. 3. Candidate should be able to monitor SEO and web traffic metrics and report on ROI for all digital platforms (I.e INPL Website ,LinkedIn, Facebook, Instagram, twitter, youtube timeline ) and digital marketing campaigns. 4.Candidate should be able to give creative ideas to generate, edit, publish and share engaging SEO friendly content daily (e.g. original text, photos, videos and news) creatives will be provided by the team.5. Candidate should be exceptional team player as he will have to collaborate with other team members on app development, digital Marketing and social media projects 6. Candidate will have to communicate with followers, respond to queries in a timely manner and monitor customer reviews.7. Candidate will have to oversee digital & social media accounts’ design and layout and suggest user friendly design and layouts. 8. Candidate will have to research ,suggest and implement new tools , features to develop brand awareness, promotions and inbound leads.9. Candidate should be able to analyze the long-term needs of the company’s digital marketing & social media strategy and outline any necessary changes in the digital marketing and social media plan.10. Candidate should be able to keep track of emerging digital marketing and social media trends and adopt whichever is suitable for Infinite Possibilities. 11.Candidates should use and bring their own laptop. 12. Candidates should compulsorily show their prior work which demonstrates their skills and expertise. 13. Candidate with startup mind-set only should apply.