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Google AnalyticsMarketing Executive
About us
GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members.
Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive.
My Incentives is a no-code platform that delivers four core outcomes for our clients:
- Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort
- Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps
- Leadership visibility — giving regional sales heads a live view of team performance
- Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof
We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives.
Reports to
Head of Sales
3 best things about the job
- Work in a rapidly evolving industry where scalable tech products have a huge impact
- Have complete ownership of marketing activities and grow your team over time.
- Potential for the role to evolve into a senior role.
Measures of success
- Website traffic growth
- Visitor-to-lead conversion rate
- Sales-qualified leads generated
- Opportunities (or pipeline revenue) generated
- New customers generated
- Revenue generated
Responsibilities of the role
- Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.
- Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms.
- Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.
- Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC)
- Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media
- Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc.
What you will need
- Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.
- Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.
- Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.
- Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.
- Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.
Location:
Sewri West, Mumbai
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