GRG India

 Marketing Executive 

About us 

GRG India is a B2B enterprise SaaS company in the incentive and reward management space. Our flagship product, My Incentives, helps large companies automate and gamify the end-to-end sales and channel incentive process — typically for organizations with 2,000+ frontline and channel sales members. 

Our clients include some of India's leading brands across BFSI, FMCG, Construction, IT, Agro Chemicals, and Automotive. 

My Incentives is a no-code platform that delivers four core outcomes for our clients: 

1. Real-time incentive automation — ingesting sales data and calculating payouts with zero manual effort 
2. Gamification and motivation — keeping the brand and sales targets top of mind for frontline and channel reps 
3. Leadership visibility — giving regional sales heads a live view of team performance 
4. Fraud and leakage elimination — ensuring every payout is accurate and tamper-proof 

We expect you to play a critical role in supporting the go-to market strategy for our products. You will be responsible for all marketing activities, more specifically identifying, developing and acquiring new leads and creating brand awareness. In addition to having a successful presence on relevant digital media, you will also demonstrate a proactive approach to creating the right opportunities to grow our business. It is essential that you are a focused performer who is in the habit of achieving the assigned objectives. 

Reports to 

Head of Sales  

3 best things about the job 

• Work in a rapidly evolving industry where scalable tech products have a huge impact  
• Have complete ownership of marketing activities and grow your team over time. 
• Potential for the role to evolve into a senior role. 

Measures of success 

• Website traffic growth 
• Visitor-to-lead conversion rate 
• Sales-qualified leads generated 
• Opportunities (or pipeline revenue) generated 
• New customers generated 
• Revenue generated 

Responsibilities of the role 

• Paid Search & Performance: Develop, implement, and optimize high-performing Google Ads campaigns (Search, Display, Retargeting) to drive B2B lead generation.  
• Multi-Channel Acquisition: Beyond Google, manage paid media and growth hacking through LinkedIn and other B2B platforms. 
• Conversion Rate Optimization (CRO): Identify technical hacks and integrations to improve visitor-to-lead conversion rates on landing pages.  
• Data-Driven Execution: Gather and derive actionable insights from Google Analytics and Zoho to refine targeting and reduce Customer Acquisition Cost (CAC) 
• Hands-on expertise in paid/organic traffic sources including SEO/SEM/LinkedIn/ Email/Other paid media 
• Must have expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, LinkedIn Ads, Zoho campaigns, etc. 

What you will need  

• Experience: Minimum 2 years of experience in B2B marketing, preferably in the SaaS domain.  
• Technical Expertise: Deep hands-on expertise in Google Adwords (Google Ads), Google Analytics, and LinkedIn Ads is mandatory.  
• Analytical Mindset: A strong bias for using analytical tools to make data-driven decisions.  
• Soft Skills: Great communication skills and a creative mindset to balance technical performance with compelling brand messaging.  
• Collaboration: Ability to report to the Head of Sales and coordinate with internal/external stakeholders.  

Location:  

Sewri West, Mumbai