Marketing Executive - Home Decor at Lydia Recruiters · Mumbai · 5 - 15 years · ₹4L - ₹8L / yr · Posted 27 Jul 2021

Key Skills
- ATL/BTL Activity
- Market research
- Online Marketing/Digital Marketing
- Offline Marketing
- Goodle Adword
- Facebook Add
- Marketing skills
- Vendor management
- Good knowledge of market
- Good communication skills
Interested candidates please apply ASAP.

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About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
🚀 We’re Hiring: Digital Marketing Fresher
Company: Magic Clickz
Location: Indore
Work Mode: Complete Work From Office (WFO)
Employment Type: Full-Time
Experience: Fresher
Magic Clickz is looking for enthusiastic and motivated Digital Marketing Freshers who are eager to start their career in the digital marketing industry and learn by working on real projects.
Key Responsibilities:
- Assist in planning and executing digital marketing campaigns.
- Support SEO, social media, content marketing, and paid advertising activities.
- Conduct basic keyword and competitor research.
- Assist in managing social media platforms and online campaigns.
- Monitor campaign performance and prepare basic reports.
- Work with the team to create and optimize digital marketing strategies.
- Stay updated with the latest digital marketing trends and tools.
Requirements:
- Freshers with a degree/diploma or relevant certification in Digital Marketing are welcome.
- Basic understanding of digital marketing concepts.
- Good communication and analytical skills.
- Willingness to learn and take on new responsibilities.
- Candidates should be comfortable working full-time from our Indore office.
Job Title: Digital Marketing Executive (Social Media Marketing)
Job Type: Full Time
Work Location: Noida Sec 62 / Ghaziabad
About Us:-
Tikshark is a creative digital marketing and advertising agency providing online marketing and branding solutions to businesses across the globe. We help brands build a strong online presence, engage their target audiences, and achieve measurable marketing results.
At Tikshark, we don’t just market brands — we make them memorable.
JOB SUMMARY:-
We are looking for a creative and enthusiastic Digital Marketing Executive (Social Media Marketing) to join our team.
This is an entry-level opportunity for freshers with practical exposure through a 3–6 month internship, relevant course, certification, project, or freelance experience. The candidate should have a strong understanding of digital marketing fundamentals, particularly social media marketing, along with basic knowledge of SEO, SEM, paid advertising, email marketing, and analytics.
Roles and Responsibilities:-
· Develop and manage social media strategies and content calendars across platforms such as Instagram, Facebook, LinkedIn, and YouTube, including content planning, publishing, and audience engagement.
· Plan and execute Email Marketing and WhatsApp Marketing campaigns for customer engagement, lead nurturing, promotions, and communication.
· Assist in implementing SEO and SEM strategies, including keyword research, on-page optimization, content optimization, and basic management of Google Ads and Meta Ads campaigns.
· Monitor and analyse digital marketing performance using tools such as Google Analytics, Google Search Console, and Meta Business Suite, and prepare basic performance reports.
· Conduct competitor and market research, stay updated with digital trends, and use AI tools for content creation, research, automation, and campaign optimization.
Preferred Skills:-
· Strong understanding of Digital Marketing fundamentals, especially Social Media Marketing (SMM), SMO, and content strategy.
· Basic knowledge of SEO, SEM, Google Ads, Meta Ads, Email Marketing, and digital analytics tools.
· Good communication, creativity, analytical thinking, and attention to detail, with a willingness to learn and adapt.
· Knowledge of Canva, AI tools, WhatsApp Marketing, or social media management tools will be an added advantage.
EDUCATION:-
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field is preferred.
- Candidates with relevant Digital Marketing training, certifications, or practical experience may also apply.
BENEFITS:-
- Competitive salary
- Professional development opportunities
- Hands-on exposure to real-world digital marketing campaigns and clients
- Collaborative and vibrant work environment
LANGUAGE:-
English (Required)
Job Description
Position Title: Assistant Digital Marketing Manager
Role Type: Full-time | Individual Contributor
Department: Marketing
Location
Ahmedabad, Gujarat|On-site
Job Overview
We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.
If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.
Key Responsibilities
1. Lead Generation & MQL Pipeline
- Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
- Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
- Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.
2. Campaigns & Performance Marketing
- Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
- Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
- Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.
3. SEO & Generative Engine Optimization (GEO)
- Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
- Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
- Perform key phrase research, content optimization, and link-building strategies.
4. Social Media Marketing & Outreach
- Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
- Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
- Track engagement, reach, and conversion metrics across all social profiles.
5. Data-Driven Analytics & Reporting
- Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
- Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
- Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.
Key Requirements & Qualifications
- Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
- Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
- Core Skills:
- Demonstrated capability in driving MQLs through paid and organic channels.
- Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
- Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
- End-to-end webinar management and digital outreach experience.
- Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
- Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.
Digital Marketing Intern
AXS Solutions and Consulting Pvt Ltd.
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.
As a marketing intern, you will collaborate with our Sales and Business Development team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.
This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast paced work environment.
Job Responsibilities
- The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing AXS’s overall communications and marketing plan --focusing specifically on digital communications --to build awareness about AXS within the community, and to increase lead generation and sales.
- Develop and implement a comprehensive marketing plan to include social media, (Facebook, Twitter, Instagram, Linkedin and YouTube)
- Create, manage and implement all email marketing campaigns
- Expand and maintain customer email database
- Write and distribute regularly weekly online newsletters
- Develop new partnerships and maintain strong industry relationships.
- Develop and implement a comprehensive social media marketing plan in association with the team.
- Manage and update Linkedin, Facebook pages and websites (including corporate websites).
- Enhance social media outlets and opportunities to maintain communication and build fan base.
- Track and analyze website and social media performance.
- Work with team to refine social media strategy and best practices
- Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr,YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
- Draft Weekly-newsletters to subscribers
- Prepare weekly updates and reports to track growth and success rates of campaigns
- Keep up to date and informed on new social media trends and adapt accordingly
- Ensure proper messaging is being executed online
- Identify leaders and influencers (internal/external) and engage them in brand activities
- Assist with website copywriting, proofing, and updating as needed
QUALIFICATIONS
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Excellent writing, editing, and proofreading skills
- Exceptional ability to manage details
- Ability to multitask in a fast-paced environment
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Be available for at least 30 hours a week
- A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools(e.g. Hootsuite, Google Analytics)
- Adobe Creative Suite experience a plus
- Strong working knowledge of email marketing applications
BENEFITS
- Experience in marketing and communications, relationship management, and other aspects of community relations, marketing, and the film industry
- Opportunity for permanent employment
DURATION
- 6 months
STIPEND : 7 - 8k per month.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Surya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Location: Bengaluru
Work Mode: Work from Office 4 days WFO and 1 Day Remote
Timigs : 12-8 PM
Experience: 4–7 years
Department: Marketing
About LeadSquared
LeadSquared is a leading SaaS CRM and marketing automation platform helping businesses across industries streamline their sales, marketing, and customer engagement processes. With a strong presence across India and global markets, we work with thousands of businesses to help them acquire, engage, and retain customers at scale.
We are looking for a Lead – BTL Marketing who can own and execute high-impact offline marketing initiatives that strengthen our brand presence, engage our target audience, and contribute directly to pipeline generation.
Role Overview
As the Lead – BTL Marketing, you will be responsible for planning, executing, and measuring LeadSquared's BTL marketing initiatives across events, conferences, industry forums, partner activations, customer meets, roadshows, and other offline channels.
This role requires someone who can think strategically while being hands-on with execution, manage multiple stakeholders and agencies, and build marketing programs that deliver measurable business outcomes.
Key Responsibilities:
BTL Strategy & Planning
- Develop and execute the annual BTL marketing strategy aligned with business, brand, and revenue objectives.
- Identify relevant industry events, conferences, exhibitions, forums, and offline opportunities for LeadSquared.
- Build quarterly and annual BTL calendars across target industries, geographies, and customer segments.
- Identify opportunities to leverage events and offline activations for brand building, demand generation, and pipeline creation.
Events & Activations
- Own end-to-end execution of events, conferences, exhibitions, customer meets, roundtables, roadshows, and other BTL initiatives.
- Manage everything from event ideation and venue selection to branding, logistics, vendor coordination, on-ground execution, and post-event activities.
- Create innovative on-ground experiences and activations that drive engagement and strengthen LeadSquared's brand recall.
- Work closely with sales teams to ensure effective lead capture, qualification, and follow-up from every activation.
- Develop event-specific messaging, collateral, booth experiences, engagement activities, and audience journeys.
Demand Generation & Pipeline
- Design BTL programs with clear lead generation and revenue objectives.
- Partner with sales teams to identify priority accounts, industries, and territories for offline campaigns.
- Develop mechanisms to capture, qualify, route, and track leads generated through events and activations.
- Track event-sourced opportunities and pipeline contribution.
- Analyse ROI and continuously optimise the BTL mix based on performance.
Vendor & Agency Management
- Identify, evaluate, and manage event agencies, vendors, production partners, venues, and other external stakeholders.
- Negotiate commercial terms and ensure effective utilisation of marketing budgets.
- Maintain strong vendor relationships while ensuring quality, timelines, and cost efficiency.
- Manage multiple vendors simultaneously during large-scale events and activations.
Cross-functional Collaboration
- Work closely with Sales, Product Marketing, Content, Design, Partnerships, Customer Success, and other teams to build integrated campaigns.
- Collaborate with the sales leadership team to align BTL activities with business priorities.
- Coordinate with internal stakeholders to ensure timely delivery of event assets, communication, logistics, and follow-ups.
- Ensure seamless handoff of leads from marketing to sales.
Reporting & Optimisation
- Define KPIs for every BTL initiative and maintain regular performance reporting.
- Track metrics such as registrations, attendance, engagement, MQLs, SQLs, opportunities, pipeline, CAC, and ROI.
- Conduct post-event analysis and document learnings.
- Recommend improvements to optimise future events and offline campaigns.
What We're Looking For
- 5–8 years of experience in BTL marketing, field marketing, event marketing, experiential marketing, or demand generation.
- Strong experience in managing B2B events, conferences, exhibitions, roundtables, roadshows, and offline activations.
- Experience working with sales teams and using events/BTL as a demand-generation channel.
- Strong vendor and agency management skills.
- Excellent project management and execution capabilities.
- Strong commercial acumen with experience managing marketing budgets.
- Ability to manage multiple initiatives simultaneously in a fast-paced environment.
- Strong communication, stakeholder management, and negotiation skills.
- Data-driven mindset with the ability to measure marketing impact and ROI.
- Willingness to travel as required for events and activations.
Good to Have
- Experience in B2B SaaS, technology, CRM, MarTech, FinTech, BFSI, EdTech, or other enterprise-focused businesses.
- Experience working with a national or regional event calendar.
- Experience managing large-scale conferences and industry events.
- Understanding of ABM, demand generation, and integrated marketing campaigns.
- Existing relationships with event agencies, vendors, and industry forums.
Why LeadSquared?
- Work with a fast-growing SaaS company with a strong presence in India and global markets.
- Own high-visibility marketing programs with direct business impact.
- Work closely with senior stakeholders across Marketing and Sales.
- Opportunity to build and scale LeadSquared's offline marketing engine.
- Be part of a high-energy, execution-focused marketing team.












