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CRM / Lifecycle Marketing & Analytics (Klaviyo)
CRM / Lifecycle Marketing & Analytics (Klaviyo)
suntekai's logo

CRM / Lifecycle Marketing & Analytics (Klaviyo)

Kushi A's profile picture
Posted by Kushi A
2 - 4 yrs
₹5L - ₹10L / yr
Remote only
Skills
Klaviyo
Customer Relationship Management (CRM)
Shopify
skill iconData Analytics


Job ID: J007


About us:


Suntek.Ai is at the forefront of helping eCommerce businesses optimize their operations through


advanced AI solutions and comprehensive eCommerce store management. Our goal is to empower


online retailers with state-of-the-art technology that enhances efficiency and drives growth role


Job Description: Assistant Manager – CRM / Lifecycle Marketing & Analytics (Klaviyo)


Department:

Growth / Marketing


Location:

Remote


Reports to:

Head of Growth / Marketing Lead


Experience:

2–4 years (eCommerce / D2C CRM or lifecycle marketing)


Role overview


Own CRM

strategy + performance

for Email/SMS in

Klaviyo

—with emphasis on

lifecycle journeys,


segmentation strategy, experimentation, and reporting

.


Scope:

This role focuses on lifecycle automation, segmentation, experimentation, and reporting.


Key responsibilities


1) Lifecycle strategy (Flows)


Define lifecycle journeys and flow architecture (triggers, timing, exclusions, suppression,


guardrails)


Prioritize what to build/iterate based on business impact (repeat, conversion, churn


reduction)


Partner with execution resources to implement and QA


3) Segmentation strategy + platform expertise


Build a segmentation framework across lifecycle stage, customer value (RFM/LTV), intent


signals, affinity, engagement/fatigue


Implement segmentation cleanly in Klaviyo (event/property logic, dynamic updates,


exclusions/suppression)


Enable scalable personalization (conditional content/dynamic blocks)


4) Analytics & experimentation


Run a structured experimentation loop: hypothesis → design → run → analyse → decide →


document


Use the right methods: A/B/n, holdouts/control groups, cohort/time comparisons, journey


sequencing tests

Own weekly/monthly CRM reporting with insights + prioritized actions


5) Data collaboration


Ensure event tracking and data quality with Tech/Analytics (view, cart, checkout, purchase,


etc.)


Maintain consent preferences and list hygiene standards


Success metrics (KPIs)


CRM impact: revenue contribution trend, revenue per recipient / engaged subscriber


Flow impact: conversion lift, repeat purchase movement, win back effectiveness


Engagement health: CTR/CTOR trends, unsubscribe/complaint rate (trend-based)


Must-have


Strong hands-on knowledge of

Klaviyo

(flows, segments, templates, reporting/attribution


basics)


eCommerce lifecycle understanding + comfort with numbers


Strong planning, stakeholder management, and crisp communication


Good-to-have


HTML/CSS basics for templates


Shopify/GA4 familiarity; cohort/RFM comfort


SMS strategy experience


What We Offer


• Competitive salary


• Remote work flexibility with a supportive and collaborative team culture.


• Opportunities to work on innovative eCommerce projects with a global impact.


• Support for professional growth through training and development programs.


• Exposure to cutting-edge technology in the eCommerce domain.


Pls fill this form for further interview process :

https://forms.gle/ULfMecsvMAcDbvUN6



Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About suntekai

Founded :
2024
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

linkedin

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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