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Product Marketing Manager
Product Marketing Manager
Eloelo's logo

Product Marketing Manager

Athira Rajkumar's profile picture
Posted by Athira Rajkumar
3 - 5 yrs
₹20L - ₹25L / yr
Bengaluru (Bangalore)
Skills
Product Marketing
CLM
Customer Relationship Management (CRM)

Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming Platform


Are you ready to be a part of the dynamic world of live streaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team in Bangalore.


About Us:


Eloelo stands at the forefront of the creator economy, live streaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.


Recent Milestone:


In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.


Why Eloelo?

  • Be a part of a team that thrives on creativity and innovation in the live streaming.
  • Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
  • Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
  • Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible 
  • Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere



Responsibilities:


  • Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
  • Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
  • Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
  • Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
  • Employ continuous experimentation to enhance value propositions and streamline execution processes.
  • Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
  • Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
  • Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.


Core Competencies, Knowledge and Experience:


  • 3-5 years relevant experience in leading and driving customer funnel initiatives
  • Proven track record of successful growth campaigns
  • Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc
  • Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
  • Being comfortable with working in a dynamic and diverse work environment
  • Highly analytical thinking and ability to analyze and interpret wide variety of data
  • Ownership and self-driven mindset


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Eloelo

Founded :
2020
Type :
Products & Services
Size :
20-100
Stage :
Raised funding

About

Made In India Lifestyle Community App. Download To Watch Videos on Beauty, Fashion, Dance, Fitness & Get Inspired Daily!
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Connect with the team

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Akshay Dubey

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