
As a Lead generation consultant,you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.
- Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.
• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
• Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.
• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
• Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.
• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
• Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.
• Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.
• Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.
Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.
• Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.
• Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.
• Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.
• Strong understanding of digital marketing principles and channels.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical skills and the ability to interpret data to drive decisions.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team environment.
• Proactive, results-oriented, and data-driven approach.
• Willingness to travel as required by business.
• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

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Are you looking to kickstart your career in enterprise AI sales while working directly with senior executives?
Do you thrive in a fast-paced, startup environment and enjoy being the engine that drives deals forward?
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With over 100 of the Fortune 500 companies already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco.
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The employees are happy, the customers are happy, but what about the investors? Take a look for yourself - Sequoia Capital || Stellaris || Cisco || Eight Roads || Helion Ventures
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