Eloelo

About Eloelo Group

Eloelo Group is one of India's fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group's flagship products — Story TV in micro-drama and Master in micro-learning — have together placed two Eloelo apps in India's Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India's leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

The Founder's Office is the strategic nerve center of the Group — where vision meets execution, and where the next generation of vertical-first consumer experiences for Bharat is being built.

Role Overview

Program Manager – Founder's Office is a high-impact, high-visibility role designed for an entrepreneurial self-starter who thrives in ambiguity and complexity. You will act as a force multiplier for the Founder/CEO — driving strategic initiatives across Eloelo Group's micro-drama and micro-learning businesses, managing cross-functional programs, and ensuring organizational priorities are executed with speed and precision.

This role demands equal parts strategic thinking, operational excellence, and creative-business fluency. You will build pace, not just plans.

Key Responsibilities

Strategic Execution & Program Management

• Own and drive the execution of key strategic initiatives originating from the Founder's Office across the Group's micro-drama and micro-learning verticals.
• Build and maintain a dynamic program roadmap — tracking milestones, dependencies, risks, and outcomes across content slates, product launches, growth campaigns, and market expansions.
• Translate high-level strategic goals (e.g., scaling Story TV to 100M users, establishing Master as Bharat's lifelong learning companion) into structured plans with clear OKRs, timelines, and accountability matrices.
• Conduct regular progress reviews with business unit heads across both verticals and flag deviations proactively to the Founder.

Founder's Office Operations

• Manage the Founder's bandwidth across multiple CEO mandates by prioritizing inbound requests, preparing briefing materials, and ensuring follow-through on commitments.
• Draft high-quality communication on behalf of the Founder — memos, board presentations, investor updates, partnership pitches, and strategic notes around category creation in micro-drama and micro-learning.
• Coordinate with internal and external stakeholders to ensure the Founder is well-prepared for key meetings, talent signings, studio partnerships, and category-defining moments.
• Maintain strict confidentiality and exercise sound judgment in handling sensitive information — slate strategy, deal terms, financials, and talent contracts.

Cross-Functional Coordination & Governance

• Serve as the primary coordination node between the Founder's Office and all functional teams — Content & Studios, Product, Engineering, Growth, Marketing, Finance, HR, and BD — across both verticals.
• Lead structured governance mechanisms including weekly leadership syncs, monthly business reviews, quarterly planning, and all-hands preparation.
• Identify and resolve organizational bottlenecks — whether a content pipeline stall, product release slip, or hiring gap — escalating only what requires Founder-level attention.
• Champion a culture of accountability, documentation, and knowledge-sharing as the Group scales rapidly across teams and geographies.

Special Projects & Business Development

• Lead and manage special projects at the Founder's direction — new vertical launches, language expansion (Hindi to regional), creator and talent deals, IP partnerships, studio M&A, and international plays in short-form content.
• Conduct industry and competitive analysis across the global short-form ecosystem — ReelShort, DramaBox, Kuku TV, Flick TV in micro-drama; and the broader EdTech and creator-led learning landscape — synthesizing insights into executive-ready formats.
• Support fundraising, investor relations, and M&A activities, including data room management, due diligence coordination, and narrative development.
• Build relationships with external partners — production houses, talent agencies, distribution platforms, content studios, and investors — on behalf of the Group.

What We're Looking For

Qualifications & Experience

• 4–8 years of experience in program management, management consulting, strategy, or a Chief of Staff / Founder's Office role.
• MBA or equivalent postgraduate qualification from a reputed institution preferred; strong academic pedigree a plus.
• Demonstrated experience managing complex, cross-functional programs in a fast-paced environment.
• Prior experience in a high-growth consumer internet, media, OTT, EdTech, or creator-economy business is highly desirable.
• Comfort working with content production cycles, creator/talent ecosystems, or short-form video formats is a strong plus.
• Exposure to business operations, P&L management, or 0→1 venture building is a strong differentiator.

Skills & Competencies

• Exceptional written and verbal communication — you can distill complexity into clarity and craft narratives that move people.
• Strong analytical and structured thinking — comfortable with retention cohorts, content economics, financial models, and strategic frameworks.
• High emotional intelligence — you can hold space with a creative director, a tech lead, a talent manager, and an investor in the same afternoon, and bring all four to the same outcome.
• Mastery of productivity and project management tools (Notion, Asana, Google Workspace, MS Office Suite).
• Ability to context-switch rapidly between strategic planning and ground-level execution without losing focus.
• Bias for speed — the short-form world moves in days, not quarters, and you keep up.
• Discretion, integrity, and a deep sense of ownership — you treat the organization's goals as your own.

What You'll Gain

• Direct and daily exposure to the Founder's strategic thinking and decision-making across two category-defining consumer apps.
• A rare vantage point on how India's micro-drama and micro-learning categories are being built in real time.
• Real ownership of programs touching tens of millions of users.
• A fast track to senior leadership — previous Founder's Office incumbents have moved into business head and VP roles within the Group.
• A collaborative, merit-driven culture that celebrates initiative, speed, and bold thinking.
• Competitive compensation commensurate with experience, including performance-linked incentives.

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

2-3 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

What will you own

The Story TV brand, end to end. This means the strategy behind it, the work that expresses it, the partners who amplify it, and the numbers that prove it’s working. Specifically:

• Brand strategy and positioning. The argument for who StoryTV is, who it is not, and what it stands for. Tagline, visual identity, and brand architecture as we scale beyond a single app.
• Campaigns, both digital and physical. Always-on brand work, tentpole moments around show launches, and the spectacle-driven activations we increasingly lean into (Pink Auto fleets, truck convoys, cultural takeovers).
• IP and show marketing. Launching our biggest titles the way a studio launches films. Turning shows into cultural moments, not just content drops.
• Talent and creator partnerships. Building the roster, Celebrity signings, creator tie-ups, and ambassador programs.
• PR, communications, and editorial. Earned media, spokesperson narratives, crisis response, and founder and leadership voice.
• Agency ecosystem. Creative, PR, experiential, and production. You are the person they call, the person who briefs them, and the person who holds them to craft.
• Brand team and budget. Hiring, structuring, and running the brand org and its spend.

KRAs

• Define and codify the Story TV brand platform (positioning, tagline, identity system, tone) and get it adopted across product, marketing, and content.
• Deliver an annual brand calendar of campaigns and activations, with clear tentpoles tied to show launches, category moments, and cultural events.
• Build a talent and partnerships roster that extends the Chahal playbook across sports, film, and digital creators.
• Run the PR and comms function so StoryTV is the default name journalists reach for when they write about microdrama in India.
• Operationalize brand measurement through brand health studies, share of voice tracking, and a clear read on how brand investment moves business metrics.
• Manage the brand P&L with discipline, and make the case internally for what brand spend is buying.

KPIs

• Brand health, tracked quarterly via a dip study: unaided awareness, aided awareness, consideration, and preference vs. the competitive set in our priority markets.
• Share of voice in the microdrama and short-form entertainment category across earned media, social conversation, and paid.
• Organic and branded search volume for StoryTV and our top IPs.
• Direct and organic install share as a percentage of total installs, the cleanest proxy for brand pull vs. paid pull.
• Show launch performance: first-week viewership, social traction, and earned media for every tentpole title.
• Talent and partnership impact: reach, engagement, and attributable installs from each signing.
• PR output: tier-1 coverage volume, sentiment, and share of quotes in category stories.
• Campaign efficiency: cost per reach and cost per engaged user for brand campaigns, benchmarked against category norms.
• Brand budget discipline: spend vs. plan, and brand-driven contribution to blended CAC over time.

Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming Platform

Are you ready to be a part of the dynamic world of live streaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team in Bangalore.

About Us:

Eloelo stands at the forefront of the creator economy, live streaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming.
• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
• Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible 
• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

Responsibilities:

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 3-5 years relevant experience in leading and driving customer funnel initiatives
• Proven track record of successful growth campaigns
• Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
• Being comfortable with working in a dynamic and diverse work environment
• Highly analytical thinking and ability to analyze and interpret wide variety of data
• Ownership and self-driven mindset