Eloelo

Exciting Opportunity at Eloelo: Join the Future of Social Media with India’s largest Live Streaming Platform

Are you ready to be a part of the dynamic world of live streaming? Look no further! Eloelo, an innovative Indian platform founded in February 2020 by ex-Flipkart veteran Saurabh Pandey, is on the lookout for passionate individuals to join our growing team in Bangalore.

About Us:

Eloelo stands at the forefront of the creator economy, live streaming - offering a unique blend of interactive experiences, including chatrooms, audio rooms. Our platform has successfully attracted audiences from all corners of India, providing a space for self expression, communities to thrive.

Recent Milestone:

In pursuit of excellence, Eloelo has secured a significant milestone by raising a Pre-Series B round of $22Mn in October 2023 from a diverse group of investors, including Kalaari, Griffin Gaming, Courtside Ventures, Lumikai & Waterbridge Ventures with a cumulative capital raise of over $37 Mn.

Why Eloelo?

• Be a part of a team that thrives on creativity and innovation in the live streaming.
• Build a new-age social network, almost like a digital third place that is safe, trusted & encourages interactivity
• Create at the intersection of RTC, AI, Audio/ Video, ML & Chat which empowers creators to grow and monetize their presence
• Working with a world class team, high performance team that constantly pushes boundaries and limits , redefines what is possible 
• Fun and work at the same place with amazing work culture , flexible timings and vibrant atmosphere

Responsibilities:

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilise global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.

Core Competencies, Knowledge and Experience:

• 3-5 years relevant experience in leading and driving customer funnel initiatives
• Proven track record of successful growth campaigns
• Expertise with CRM tools such as CleverTap, MoEngage, Hubspot etc
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust etc
• Being comfortable with working in a dynamic and diverse work environment
• Highly analytical thinking and ability to analyze and interpret wide variety of data
• Ownership and self-driven mindset

Eloelo is growing faster than ever, and we're expanding our Performance Marketing team to take things to the next level! If you love numbers, strategy, and creative experiments, this is your chance to shine.

What You'll Do:

- Leverage regional insights and vernacular marketing

- Create creative experiments and playbook.

- Turn ad spends into magic-optimize paid campaigns for maximum ROI

- Dive deep into user funnels-analyze, tweak, and boost conversions

- Experiment, iterate, and scale-because growth never stops!

What We're Looking For:

- Creative problem-solver-think outside the box, test, optimize, repeat

- Vernacular language marketing? That's a BIG plus!

- Performance marketing pro with 2-4 years of experience

- A data-driven mindset-ROAS, CAC, LTV are your playground

Perks:

- High ownership and real impact

- Creative freedom and room to experiment

- Fast-paced, high-growth environment

What You Will Do

• Acquisition strategy: Identify and strategise the next set of cohorts and channels that we need to unlock. This is going to set the roadmap of the pod and effectively unlock new opportunities for activation improvements
• Drive Initiatives: Liaise with internal team members and also with Product, Analytics, Creatives, etc., to drive solutions, scale-up, and achieve efficiency improvement in performance campaigns
• Performance Management: Identify issues which impact CPI and incoming user quality and RCA
• Strong understanding of data - we are a data driven organization, and measure outcomes closely through internal metrics. You will be working closely with the Analytics team across problem discovery, solutioning, execution and measurement

What Will You Need

• Bachelor's / MBA degree in any discipline from a top-tier college – MBA is preferable
• 5+ years of experience in performance marketing strategy / Growth in a high-growth startup, or strategy consulting firm
• Structured problem-solving with good communication skills
• Data-driven with good Excel skills. Proven ability to take up high ownership
• Ability to collaborate with internal and external stakeholders (within the company)
• Enthusiastic about learning new skills and solving challenging problems