kanhasoft

Role Overview

We are seeking an experienced SEO & Digital Marketing Specialist to lead organic growth and

digital visibility across search engines and marketing platforms. This role focuses on SEO,

content optimization, social media, video marketing, and PPC, with working knowledge of

WordPress for SEO implementation and content management.

Key Responsibilities

SEO

 Conduct technical, on-page, and off-page SEO audits

 Perform keyword research and competitor analysis

 Optimize website content for search visibility and conversions

 Implement on-page SEO including meta tags, headings, internal linking, and schema

basics

 Coordinate with developers for technical SEO fixes

 Plan and execute link-building and off-page SEO strategies

 Track and analyze SEO KPIs using tools like Google Analytics, Search Console, Ahrefs,

SEMrush

 Prepare monthly SEO reports with actionable insights

 Knowledge of work with client directly.

WordPress

 Manage and optimize content within WordPress CMS

 Implement SEO updates using tools like Yoast, Rank Math, or similar plugins

 Ensure SEO best practices for URLs, metadata, image optimization, and internal linking

 Publish and optimize blogs and landing pages in WordPress

 Coordinate with developers for advanced WordPress or technical changes

Content & Optimization

 Optimize blogs, landing pages, and marketing content for SEO

 Create SEO content briefs and optimization guidelines

 Ensure alignment between content strategy and keyword goals

 Optimize bulk URLs of the job posting

Social Media Marketing

 Plan and manage social media strategies and content calendars

 Write captions, research hashtags, and schedule posts

 Engage with audiences and monitor platform performance

Video Marketing

 Ideate and support short-form video content (Reels, Shorts, LinkedIn)

 Optimize video captions, titles, and descriptions for reach

PPC

 Support PPC campaign setup and optimization

 Assist with keyword and audience research

 Track ad performance and optimization metrics

Required Skills & Experience

 2+ years of experience in SEO and digital marketing

 Strong understanding of SEO best practices and search algorithms

 Working knowledge of WordPress CMS for content publishing and SEO implementation

 Experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA, GSC

 Familiarity with SEO plugins (Yoast, Rank Math, etc.)

 Experience in social media management and content marketing

 Basic to intermediate knowledge of PPC platforms

 Strong client communication and reporting skills on daily basis and client calls.

Job Description

We are looking for a motivated Junior Business Development Executive with 3-8 years of experience in IT service sales, specifically skilled in LinkedIn outreach, Email Marketing, Lead Generation, and CRM management. The ideal candidate should have hands-on experience in generating qualified leads and converting them into opportunities for a service-based IT company.

Key Responsibilities

• Perform LinkedIn prospecting, connection requests, and personalized messaging.
• Run email marketing campaigns using tools like MailChimp, Apollo, HubSpot, or similar.
• Identify and qualify potential leads for web, mobile, and ERP-based IT services.
• Maintain records of all interactions in CRM.
• Schedule client calls and coordinate with the technical team.
• Research market trends, competitor analysis, and build targeted lead lists.
• Develop relationships with prospects and nurture them into opportunities.
• Work closely with the sales manager to achieve monthly/quarterly targets.

Required Skills

• Strong expertise in LinkedIn Sales Navigator & lead-generation activities.
• Proficiency in Email Marketing tools (Mailchimp, SendGrid, HubSpot, etc.)
• Understanding of IT services, software development, and client requirements.
• Good communication skills—both written and verbal.
• Knowledge of CRM tools like Zoho, HubSpot preferred.
• Ability to create engaging outreach messages.
• Basic knowledge of Upwork/Freelancing portals is a plus.

Qualifications

• Bachelor’s/Master’s degree in Business, Marketing, IT, or relevant field.
• Minimum 3 years of experience max 8 years as a BDE in an IT service-based company. 

Job Title: Business Development Executive / IT Sales Executive (Fresher)

Job Type: Full-time

Experience: Fresher / Internship experience preferred

Industry: IT Services / Software

Job Description:

We are looking for a motivated fresher or candidate with internship experience in an IT service-based company. The ideal candidate should have a technical education background along with an MBA in Marketing and the ability to quickly understand technical concepts and client requirements.

Eligibility Criteria:

• Educational qualification: BE / BCA with MBA in Marketing
• Fresher or candidates who have completed an internship in an IT service-based company
• Technical background is mandatory

Key Responsibilities:

• Understand and explain company's IT services to clients
• Assist in lead generation and business development activities
• Support sales activities for B2B and B2C markets
• Coordinate with technical and development teams to understand client requirements
• Gain and apply knowledge of the Software Development Life Cycle (SDLC)
• Maintain professional communication with clients via email, calls, and meetings
• Prepare basic sales reports and documentation

Required Skills & Knowledge:

• Basic knowledge of Software Development Life Cycle (SDLC)
• Understanding of IT services and software solutions
• Basic knowledge of sales concepts (B2B / B2C)
• Strong English communication skills (verbal and written)
• Good grasping power and ability to learn technical concepts quickly
• Good presentation and interpersonal skills

Preferred Skills:

• Internship experience in IT services or software companies

Shreya,

Sr. HR Associate | Kanhasoft

3-4 years WordPress 

Good with UI Design frontend 

Good with AI tools

Skills:

WordPress, PHP-backend, css, mySql, Javascript, Responsive UI, SEO

Plus points. 

- Have experience on betting/prediction type websites.

- Have SEO related knowledge.

- Good knowledge with javascript.

Required Skills:

• Identify and bid on relevant custom development projects on Upwork 
• Analyze client requirements and prepare tailored proposals 
• Communicate with prospects, clarify scope, and build trust 
• Work closely with technical team for estimations & solutions 
• Negotiate pricing and close qualified deals 
• Focus on projects like: 
• Custom ERP 
• Custom CRM 
• SaaS platforms 
• Marketplace applications 
• Mobile App Development 
• Web Application Development 
• Maintain lead pipeline, follow-ups, and reporting 
• Ensure smooth project handover after closure 

Required Skills & Expertise:

• Minimum 3+ years of Upwork bidding experience in software development 
• Proven track record of closing Web& Mobile Applications, ERP / CRM / Marketplace / SaaS deals 
• Strong understanding of custom development (not CMS / website design) 
• Good understanding of technologies (not mandatory to code): 
• JavaScript 
• React 
• Node.js 
• PHP / Laravel 
• Android / iOS 
• Flutter 
• React Native 
• Excellent English communication (written & verbal) 
• Strong proposal writing, presentation & negotiation skills 
• Ability to understand business problems and map to technical solutions 
• Target-driven and self-motivated 

We are looking for an AI/ML Engineer to build AI-powered applications for prediction, analytics, and intelligent reporting.

You will work with structured databases and unstructured data (PDFs, documents, logs).

Design and implement data ingestion, preprocessing, and feature pipelines.

Build ML models for prediction, trend analysis, and pattern detection.

Enable chat-based insights using LLMs for querying data and generating reports.

Implement role-based access control (RBAC) and secure AI workflows.

Integrate AI models into web/mobile applications via APIs.

Optimize model performance, accuracy, and scalability.

Work with vector databases, embeddings, and semantic search.

Collaborate with product and engineering teams on AI architecture.

Ensure data security, privacy, and compliance best practices.

Stay updated with latest AI/ML tools and frameworks

Responsibilities:

• Develop and customize Odoo modules (CRM, Sales, Inventory, Accounting, MRP)
• Build industry-focused ERP demos (Trading, Manufacturing, Service)
• Implement approval workflows, reports, and dashboards
• Integrate Odoo with third-party APIs and external systems
• Optimize performance and fix production issues

Requirements:

• 4–6 years of hands-on Odoo development experience
• Strong Python, PostgreSQL, Odoo ORM, XML skills
• Experience with custom modules and real ERP workflows
• Good business process understanding

Job Title: Business Development Executive (Upwork — Custom Web & Mobile Development) 

Experience: 3+ Years (Upwork bidding — IT services) 

About the Role 

We are hiring a Business Development Executive who specializes in Upwork bidding for custom web and mobile app development (not website or CMS) 

Key Responsibilities 

• Identify and bid on relevant custom development projects on Upwork 
• Analyze client requirements and prepare tailored proposals 
• Communicate with prospects, clarify scope, and build trust 
• Work closely with technical team for estimations & solutions 
• Negotiate pricing and close qualified deals 
• Focus on projects like: 
• Custom ERP 
• Custom CRM 
• SaaS platforms 
• Marketplace applications 
• Mobile App Development 
• Web Application Development 
• Maintain lead pipeline, follow-ups, and reporting 
• Ensure smooth project handover after closure 

Required Skills & Expertise 

• Minimum 3+ years of Upwork bidding experience in software development 
• Proven track record of closing Web& Mobile Applications, ERP / CRM / Marketplace / SaaS deals 
• Strong understanding of custom development (not CMS / website design) 
• Good understanding of technologies (not mandatory to code): 
• JavaScript 
• React 
• Node.js 
• PHP / Laravel 
• Android / iOS 
• Flutter 
• React Native 
• Excellent English communication (written & verbal) 
• Strong proposal writing, presentation & negotiation skills 
• Ability to understand business problems and map to technical solutions 
• Target-driven and self-motivated 

• Develop and maintain automation test scripts for web and mobile applications.
• Perform web automation using Cypress and mobile automation using WebdriverIO.
• Conduct API testing and automation for RESTful/GraphQL services.
• Understand business logic and fintech workflows (transactions, payments, authentication, KYC).
• Validate data using Mongo queries and database checks.
• Design and manage test cases for multiple user personas and roles.
• Perform regression, smoke, and sanity testing for each release.
• Log, track, and verify defects with clear documentation.
• Collaborate closely with developers, product, and business teams.
• Support UAT and release sign-offs.
• Excellent English communication skills (verbal and written).
• Should be working in Agile/Scrum environments

Business Analysis

• Interact with clients to gather, analyze, and document business requirements.
• Prepare BRD, SRS, User Stories, Process Flows, and Wireframes.
• Translate business needs into clear technical specifications.
• Coordinate with the development team to ensure correct requirement understanding.
• Conduct functional testing, UAT support, and requirement validation.