What you will do Contribute to product blog with content that is well researched, persona oriented and engaging. Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads Create content for the website around product use-case and help articles, case studies & white papers Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video. Distribute content on partner websites, top community forums, and social media Manage & Position founder profiles in Linkedin /twitter by curating through leadership content Shape the content strategy and contribute to the content calendar. Own content delivery for Ad campaigna across Linkedin, Google, Facebook, quora. understanding what content goes well & what ad copies work Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals Plan and execute PR strategy for brand awareness Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities. Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as info graphics, articles, direct mail, etc Measure and improve all key content metrics using tools like Google Analytics, Hotjar HubSpot, among others create outreach emails , email sequences for resource downloads Activation of Inbound marketing Channel through content Requirements Strong understanding of different marketing channels and marketing’s role and impact in a business environment with atleast 2 years of experience in Content Marketing & minimum of 1 year experience in a B2B SaaS company serving international markets Strong SEO understanding and knowledge Passionate about startups, the SaaS industry and Marketing in general Strong verbal and written communication skills, impeccable grammar Strong research skills Portfolio showcasing SEO projects and their outcome Knowledge of A/B & multi variate testing Experience with Marketing Automation tools like Hubpot /Intercom/drift Experience with SEO tools like SEMrush, Ahrefs . Experience with both technical and Non technical aspects of search including page speed, Search algorithms, rich snippets ,Page rendering . Ability to manage multiple projects, stakeholders and priorities
WHY SHUTTL ? Shuttl makes it possible for thousands of daily commuters to travel with dignity. We are solving a huge infrastructural gap in our mass transport system with a lot of success. Our services are available to both the end consumer as well as businesses across many cities in India. Our company culture reflects the responsible, liberal and creative mindset of our team. We believe that technology is and will be a key differentiator and we are excited to apply and create technology to solve problems in the mass transportation space. Our engineering team is composed of three groups - consumer, business and platform. The consumer group builds solutions that allow ordinary citizens to use Shuttl. The business group builds solutions that service transportation and fleet management needs for businesses. Finally, the platform group is responsible for building the platform that is leveraged by the consumer and business groups. WHAT WILL I DO ? You will work as a Team Lead for Mobile. You will report into the Engineering Manager. Your team mates will comprise of mostly Senior Software Engineers working on mobile, backend and web technologies developing high quality software. As a Team Lead at Shuttl you are responsible for a team of software engineers. Your team is expected to deliver high quality software in reasonable timelines. You are also expected to contribute to architecture, review code, guide code design and work with product managers to understand, design, develop and deliver features. HOW DO WE WORK ? Our engineering process is a five step process which consists of phases for planning, developing, testing & profiling, releasing and monitoring. The planning phase consists of documenting of the feature/task to be done followed by various discussions. These discussions cover product, delivery estimates, release plan, monitoring plan, test plans, architecture, code design, technology choices and best practice adoption. The development and testing phase coexist and involve writing code, unit tests, performance tests, profiling, stress testing, code reviews and QA testing. This phase is punctuated with daily scrums and standups. The release phase is largely about managing and communicating the release to customers and internal stakeholders and activating features. The last phase is the monitoring phase where relevant metrics and exceptions are tracked and any critical refinement for the delivered feature is undertaken. This phase culminates with a retrospective. WHAT SKILLS SHOULD I HAVE ? For this role we expect you to have over 6+ years of experience in Android application development primarily using Java, of which at least 1 year should be team management experience. You should have strong knowledge of Android SDK & Runtime Environments, Location services, Google Maps and other Android support libraries, project and people management. An aptitude for product thinking is preferred. You should be well acquainted with Android Studio and various profilers. Working knowledge of Reactive programming and Kotlin is huge plus.