Market Research Analyst

A Market Research Manager in the education sector leads data collection and analysis regarding student demographics, program demand, and competitor positioning. They guide academic program development, enrollment growth, and institutional marketing strategies by turning complex educational data into clear action plans.

Key Responsibilities

• Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
• Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
• Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
• Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
• Strategic Advising: Guide program development teams on launch viability and optimal target demographics for new courses or certifications.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field; master’s or MBA preferred.
• Experience: 4 to 6+ years in market research, with prior exposure to the education, EdTech, or non-profit sector.
• Technical Skills: Proficiency in survey tools (Qualtrics, SurveyMonkey) and data analysis software (SPSS, R, Python, or Excel).
• Soft Skills: Strong verbal communication, stakeholder management, and the ability to explain statistics to non-technical academic leaders.

We are looking for a Business Analyst who is a creative problem solver at heart and who thrives in a team environment.

About Us

At Metron Security, we help top cybersecurity companies make their tools work better together. Our engineering team builds integrations for platforms like Splunk, IBM QRadar, ServiceNow, CrowdStrike, and Cybereason—and we bring that same energy to marketing.

We’re collaborative, curious and always learning. Creativity and ownership drive everything we do, and we believe great ideas can come from anywhere.

What You’ll Be Doing

In this dynamic role, you will be the crucial interpreter, ensuring a seamless flow of communication between our world-class cybersecurity engineers and strategic business stakeholders. You will leverage your technical acumen to produce clear,authoritative technical content, drive impactful marketing campaigns that highlight our security solutions, and build meaningful relationships within the wider cybersecurity developer ecosystem. This is your chance to turn deep technical understanding into clear, market-ready business value. 

You will work with the marketing and business development team to work on technical content, manage and oversee relationships with new and existing partners through high-touch networking, lead generation, and market research. The candidate is responsible to work with the Managing Partner and marketing team to scale the business and also help organize the internal processes. The role requires planning, direction, and most importantly execution to develop and grow revenue in accordance with targets.

Key Responsibilities:

Liaisoning technical + business:

• Create detailed and precise documentation including functional specifications, use cases, process flows, and system design documents.
• Collaborate with technical team to generate content and marketing collaterals
• Conduct thorough assessments to understand current business processes and identify areas for improvement.
• Maintain and update documentation as project requirements evolve.

Collaboration and Communication:

• Act as a liaison between technical teams and business stakeholders, ensuring a clear understanding of requirements and   expectations.
• Facilitate meetings, workshops, and presentations to communicate project status, findings, and recommendations.

Solution Evaluation:

• Evaluate technical solutions to ensure they meet defined business requirements and objectives.
• Conduct thorough testing and validation to confirm the quality and functionality of developed solutions.

Continuous Improvement:

• Stay updated on industry trends, best practices, and emerging technologies relevant to our business processes.
• Proactively identify opportunities for process optimization and system enhancements.
• Working with the executive team to develop a comprehensive digital business strategy and assisting with its execution.
• Establishing a pipeline of core digital marketing activities and ensuring that the pipeline is aligned with the company’s revenue targets and digital marketing goals.
• Maintaining metrics and quality service by establishing and enforcing organization standards.
• Assessing new business opportunities with a strong revenue target in mind.
• Identifying, exploring, and evaluating business opportunities, performing risk assessment, and mitigating potential risks.
• Gathering market and customer information.
• Engage with the technical team to identify new opportunities within existing client businesses or contacts. Maintain strong and prosperous working relationships with key clients.

 Requirements:

• Enthusiastic and passionate – genuinely love digital and enjoy solving problems.
• Digital industry experience and knowledge.
• Knowledge of digital marketing best practices.
• Excellent written and verbal communication skills.
• Ability to develop and maintain strong and collaborative relationships internally and externally.
• Pursuing leads and moving them through the sales cycle.
• Attending conferences and industry events.

Expected Qualifications:

• Bachelor's degree in Business Administration, Computer Science, Information Systems, or a related field.
• Proven experience as a Business Analyst, preferably in a technical environment.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.
• Proficiency in Google Workspace, Microsoft Office Suite, Excel, etc.
• Familiarity with CRM systems, ERP systems, etc. is a plus.