UX designer

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

We are looking for a senior product design lead who can not only get hands on with business, analytics, UX and visual, but comes with great client handling, communication, team management and leadership skills.

Energetic, self-motivated, driven and ready to take on key responsibilities on the product and the business side.

Not a relaxed job. Will be hectic and would need someone who constantly has his/her eye on the ball.

Job includes directing a product, leading a design team and also owning parts of the UX design. Major role in visual design both on the product side and on the marketing and brand front.

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Location) - Candidates from Pune and Mumbai are only considered, who can F2F interview

8

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.

What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Ungrammary is a leading UX/UI and product design agency based in Mumbai, India, working with global brands and ambitious companies to create meaningful digital products and experiences. Our work spans technology, fintech, healthcare, SaaS, retail, and consumer products, with products designed by our team already being used by millions of people. We work with brands including Adobe, Fossil Group, VMware, Kotak Mahindra Bank, and other leading organizations.

We're looking for a Senior UX Designer who can take ownership of complex design problems from ambiguity to execution. Someone who can move comfortably between UX strategy, interaction design, visual design, and product thinking — while bringing clarity to both the team and the client.

You should be comfortable challenging assumptions, asking the right questions, articulating your decisions, and taking a product from an early problem space to a thoughtful, polished experience.

What You'll Do

• Own UX design across projects, from understanding the problem and defining user needs to delivering polished digital experiences.
• Translate complex business and user problems into clear product and design directions.
• Lead user flows, information architecture, interaction models, wireframes, prototypes, and high-fidelity UI design.
• Make thoughtful design decisions and clearly communicate the reasoning behind them to clients, stakeholders, and internal teams.
• Work closely with founders, clients, product managers, developers, researchers, and other designers to shape product experiences.
• Take ownership of design quality across projects and ensure that the final experience is both strategically sound and exceptionally crafted.
• Create scalable design systems, components, and patterns that enable consistency across products.
• Think deeply about interaction design, user behaviour, edge cases, and the details that make an experience feel intuitive.
• Identify gaps in a product or design direction and proactively propose better solutions rather than simply executing requirements.
• Present and defend design decisions with clarity, adapting your communication to different stakeholders.
• Contribute to product strategy, storytelling, workshops, and client conversations beyond the scope of UI/UX execution.
• Mentor and provide constructive feedback to junior and mid-level designers.
• Stay curious about emerging design tools, technologies, and AI workflows and continuously evolve how you work.

What We're Looking For

• 4–6 years of experience in UX/UI, product design, or a related field.
• Exceptional UI aesthetics and a high level of attention to detail.
• Strong understanding of information architecture, user flows, interaction design, prototyping, and usability.
• Ability to think beyond individual screens and understand the larger product ecosystem.
• Strong product thinking and the ability to balance user needs, business goals, and technical constraints.
• Ability to independently take ownership of a project or significant workstream.
• Strong communication and presentation skills, with the ability to articulate and defend design decisions.
• Proficiency in Figma and modern product design workflows.
• Experience working with design systems and scalable product interfaces.
• A portfolio demonstrating strong visual craft and thoughtful UX thinking.
• Curiosity and adaptability — you actively explore new tools and ways of working rather than relying on a fixed process.

Bonus Points

• Experience working on fintech or other complex digital products.
• Experience working directly with clients or cross-functional product teams.
• Experience leading design discussions, workshops, or design reviews.
• Experience mentoring junior designers or reviewing design work.
• Familiarity with AI-assisted design and prototyping workflows.
• Experience contributing to or building design systems.
• Experience working in an agency or consulting environment across multiple products and industries.

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Company Description 

Ungrammary is a leading UX/UI design agency based in Mumbai, India, known for delivering high-quality digital design solutions. The agency collaborates with a diverse range of clients, including global brands such as Adobe Inc, Fossil Group, VMware, and Kotak Mahindra Bank, as well as prominent regional organizations. Ungrammary focuses on creating user-centered experiences for sectors spanning technology, finance, retail, and consumer goods. Team members work on impactful design projects that shape digital products used by a wide audience. The environment encourages creative problem-solving, collaboration, and continuous learning in the field of experience design.

Role Description 

At Ungrammary, we believe the role of a designer is evolving. As AI makes execution faster and more accessible, the biggest differentiator will no longer be the ability to create screens quickly, it will be the ability to think, make sound design decisions, and create product experiences with exceptional craft.

We're looking for designers who combine UX fundamentals with outstanding visual design skills and are excited to embrace AI as part of their workflow.

What You'll Do

• Design end-to-end user experiences, from understanding problems to delivering polished interfaces.
• Create user flows, wireframes, and high-fidelity UI designs.
• Design interfaces that are visually distinctive, thoughtfully crafted, and difficult to replicate with generic AI outputs.
• Build scalable design systems and maintain consistency across products.
• Think through interaction design, micro-interactions, and user behaviour to create intuitive experiences.
• Collaborate with product managers, developers, researchers, and clients to solve complex product problems.
• Use AI tools to accelerate your workflow while applying your own judgment, creativity, and product thinking to every decision.

What We're Looking For

• Exceptional UI aesthetics and attention to detail.
• Strong understanding of Design principles, information architecture, user flows, and interaction design.
• Ability to think logically, structure complex problems, and justify design decisions.
• Proficiency in Figma and modern design workflows.
• Curiosity to continuously learn and adapt as design tools and workflows evolve.
• A portfolio demonstrating both excellent visual craft and strong product thinking.

Bonus Points

• Experience working on SaaS, fintech, healthcare, AI, or enterprise products.
• Familiarity with AI-assisted design workflows and prototyping tools.
• Experience contributing to or building design systems.

What You'll Work On

You'll design ambitious digital products for startups and global brands across AI, fintech, healthcare, SaaS, and consumer technology, solving real business problems while working alongside a team that values curiosity, craftsmanship, and continuous learning.

AI-Native Design Workflow (Expected)

We expect our designers to be AI-native in the way they work.

You should be comfortable using modern AI-powered design and productivity tools such as Figma Make, Claude (for design exploration), Paper, Lovable, Freepik AI, and similar tools to accelerate ideation, visual exploration, prototyping, and execution.

We value designers who know how to combine the right tools, iterate quickly, and "hack" together solutions rather than starting everything from a blank canvas. The competitive advantage isn't doing everything manually, it's knowing where human judgment, taste, and product thinking create the most value.

If you're someone who is constantly experimenting with new AI tools and evolving your workflow, you'll fit right in.