Technical Project Manager

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Job Title: SEM Intern

Overview:

As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.

Key Responsibilities:

* Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

* Conduct research to identify target audiences and develop audience personas for ad targeting.

* Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.

* Monitor and optimize ad performance to ensure maximum return on investment.

* Conduct A/B testing and other experiments to improve ad performance.

* Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.

* Provide regular reporting and analysis of ad performance to stakeholders.

* Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.

Requirements:

* Bachelor's degree in marketing, business, or a related field.

* Relevant experience in ad management.

* Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.

* Experience with ad targeting options, such as audience segmentation and retargeting.

* Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.

* Ability to work independently and manage multiple projects simultaneously.

* Strong analytical skills and attention to detail

This Role is ,perfect for someone looking to further their experience in web application and software development. to help maintain and improve our platform. Proficiency in Backend Development Someone with previous experience in ROR

1.Design and build reusable and efficient ruby code

2. Architect and install new infrastructure

3. Plan and implement new features

4. Integrate data sources and databases into one system

At Appleute, we're not just developing software; we're shaping the future of technology by partnering with startups and SMEs to bring groundbreaking ideas to life. From sculpting Minimum Viable Products (MVPs) to scaling full-fledged platforms for millions of users, we engage in projects that challenge the status quo, powered by a blend of innovative technology, visionary founders, and transformative business models. Our work is driven by a passion for creating market-leading products that redefine industries.

Why Join Us?

Global Remote Culture: Embrace the freedom to work from anywhere in the world. Our remote-first approach ensures you have the balance and flexibility to work where you thrive.

Results-Driven Environment: We value outcomes over hours. Focus on making a significant impact, with the flexibility to manage your schedule around what works best for you.

Flat Organizational Structure: Say goodbye to bureaucracy. Our flat hierarchies mean your ideas and contributions are valued and can make a direct impact from day one.

A Team of A-Players: Join an elite team of tech enthusiasts and innovators. Our selective hiring process ensures you're working among the best in the industry, fostering an environment of learning and growth.

Innovative Tech Stack: Dive into cutting-edge technologies and tools. From JavaScript and TypeScript to AWS, Docker, and React/Express, you'll have the opportunity to work on exciting projects using the latest in tech.

You're a perfect fit if you're dedicated to:

Excellence in Code Quality: You understand that great products are built on clean, maintainable code.

Collaborative Problem Solving: You thrive in open discussions and enjoy brainstorming solutions with your team.

Continuous Learning: Your curiosity drives you to stay on top of new technologies and coding practices.

Taking Ownership: You take pride in your work, from concept to deployment, ensuring excellence every step of the way.

Your Impact:

Build Scalable Solutions: Develop software that's ready to grow from thousands to millions of users, focusing on performance and scalability.

Drive Integrations and Deployment: Implement seamless software integrations and efficient deployment strategies to enhance product capabilities.

Enhance Mobile Experience: Craft mobile-optimized applications and features that deliver exceptional user experiences.

Ensure usable Documentation: Hone your skills in improving documentation to be clear and concise that supports your team and project needs.

Technologies You'll Work With:

Frontend and Backend: JavaScript, TypeScript, React/Express, React Native, Node.js

Database Management: MySQL, Postgres and Prisma

Deployment and Version Control: AWS, Docker, Git/Gitlab, NPM

Salary Range - ₹30L – ₹40L

InViz is Bangalore Based Startup helping Enterprises simplifying the Search and Discovery experiences for both their end customers as well as their internal users. We use state-of-the-art technologies in Computer Vision, Natural Language Processing, Text Mining, and other ML techniques to extract information/concepts from data of different formats- text, images, videos and make them easily discoverable through simple human-friendly touchpoints. 

TSDE - Data 

Data Engineer:

• Should have total 3-6 Yrs of experience in Data Engineering.
• Person should have experience in coding data pipeline on GCP. 
• Prior experience on Hadoop systems is ideal as candidate may not have total GCP experience. 
• Strong on programming languages like Scala, Python, Java. 
• Good understanding of various data storage formats and it’s advantages. 
• Should have exposure on GCP tools to develop end to end data pipeline for various scenarios (including ingesting data from traditional data bases as well as integration of API based data sources). 
• Should have Business mindset to understand data and how it will be used for BI and Analytics purposes. 
• Data Engineer Certification preferred 

• Two years' experience as a Node.js developer.
• Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.
• Knowledge of front-end technologies such as HTML5 and CSS3.
• Superb interpersonal, communication, and collaboration skills.
• Exceptional analytical and problem-solving aptitude.
• Great organizational and time management skills.

DUKAAN - Create Your Online Store in 30 Seconds

Dukaan is an app that allows offline businesses to sell their products and services online. On our app, the users can make beautiful product catalogues (catalogs) right from a smartphone and share with their customers easily on different social media apps such as Whatsapp Business, Whatsapp, Facebook, Instagram etc. Praised by users all over India, this app has saved declining businesses by helping them transfer their shop online. The journey has just begun and we are on a mission to make India truly Digital.

Dukaan is currently powering over 5M ecommerce stores built by indian small businesses and growing at a crazy rate.  

We are looking for a Backend Engineer to join our team who will be part of our new innovations team.

Requirements:

1. Strong knowledge of Django, Django Rest Framework and their design principles.
2. Strong knowledge of Django ORM, should be able to leverage it to write complex and optimized queries (E.x Q queries, Case, When, Select related, prefetch related, Subqueries, Annotations, Aggregations, Filtering, etc.) .
3. Should be able to override DRF serializers, filters and viewsets completely according to needs.
4. Should have good experience in Class Based Views to write the backend API’s.
5. Sound knowledge of database design patterns and modelling them to Django models.
6. Sound knowledge of how to write test cases for the APIs.
7. Should be able to write optimized pythonic code adhering to python PEP standards.
8. Strong knowledge of python packaging and how to architect a code base that should be easily scalable and not get cluttered.
9. Strong knowledge of REST API design patterns.
10. Ability to write RAW sql queries and further database level coding will be a plus.
11. Good Understanding of python’s asyncio, threading and multiprocessing library, their benefits and limitations along with their appropriate use cases.
12. Hands on knowledge of celery and its corresponding message broker such as RabbitMQ, Redis, etc.
13. Experience with building a CDC(Change Data Capture) pipeline will be a plus.
14. Experience with Apache Kafka, Kafka connect and Debezium will be a plus.
15. Experience with open source will be a plus.
16. Good knowledge of Algorithms and data structures.

Responsibilities:

1. Understand the ins and out of existing codebase and have a good grasp over it.
2. Write clean, stable and scalable code.
3. Write unit test cases for the APIs.
4. Do whitebox and blackbox testing for your own code and as well as others if required.
5. Understand and implement fast prototype solutions for the business needs.

1. Design and develop Microservices with Java, Spring
2. Communicate with the tech lead, to understand the technology thoroughly
3. Perform unit and system testing
4. Understand business requirements and create plans accordingly
5. Work in an agile environment
6. Perform threat and risk assessments