Founder's Office

Designation: Growth Marketing Manager

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

This is a full-time on-site role as a Growth Marketing Manager at Brown Living. The Growth Marketing Manager will be responsible for day-to-day tasks such as marketing analytics, project management, web analytics, and marketing automation. They will work closely with cross-functional teams to develop and execute growth strategies that drive user acquisition and retention. The role requires strong analytical and project management skills to optimize marketing campaigns and drive business growth.

Key Responsibilities:

● Develop and execute strategies to drive revenue growth for Brown Living across B2B & B2C verticals.

● Analyze business operations, trends, costs, and obligations to project future revenues and provide strategic advice.

● Lead and execute lead generation and conversion campaigns to optimize sales funnel performance.

● Monitor and optimize ecommerce metrics for the platform, focusing on both topline and bottomline growth.

● Optimize user flows through conversion-focused campaigns to enhance

customer acquisition and retention.

● Report regularly to management on marketing operations, providing insights and recommendations for improvement.

● Conduct surveys to identify growth opportunities and develop solutions to business problems.

● Represent the company at business events, managing business development, sales, and marketing activities.

● Collaborate with agencies and vendors to execute business growth activities effectively.

● Coordinate with customer accounts and suppliers to ensure clear

communication and alignment with organizational goals.

● Work closely with the founding team to identify growth opportunities aligned with financial, social, and environmental objectives.

● Provide insights for tech developments to support overall platform growth.

● Maintain and analyze leads and queries, preparing periodic reports for

management.

Key Result Areas (KRAs):

● Revenue Growth: Achieve targeted revenue growth through strategic marketing initiatives and campaigns.

● Lead Generation and Conversion: Drive lead generation and optimize conversion rates to maximize sales.

● E-commerce Metrics: Improve e-commerce metrics to enhance platform

performance and profitability.

● Customer Success: Enhance customer satisfaction and retention metrics through effective marketing strategies.

● Business Development: Identify and capitalize on growth opportunities across B2B & B2C segments.

● Event Management: Successfully organize and participate in sales & marketing events to promote brand awareness and generate leads.

● Agency Coordination: Ensure seamless collaboration with agencies and vendors for business growth activities.

● Stakeholder Communication: Maintain clear communication with stakeholders to align activities with organizational objectives.

● Innovation and Strategy: Provide innovative insights and strategic

recommendations to support long-term business growth.

● Tech Insights: Offer valuable insights for tech developments to support platform growth and optimization.

Required Qualifications and Skills:

● Experience in project management

● Ability to work effectively in a cross-functional team

● Experience in the sustainable living or environmental industry is a plus.

● Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).

● Proven 2-3 experience in marketing and business growth roles, preferably in a startup environment.

● Strong analytical skills (Growth Marketing Analytics skills) with the ability to interpret data and trends to drive business decisions.

● Excellent communication and interpersonal skills to effectively liaise with

stakeholders.

● Entrepreneurial mindset with a passion for marketing and growth.

● Proficiency in web analytics, digital marketing techniques and tools.

● Knowledge of marketing automation

Note: This role offers an exciting opportunity for a young professional who is passionate about marketing, growth, and making a positive impact in the sustainability space. Based in Mumbai, India, the successful candidate will join a collaborative and passionate team dedicated to driving innovation and positive change at Brown Living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

Selected intern's day-to-day responsibilities include:

1. Contacting potential & existing clients to establish rapport and arrange meetings

2. Conducting research on organizations to find new opportunities

3. Working on increasing the value of current customers while attracting new ones

4. Finding and developing new markets and improving sales

5. Helping the team with various marketing initiatives

6. Assisting the team in developing quotes and proposals for clients

7. Coordinating with the development team to resolve customer issues, give demonstrations, and upsell & cross-sell

🌟💼 Calling All Social Media Enthusiasts! Join our Social Media Manager Internship at Marktecons!

Gain Valuable Experience in a Dynamic 3 Months Internship! 💼🌟

Are you a social media savvy individual looking to kickstart your career in the digital marketing world? 📲🌍

We have an exciting opportunity just for you! ✨

Our innovative company, Marktecons, is seeking a talented and passionate Social Media Manager Intern to join our dynamic team. 🎉

If you're ready to gain hands-on experience, sharpen your skills, and make a real impact, this internship is the perfect stepping stone for your career! 🚀

Roles and Responsibilities:-

Schedule and post content on social media accounts, boost engagement, and manage community interactions as part of the social media management team. 📅✨💬

Review designs for errors, obtain approval, and transfer final designs to the appropriate drive folders. ✔️🎨💻

Collaborate with the content calendar design team to assemble content from writers and designers into a comprehensive content calendar. 🤝📆🖌️

Conduct market research and assist in the development of digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. 📊🔍📈

Knowledge of Canva to develop basic content for social media. 🎨📷🔧

Exceptional copywriting skills to craft compelling and catchy content for social media posts. ✍️🔥🎯

Knowledge of best practices for optimizing copy length, hashtags, and emojis for different social media platforms. ⏱️⌨️📌

Stipend- INR 5000/month 💰💸

Don't miss out on this incredible opportunity to gain practical experience, refine your skills, and make your mark in the digital marketing industry! Apply now and kickstart your career with Marktecons! 💼🌟🚀

Marktecons is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all interns. 🌈🤝

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You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

• Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
• Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
• Working closely with Product, Analytics, Business and Design teams
• Owning one or more key traffic channels for a category (Personal Loans,
• Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
• Conceptualize, design and execute initiatives through extensive experiments.
• Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
• Analyse traffic patterns and optimize for seasonality, relevance, and selection
• Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
• Own projects with considerable scope and/or complexity with significant impact on customer experience

BASIC QUALIFICATIONS

• 1-3 years of experience in roles requiring high analytical skills
• Experience using data and metrics to measure impact and determine improvements
• Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
• Understanding of product funnel and journeys.
• Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings