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Performance marketer
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Performance marketer

Archana Chakali's profile picture
Posted by Archana Chakali
1 - 5 yrs
₹2L - ₹8L / yr
Hyderabad
Skills
performance marketing
Lead Generation
Marketing Strategy
Email Marketing
Digital Marketing
Social Media Marketing (SMM)

Performance Marketer Job Description

 

Note: To get shortlist faster share your resumes on LinkedIn (Search Archana Chakali on linkedin)


Job Title: Performance Marketer (B2B Focus)

Location: Santosh Nagar, Hyderabad 

Employment Type: Full-time

Job Type: On- Site

 

About VRT Management Group:

VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are looking for a Performance Marketer with a strong B2B focus to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

 

Key Responsibilities:

  • Lead Generation: Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
  • Organic Growth Strategies: Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.
  • Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
  • A/B Testing & Segmentation: Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.
  • Data-Driven Optimization: Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.
  • Weekly Reporting: Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.
  • Continuous Innovation: Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.
  • B2B Ad Campaigns: Strategize, execute, and continuously optimize targeted ad campaigns on LinkedIn, Facebook, Google, and Instagram to generate quality leads from SMBs in the USA.

 

 

What We’re Looking For:

  • Proven experience in B2B performance marketing and lead generation targeting SMBs.
  • Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
  • Strong skills in audience segmentation, ICP development, and targeting strategies for the B2B market.
  • Ability to create and implement organic growth strategies for B2B lead generation.
  • Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other performance tracking software.
  • A data-driven mindset with the ability to present campaign insights and recommendations effectively.
  • Excellent communication skills and a collaborative approach to working in cross-functional teams.
  • Familiarity with the SMB market in the USA is a strong plus.


Read more
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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About VRT Management Group

Founded :
2008
Type :
Products & Services
Size :
0-20
Stage :
Bootstrapped

About

N/A

Company social profiles

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