Job Description:
Key Responsibilities:
• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.
• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.
• Collaborate with the team to brainstorm and implement new strategies.
• Help maintain and update the company's website and social media profiles.
• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.
Qualifications:
• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Knowledge of digital marketing principles and techniques.
• Familiarity with social media platforms and content management systems.
• Proficiency in Microsoft Office Suite and basic design software.
• Analytical mindset with the ability to interpret data and draw insights.
• Self-motivated, creative, and eager to learn.
• A positive attitude and a strong team player.
Benefits:
• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.
• Opportunity to work closely with a supportive and experienced marketing expert.
• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.
• Potential for future career opportunities within the company.
• Competitive stipend for the duration of the internship.
Subodh Popalwar
Software Engineer, Memorres
About Hitech Enterprises
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About UpSolve
We build and deliver complex AI solutions which help drive business decisions faster and more accurately. We are a typical AI company and have a range of solutions developed on Video, Image and Text.
What you will do
- Capture and edit photographs for social media platforms.
- Create post captions
- Use correct hashtags
- Interact with client to understand business requirement
- Manage digital ads
- Create & design content
Working Mode: Remote (India)
What are we looking for
- Excellent communication and collaboration abilities.
- Ability to work effectively in a fast-paced and dynamic team environment.
- Creative mind
Digital Marketing is a lot more than what it is usually portrayed as and we delve into “the lot more”for SMBs. we have grown well and what started as a small personal project a year ago has now grown into a family of 45+ clients and 8 smart people- all within a year! And guess what, we never spent a single penny on advertising! It was all referral and so you can imagine the quality of work that we have been doing.
Now, if you are someone who can fit in such a high performing environment, do read the job description very thoroughly and then apply!
Responsibilities
Be the primary point of contact for the clients.
Assist in creating a digital strategy for the clients. These are SMEs, hard on cash but high on hope so we have to be extra wise with what we suggest!
Get things done from the CG team. You see, since you will interact with the client, you will know what they want and you alone will have to make sure that the work gets done!
Advocate for the client to ensure that we’re not just checking off boxes in a task manager, but instead moving them forward and reaching their objectives (we call this Remarkable ROI)
Note: You’re not responsible to bring in new clients (this is not a sales position). You are responsible to keep and grow your clients with Remarkable Client Experiences, Remarkable Excellence, and Remarkable ROI and if that gets us Referrals- well nothing better than that!
Note: Our digital marketing projects include both “traditional” digital marketing such as SEO and Email Marketing/Whatsapp Marketing/Affiliate Marketing as well as web design & development projects. For this position though, we will stick to SEO/SMO/PPC
What we are looking for
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results). Followed by…
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people). Followed by….
Ability to provide remarkable client experiences.
Who we are not looking for
You’re busy, we’re busy. If you don’t meet these requirements, please focus on the other fish in
the sea. These are indeed requirements
Minimum of 1.5 years as a hands-on digital marketing professional
Minimum of 1 year as someone who has been interacting with the clients. If you have worked
in B2B, it would be great!
Digital Marketing & Web Design Project experience
A focus on the details (really… pay close attention to the details if you’d like to get an interview
for this position)
If You’re a Good Fit, You Probably
Thrive in a small and growing team (<10 people on our way to 20)
Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for
you
Know how to work on Google Analytics, Tag Manager, Google Ads, Facebook Business
Manager, Instagram Marketing, Email Marketing Tools, Canva (just a little bit), WordPress,
Wix, and anything else that is relevant to digital marketing
Feel at home with spreadsheets and task management tools
Are comfortable with IM tools, email, video calls, and the phone but believe in the power of
minimising interactions.
BTW: when applying, use the passcode “WTH
Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.
Must be a self-starter with a strong orientation to build a high growth brand.
Requirements
Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
The Search Engine Optimization (SEO) Intern will be responsible for research, implementation, monitoring, and reporting on client organic search campaigns. The ideal candidate will be a quick learner with an attention to detail, passion, and a positive attitude.
Essential Duties and Responsibilities
- Auditing existing websites
- Competitive research and benchmarking
- Keyword research and mapping
- Content writing and optimization
- On-page optimization
- Link building outreach
- Monitoring and evaluating results and building reports on those results for our clients
Qualifications
- A hunger for learning and the ability to perform independent research to solve problems
- Proficiency with Google Sheets
- Working knowledge of search engine optimization and/or digital marketing is preferred
- Ability to thrive while working on multiple projects with strict deadlines
- Ability to work well with all teams across the agency
- Commitment to completing work on time that meets or exceeds expectations of quality
Google AnalyticsÉsah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
Google Analytics
Google Analytics
The day-to-day
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills:Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Follow CutshortSubodh Popalwar
Software Engineer, Memorres