Digital marketing

Role & Responsibilities

Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Gender) : Female candidates are highly preferred

Hiring for AGM- Performance Marketing at EaseMyTrip.com

Location-Gurugram- Sec-32

Experience - 10-15 Years in Performance Marketing

6 Days Working

Preffered candidate from Travel Industry

About The Role

The AGM- Performance Marketing at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Preferred Candidate Profile:

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• echnical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

• Company Overview

EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011by primarily focusing on the growing Indian middle class population’s travel requirements. With our presence in the B2B2C and B2C channels, we were able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Our presence in three distinct distribution channels provide us with a diversified customer base and wide distribution network. We believe that the strength of our brand, the quality of our services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), our customer centric approach, as well as our efficient marketing programs have enabled us to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized us as amongst the top travel partners in terms of revenue and passenger count. The strength of our brand has increased significantly over the years. Our technology-enabled infrastructure and systems have enabled us to operate and maintain an efficient and lean organization related to the size of our operations. We have not required any equity infusion subsequent to our original incorporation requirements, and we have historically financed our working capital requirements and the expansion of our business and operations primarily through funds generated from our operations and debt financing.

Strong DevSecOps / Cloud Security profile

Mandatory (Experience 1) – Must have 8+ years total experience in DevSecOps / Cloud Security / Platform Security roles securing AWS workloads and CI/CD systems.

Mandatory (Experience 2) – Must have strong hands-on experience securing AWS services (including but not limited to) KMS, WAF, Shield, CloudTrail, AWS Config, Security Hub, Inspector, Macie and IAM governance

Mandatory (Experience 3) – Must have hands-on expertise in Identity & Access Security including RBAC, IRSA, PSP/PSS, SCPs and IAM least-privilege enforcement

Mandatory (Experience 4) – Must have hands-on experience with security automation using Terraform and Ansible for configuration hardening and compliance

Mandatory (Experience 5) – Must have strong container & Kubernetes security experience including Docker image scanning, EKS runtime controls, network policies, and registry security

Mandatory (Experience 6) – Must have strong CI/CD pipeline security expertise including SAST, DAST, SCA, Jenkins Security, artifact integrity, secrets protection, and automated remediation

Mandatory (Experience 7) – Must have experience securing data & ML platforms including databases, data centers/on-prem environments, MWAA/Airflow, and sensitive ETL/ML workflows

Mandatory (Company) - Product companies preferred; Exception for service company candidates with strong MLOps + AWS depth

Job Description

Wissen Technology is seeking an experienced C# .NET Developer to build and maintain applications related to streaming market data. This role involves developing message-based C#/.NET applications to process, normalize, and summarize large volumes of market data efficiently. The candidate should have a strong foundation in Microsoft .NET technologies and experience working with message-driven, event-based architecture. Knowledge of capital markets and equity market data is highly desirable.

Responsibilities

• Design, develop, and maintain message-based C#/.NET applications for processing real-time and batch market data feeds.
• Build robust routines to download and process data from AWS S3 buckets on a frequent schedule.
• Implement daily data summarization and data normalization routines.
• Collaborate with business analysts, data providers, and other developers to deliver high-quality, scalable market data solutions.
• Troubleshoot and optimize market data pipelines to ensure low latency and high reliability.
• Contribute to documentation, code reviews, and team knowledge sharing.
• 
  

Required Skills and Experience

• 5+ years of professional experience programming in C# and Microsoft .NET framework.
• Strong understanding of message-based and real-time programming architectures.
• Experience working with AWS services, specifically S3, for data retrieval and processing.
• Experience with SQL and Microsoft SQL Server.
• Familiarity with Equity market data, FX, Futures & Options, and capital markets concepts.
• Excellent interpersonal and communication skills.
• Highly motivated, curious, and analytical mindset with the ability to work well both independently and in a team environment.

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As a SEO Manager you will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

• Develop and provide reporting daily/weekly/monthly reporting on the health of SEO.
• Plan, develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Prepare and present reports regularly
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Requirements & Qualifications:

• 3 years of experience as SEO Manager or similar role, , ideally in an enterprise level capacity
• 3 years of experience in planning and implementing a successful SEO strategy, , ideally in an enterprise level capacity
• Proven success in SEO
• Familarity with Google Console and other such tools
• 5 years of experience web analytics, marketing, and business development
• Familiarity with HTML, CSS, JavaScript
• In- depth knowledge of research principles and methods and experience in analyzing data
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team Player
• Good time-management skills
• Great interpersonal and communication skills

Job Description for NodeJS/Backend Developer (2 - 4 years experience ) :

Responsibilities:

1. Writing reusable, efficient code.
2. Implementation of security and data protection.
3. Development and design of high performant APIs and implementing server side logic.
4. User authentication, DB Schema design etc.

Skills and Qualifications:

1. Javascript
2. Typescript
3. Object oriented programming
4. Express and Mongo DB.
5. AWS and basic devOps

Other Tools:
1. Git and other development tools.