Digital marketing

MANDATORY CRITERIA:

- Candidate Must be a graduate from IIT, NIT, NSUT, or DTU.

- Need candidate with 1–2 years of pure Product Analyst experience is mandatory.

- Candidate must have strong hands-on experience in Product + Data Analysis + Python.

- Candidate should have Python skill on the scale of 3/5 at least.

- Proficiency in SQL and ability to work with large datasets.

- The candidate must experience with A/B testing, cohorts, funnels, retention, and product metrics.

- Hands-on experience with data visualization tools (Tableau, Power BI, Looker, Mixpanel, GA, etc.).

- Candidate must have experienece in Jira.

- Strong communication skills with the ability to work with Product, Engineering, Business, and Ops teams.

OVERVIEW:

As a Product Analyst, you will play a critical role in driving product decisions through data insights and operational understanding. You’ll work closely with Product Managers, Engineering, Business, and Operations teams to analyze user behavior, monitor feature performance, and identify opportunities that accelerate growth, improve user experience, and increase revenue. Your focus will be on translating data into actionable strategies, supporting product roadmaps, and enabling informed decision-making across demand-side projects and operations.

WHAT YOU WILL DO?

● Partnering with Product Managers and cross-functional teams to define metrics, build dashboards, and track product performance.

● Conducting deep-dive analyses of large-scale data to identify trends, user behavior patterns, growth gaps, and improvement opportunities.

● Performing competitive benchmarking and industry research to support product strategy and prioritization.

● Generating data-backed insights to drive feature enhancements, product experiments, and business decisions.

● Tracking post-launch impact by measuring adoption, engagement, retention, and ROI of new features.

● Working with Data, Engineering, Business, and Ops teams to design and measure experiments (A/B tests, cohorts, funnels).

● Creating reports, visualizations, and presentations that simplify complex data for stakeholdersand leadership.

● Supporting the product lifecycle with relevant data inputs during research, ideation, launch, and optimization phases.

WHAT WE ARE LOOKING FOR?

● Bachelor’s degree in engineering, statistics, business, economics, mathematics, data science, or a related field.

● Strong analytical, quantitative, and problem-solving skills.

● Proficiency in SQL and ability to work with large datasets.

● Experience with data visualization/reporting tools (e.g., Excel, Google Sheets, Power BI, Tableau, Looker, Mixpanel, GA).

● Excellent communication skills — able to turn data into clear narratives and actionable recommendations.

● Ability to work collaboratively in cross-functional teams.

● Passion for product, user behavior, and data-driven decision-making

● Prior internship or work experience in product analytics, business analysis, consulting, or growth teams.

● Familiarity with experimentation techniques (A/B testing, funnels, cohorts, retention metrics).

● Understanding of product management concepts and tools (Jira, Confluence, etc.).

● Knowledge of Python or R for data analysis (optional but beneficial).

● Exposure to consumer tech, mobility, travel, or marketplaces.

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We are looking for a proactive and skilled MEAN Stack Developer with 2–4 years of experience to join our growing team at Rudra Innovative Software Pvt. Ltd. The ideal candidate must have strong proficiency in Angular and TypeScript, along with hands-on experience in the full MEAN Stack (MongoDB, Express.js, Angular, Node.js). Exposure to microservices architecture is highly desirable.

Key Responsibilities:

• Develop, enhance, and maintain robust web applications using the MEAN stack
• Write clean, maintainable, and efficient code with a strong focus on Angular and TypeScript
• Integrate and manage RESTful APIs and backend services using Node.js and Express.js
• Collaborate closely with designers, testers, and other developers for end-to-end delivery
• Work on designing and developing microservices-based components where applicable
• Participate in daily standups, code reviews, and technical discussions
• Troubleshoot application issues, perform root cause analysis, and implement solutions

Required Skills:

• 2–3 years of solid experience with Angular (v18+) and TypeScript
• Awareness of current Angular features like standalone components and signals
• Strong foundation in JavaScript, HTML5, and CSS3
• Proficient in Node.js and Express.js development
• Familiar with MongoDB and writing optimized database queries
• Good understanding of RESTful APIs, JSON, and API integration
• Hands-on experience with Git and version control practices
• Exposure to microservices architecture and understanding of its types (e.g., API gateway, database per service, event-driven communication)
• Excellent debugging, problem-solving, and communication skills

Preferred Qualifications:

• Bachelor’s degree in Computer Science, IT, or a related field
• Prior experience working in Agile/Scrum environments
• Familiarity with Docker, Kubernetes, or any cloud services is a plus

What We Offer:

• Opportunity to work on exciting and challenging global projects
• Supportive, collaborative, and innovation-driven work environment
• Competitive compensation with performance-based incentives
• Ongoing training, learning resources, and growth opportunities

We are looking for an experienced Cloud & DevOps Engineer to join our growing team. The ideal candidate should have hands-on expertise in cloud platforms, automation, CI/CD, and container orchestration. You will be responsible for building scalable and secure infrastructure, optimizing deployments, and ensuring system reliability in a fast-paced environment.

Responsibilities

• Design, deploy, and manage applications on AWS / GCP.
• Build and maintain CI/CD pipelines using Jenkins, GitHub Actions, or GitLab CI/CD.
• Manage containerized workloads with Docker & Kubernetes.
• Implement Infrastructure as Code (IaC) using Terraform.
• Automate infrastructure and operational tasks using Python/Shell scripts.
• Set up monitoring & logging (Prometheus, Grafana, CloudWatch, ELK).
• Ensure security, scalability, and high availability of systems.
• Collaborate with development and QA teams in an Agile/DevOps environment.

Required Skills

• AWS, GCP (cloud platforms)
• Terraform (IaC)
• Docker, Kubernetes (containers & orchestration)
• Python, Bash (scripting & automation)
• CI/CD tools (Jenkins, GitHub Actions, GitLab CI/CD)
• Monitoring & Logging (Prometheus, Grafana, CloudWatch)
• Strong Linux/Unix administration

Preferred Skills (Good to Have)

• Cloud certifications (AWS, Azure, or GCP).
• Knowledge of serverless computing (AWS Lambda, Cloud Run).
• Experience with DevSecOps and cloud security practices.

Job Description

We are looking for a Full stack PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. Your primary focus will be the development of all server-side and user-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements into the application. Therefore, understanding of front-end technologies is necessary as well.

  Responsibilities

• User-facing elements developed by front-end developers
• Build efficient, testable, and reusable PHP modules
• Solve complex performance problems and architectural challenges
• Integration of data storage

Experience: 2-5years

Key Skills: PHP, Angular JS, React JS, MySQL

Desired Skills and competencies

• Understanding of MVC design patterns
• Strong knowledge of PHP web frameworks {such as Laravel, Yii, etc depending on your technology stack}, preferably into SaaS Product development
• Understanding the fully synchronous behavior of PHP
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object oriented PHP programming
• Strong knowledge of the common PHP or web server exploits and their solutions
• User authentication and authorization between multiple systems, servers, and environments
• Integration of multiple data sources and databases into one system
• Familiarity with limitations of PHP as a platform and its workarounds
• Creating database schemas that represent and support business processes
• Strong knowledge of SQL/NoSQL databases and their declarative query languages

Proficient understanding of code versioning tools, such as GITLab

Preferred Skills

• Knowledge on Linux/Shell commands 
• Demonstrates ability to communicate effectively in both technical and business environments.
• Willingness to learn Perl, NodeJS and new technologies
• Willingness to work in a collaborative, innovative, flexible and team-oriented environment
• Demonstrates ability to communicate effectively in both technical and business environments.

• Strong Systems Experience- Linux, networking, cloud, APIs
• Scripting language Programming - Shell, Python
• Strong Debugging Capability
• AWS Platform -IAM, Network,EC2, Lambda, S3, CloudWatch
• Knowledge on Terraform, Packer, Ansible, Jenkins
• Observability - Prometheus, InfluxDB, Dynatrace,
• Grafana, Splunk • DevSecOps-CI/CD - Jenkins
• Microservices
• Security & Access Management
• Container Orchestration a plus - Kubernetes, Docker etc.
• Big Data Platforms knowledge EMR, Databricks. Cloudera a plus