Digital Marketing Executive
We are looking an experienced Digital Marketing Executive and result-driven person, who join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company’s digital marketing strategy.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Digital Marketing Executive Responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company’s social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Requirements
- Good Command Over Language: Excellent writing skills for creating manual content.
- Basic Knowledge of Data Analysis: Ability to analyze data for SEO and website reporting.
- Content Creation: Skilled in generating new and creative content ideas for posting.
- Graphic and Animation Video Creation: Proficiency in creating graphics and animation videos using AI tools.
- SEO/SMO: Understanding of SEO tools and strategies for optimizing content and improving online presence.
- Social Media Platforms: Knowledge of various social media platforms and content marketing strategies.
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Analytical Skills: Strong ability to interpret data and generate insightful reports.
- Adaptive Skills: Flexible and able to adapt to new challenges and changes in the environment.
- Communication Skills: Excellent verbal and written communication abilities.
- Lead Generation: Knowledge of lead generation techniques and strategies.
- Understanding of Product USP (Unique Selling Propositions): Ability to grasp and communicate product Unique Selling Propositions (USPs)
Job Location: Rajkot, Gujarat
Position: 02
Qualification: BCA, MCA, B.Sc. IT, M.Sc.IT, BBA, MBA, Diploma
Experience: Fresher – 1 year
Required Skills: Good command over language, Basic knowledge of data analysis, content creation, content marketing, SEO/SMO, social media platforms, etc
Subodh Popalwar
Software Engineer, Memorres
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Google AnalyticsRole Summary:
As a Digital Marketing Strategist specializing in SEO at Valuebound, you will develop and execute strategies to enhance our digital presence and search engine ranking. You'll be responsible for analyzing, reviewing, and implementing changes to websites to optimize for search engines, thereby increasing traffic and improving page rank within search engines.
Responsibilities:
- Conduct keyword research and use SEO guidelines to increase web traffic on our US/UK website pages.
- Monitor daily performance metrics with SEO tools and analytics.
- Collaborate with content marketing and design teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements:
- Proven experience as an SEO specialist or similar role.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- It would be preferable to have some experience in a similar industry as us.
The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.
Responsibilities
- Review and analyze client sites for areas needing improvement
- Prepare detailed strategy reports
- Create and launch campaigns
- Improve clients 'rank' in major search engines
Qualifications
- Bachelor's degree in Information Technology or related field
- 3+ years' of technical experience
- Strong analytical skills
- Understanding of all search engines and functions as well as marketing
Google Analytics To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
- Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
- Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
- Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
- Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
- Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
- Creating sourcing channels for brands and patrons of company in a cost-efficient way.
- Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
- Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
- B.Tech / B.E.; MBA / PGDM
- 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
- Fundamental understanding of integrated, multi-channel marketing concepts and best practices
- Proven expertise in developing, executing, and measuring integrated campaigns
- Experience with organizing events, meet-ups, and conferences is a plus
- Prior startup experience is a plus
- Strong academic credentials from a Tier 1 institution.
- Significant understanding of the fintech and financial services space.
- Bonus: Tier 1 MBA.
- Bonus: Southeast Asian market knowledge or experience.
What’s on offer
- A fast-paced, exciting workplace with a cool vision
- Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
- Competitive compensation and healthcare
- Health insurance
- Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
- Equity stock options
- Paid casual off/marriage leaves
As a Marketing Associate, you will lead and manage the day to day operations of the
marketing team at Cuddles Foundation with a vision to enlist new supporters for the mission and grow
existing relationships. You will report to the Marketing & Communications Lead.
Responsibilities:
→ You’ll manage the annual and monthly marketing calendar and scheduling of tasks
→ You’ll manage our campaigns and grow our engagement and reach strategically
through email, search and social media, taking full ownership of organisational
marketing goals.
→ You’ll work closely with the social media team to plan the content calendar and
promotional strategy.
→ You’ll work closely with the digital team to update the blog and other dynamic
website content.
→ You’ll liaise with the creative team for campaigns and collaterals needed for
fundraising campaigns, events and programmes.
→ You’ll write communication briefs that are backed with content, research and insights
for the creative team to execute.
→ You’ll manage incoming media requests.
→ You’ll represent the organisation and team at industry events, fundraisers and press
conferences.
Must Haves :
→ You have a bachelor’s or a master’s degree in communication or advertising or digital
marketing.
→ You have 3-4 years prior experience working in a marketing or communications role,
preferably in the e-commerce or digital space.
→ You have superior written and verbal communication skills.
→ You have proven success in executing digital marketing and communications
strategies and campaigns for consumer brands.
→ You’re up to date on consumer insights and trends.
→ You’re capable of working well as part of a team as well as independently.
→ You’re tech-savvy and have worked with applications like Mailchimp, Canva and
Zoho.
→ You’re open to traveling and commuting to field sites when needed.
Skills :
You see the bigger picture.
You can think analytically and strategically. You're able to break a large project into bite-size
pieces while always keeping your eye on the big picture. You think two steps ahead and can
see how complex initiatives come together for maximum impact.
You get things done.
You’re a great multitasker and capable of simultaneously managing multiple projects with
different deadlines. You follow through on every job, no matter how big or small. You live for
hitting deadlines and understand the importance of keeping on schedule. You love to identify
people’s strengths and build processes to make things run more smoothly.
You’re a stickler for organising things.
You have remarkable attention to the smallest details. You have an excellent project
management skills and the ability to meet deadlines.
You're a communication ace.
You keep everyone in the know so that the job gets done efficiently and effectively. You
know when to ask for help, when to listen, and when to speak up. And you're known for your
professional candour.
You have a team ethos.
You thrive in a creative, inventive, fast-paced start-up environment. You're excited to work
cross-functionally with other departments and enjoy bringing people together to achieve a
goal. People enjoy working with you because they know they can trust you.
Location : Mumbai/ Remote
Open to remote/hybrid working modes. You may need to come into the office for meetings
or training
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Key Skill Set
- 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
- Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
- Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
Key Responsibility Areas:
- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
- Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
- Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
- Awareness about various content marketing platforms of the Market Research Industry.
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres