
Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.

About Decoding Youth Talent
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1. Calling Leads
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them
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• Generate Revenue (3L+ per month)
Requirements: -
•Hard core sales role hence the candidate must be a "go-getter" who is ready
to take up tough challenges and must have a never say die attitude.
• Deliver sales pitches and convert cold leads into customers/partners.
• High incentive learnability on customer acquisition.
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• Eager to join the sales
Who are we looking for?
A person who is extremely passionate about Business Development, Sales and "Starting Up" in general. The person is going to be a part of a closely knit small team of passionate individuals with a single-minded focus to sell India's first genuinely world-class EdTech products
What are the behavioral attributes that we are looking for?
A keen desire to drive Business Development/Sales for a fast-growing
seed funded early stage start-up.
Important Criteria -
1) Willing to work 6 days a week
2) Willing to work in a Start-up
3) Should be ready to work from the office after 1 month of training

The ideal candidate will be responsible for designing, developing, testing, and debugging responsive web applications for the company. Using Angular / React / JavaScript this candidate will be able to translate user and business needs into functional frontend design.
Responsibilities
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Qualifications
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- Experience building mobile/web applications using Angular or React or JavaScript.
· Developing user-facing applications using Vue.js
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workflows
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· Keeping an eye on security updates and issues found with Vue.js and all project
dependencies
· Proposing any upgrades and updates necessary for keeping up with modern security
and development best practices

