Associate - Digital Media Coordination

at MHFAIndia

Associate - Digital Media Coordination

MHFAIndia

Company

Home

Associate - Digital Media Coordination

at MHFAIndia

Posted by Vijayalakshmi M

2 - 8 yrs

₹2L - ₹8L / yr

Chennai

Skills

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Email Marketing

Lead Generation

Content Writing

Roles and Responsibilities

Functional Responsibilities:

1. Digital Marketing Planning:

· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2. Social Media Coordination:

· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3. Email Marketing:

· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

· Monitor and improve email campaign performance based on key metrics and A/B testing.

4. SEO and SEM:

· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5. Analytics and Reporting:

· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

· Make data-driven recommendations for improvements and optimizations based on campaign results.

6. Stay Current with Trends:

· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

· Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

· Initiate activities in line with to MHFA India strategy and work plan

· Support director and team in development of MHFA India digital marketing and communications function

· Support in any other task that may be assigned by the organization

· Attention to detail and a commitment to maintaining high-quality content and functionality

Roles and Responsibilities

Functional Responsibilities:

1. Digital Marketing Planning:

· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2. Social Media Coordination:

· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3. Email Marketing:

· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

· Monitor and improve email campaign performance based on key metrics and A/B testing.

4. SEO and SEM:

· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5. Analytics and Reporting:

· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

· Make data-driven recommendations for improvements and optimizations based on campaign results.

6. Stay Current with Trends:

· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

· Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

· Initiate activities in line with to MHFA India strategy and work plan

· Support director and team in development of MHFA India digital marketing and communications function

· Support in any other task that may be assigned by the organization

· Attention to detail and a commitment to maintaining high-quality content and functionality

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About MHFAIndia

Founded :

2017

Type :

Services

Size :

20-100

Stage :

Profitable

About

At MHFA India we empower and educate the general public, corporates, and universities about Mental Health First Aid through evidence-based training and standardised programmes. We aim to improve mental health awareness by providing quality education to trainees on how to perform Mental Health First Aid. We empower them with practical skills to identify early signs of mental health disorders and teach them how to support an individual with mental health problems and direct them to a professional. At MHFA India We offer researched and evidence-based training programmes listed below: Standard Mental Health First Aid Blended Online MHFA for Workplaces Blended Online MHFA for Public Blended Online MHFA for Higher Education MHFA for the Suicidal Person MHFA for Non-Suicidal Self-Injury Mental Health Awareness for Workplaces Mental Health Awareness for Public MHFA Instructors course Benefits: The advantages of becoming a Mental Health First Aider are manifold. MHFA India is the only licensed organization that offers MHFA standard courses at workplaces in India. You are offered a certificate which accredits you as a Mental Health First Aider at work which is vital for your professional development and enables you to create a supportive work environment . The courses offered at MHFA India are standardised and evidence-based, and the course components are found only in MHFA standard programs. In addition, the training materials have lifetime access. The skills and knowledge derived from the training will be instrumental in practice for real-life situations. We have trained over 2000 people from various workplace sectors such as Industrial, Finance, Production and Consultancy, and Educational Institutes. From running only 1 course in 2017, to running 7 courses in 2022 for the diverse population of India, MHFA has participants from across India spanning more than 20 states. Head to the link in the bio to learn more about Mental Health First Aid training.

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7. Implementing CI/CD pipeline

Skills And Qualifications

1. Proficient knowledge of a back-end programming language Python

2. Hands-on experience with Python Frameworks like Django

3. Proficient knowledge of MySQL, PostgreSQL

4. Creating database schemas that represent and support business processes (Relational & NoSQL)

5. Understanding of token-based authentication systems.

6. Understanding and Hands-on knowledge of the asynchronous task/job processing

7. Understanding of queueing systems like Redis/AWS SQS

8. Understanding accessibility and security compliance

9. User authentication and authorization between multiple systems, servers, and environments

10. Integration of multiple data sources and databases into one system

11. Data migration, transformation, and scripting

12. Setup and administration of backups

13. Understanding differences between multiple delivery platforms such as mobile vs desktop, and optimizing output to match the specific platform

14. Implementing automated testing platforms and unit tests

15. Proficient understanding of code versioning tools, such as Git

16. Proficient understanding of OWASP security principles

17. Understanding of “session management” in a distributed server environment

Brownie Points

1. Experience in Docker

2. HandsOn Knowledge with implementing CI/CD pipelines

3. Experience in managing applications on AWS

4. Management of the hosting environment, including database administration and scaling an application to support load changes 5. Product wide application-level thinking on API and data modeling

Trainer & Content Manager

at SkillSphere Education

1 recruiter

Posted by Muneeb Riaz

Pune

0 - 2 yrs

₹3L - ₹3L / yr

Public Relations

public speaking

Training & Development

SkillSphere Education is a Mumbai based skill set development and knowledge enhancement organization with a simple motto – ‘Refining skills, defining futures…’. Through a plethora of programmes, online initiatives and other endeavours, the organization’s main objectives are to develop essential life skills among individuals of all ages, increase their general and global awareness, improve public speaking and communication skills, and most importantly, assist individuals in gaining the confidence to uninhibitedly express their views and display their talents. About the job: We want to hire individuals who will conduct SkillSphere’s different educational programmes, and develop, update and manage content for our different curriculums and online resource base. The individuals need to be graduates in any field of study (arts, commerce, engineering, management etc.). While prior teaching or content development experience is not a prerequisite, it certainly is an added advantage. The individuals will be based out of Mumbai and must be willing to travel to different cities across India to conduct short-term workshops/educational programmes. A Typical Week in the Life of a Trainer and Content Manager would include: • Traveling to different educational institutions across the city and conducting educational programmes/events/other initiatives. • Updating modules in the curriculum for different educational programmes based on recent current affairs and global developments • Contributing to SkillSphere’s online resource base by writing articles/developing content for different sections of it and researching on new themes/topics that can be worked upon • Basic public and client relations during visits for conducting educational programmes • Completing all follow-up work including drafting reports and studying feedback forms associated with different workshops/programmes/events • Conducting demo sessions/information presentations to publicize SkillSphere’s initiatives and programmes in institutions/centers across the country as and when required What Should You Be Good at? • Communication skills. You must be able to speak freely and confidently with any person right from 8 to 80 years of age • Global, national, and general awareness. More importantly, you must be adept at keeping abreast with important developments in the world via the internet, newspapers etc. • Public speaking. While we don’t expect you to be a Barack Obama, you should not suffer from stage fright or a complete lack of confidence when it comes to speaking in front of crowds. If this is not a problem, don’t worry about other nuances of public speaking. You will be trained comprehensively for conducting workshops/educational programmes/events • You must be passionate about the field of education and teaching students. We are looking for people who are motivated about influencing social change through skill set development • Basic content development and writing skills. Once again, we shall be refining them and training you for content development and management. Don’t worry! • Interpersonal skills and collaboration If You are Good at These, then it is an Added Advantage! • Networking • Social media management • Conceptualizing and developing curriculums

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