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Associate - Digital Media Coordination
Associate - Digital Media Coordination
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Associate - Digital Media Coordination

Vijayalakshmi M's profile picture
Posted by Vijayalakshmi M
2 - 8 yrs
₹2L - ₹8L / yr
Chennai
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Lead Generation
Content Writing

Roles and Responsibilities

 

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

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About MHFAIndia

Founded :
2017
Type :
Services
Size :
20-100
Stage :
Profitable

About

At MHFA India we empower and educate the general public, corporates, and universities about Mental Health First Aid through evidence-based training and standardised programmes. We aim to improve mental health awareness by providing quality education to trainees on how to perform Mental Health First Aid. We empower them with practical skills to identify early signs of mental health disorders and teach them how to support an individual with mental health problems and direct them to a professional. At MHFA India We offer researched and evidence-based training programmes listed below: Standard Mental Health First Aid Blended Online MHFA for Workplaces Blended Online MHFA for Public Blended Online MHFA for Higher Education MHFA for the Suicidal Person MHFA for Non-Suicidal Self-Injury Mental Health Awareness for Workplaces Mental Health Awareness for Public MHFA Instructors course Benefits: The advantages of becoming a Mental Health First Aider are manifold. MHFA India is the only licensed organization that offers MHFA standard courses at workplaces in India. You are offered a certificate which accredits you as a Mental Health First Aider at work which is vital for your professional development and enables you to create a supportive work environment . The courses offered at MHFA India are standardised and evidence-based, and the course components are found only in MHFA standard programs. In addition, the training materials have lifetime access. The skills and knowledge derived from the training will be instrumental in practice for real-life situations. We have trained over 2000 people from various workplace sectors such as Industrial, Finance, Production and Consultancy, and Educational Institutes. From running only 1 course in 2017, to running 7 courses in 2022 for the diverse population of India, MHFA has participants from across India spanning more than 20 states. Head to the link in the bio to learn more about Mental Health First Aid training.
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About FogHorn Systems
FogHorn is a leading developer of “edge intelligence” software for industrial and commercial IoT application solutions. FogHorn’s Lightning software platform brings the power of advanced analytics and machine learning to the on-premise edge environment enabling a new class of applications for advanced monitoring and diagnostics, machine performance optimization, proactive maintenance and operational intelligence use cases. FogHorn’s technology is ideally suited for OEMs, systems integrators and end customers in manufacturing, power and water, oil and gas, renewable energy, mining, transportation, healthcare, retail, as well as Smart Grid, Smart City, Smart Building and connected vehicle applications.

Press:  https://www.foghorn.io/press-room/">https://www.foghorn.io/press-room/

Awards: https://www.foghorn.io/awards-and-recognition/">https://www.foghorn.io/awards-and-recognition/

  • 2019 Edge Computing Company of the Year – Compass Intelligence
  • 2019 Internet of Things 50: 10 Coolest Industrial IoT Companies – CRN
  • 2018 IoT Planforms Leadership Award & Edge Computing Excellence – IoT Evolution World Magazine
  • 2018 10 Hot IoT Startups to Watch – Network World. (Gartner estimated 20 billion connected things in use worldwide by 2020)
  • 2018 Winner in Artificial Intelligence and Machine Learning – Globe Awards
  • 2018 Ten Edge Computing Vendors to Watch – ZDNet & 451 Research
  • 2018 The 10 Most Innovative AI Solution Providers – Insights Success
  • 2018 The AI 100 – CB Insights
  • 2017 Cool Vendor in IoT Edge Computing – Gartner
  • 2017 20 Most Promising AI Service Providers – CIO Review

Our Series A round was for $15 million.  Our Series B round was for $30 million October 2017.  Investors include: Saudi Aramco Energy Ventures, Intel Capital, GE, Dell, Bosch, Honeywell and The Hive.

About the Data Science Solutions team
In 2018, our Data Science Solutions team grew from 4 to 9.  We are growing again from 11. We work on revenue generating projects for clients, such as predictive maintenance, time to failure, manufacturing defects.  About half of our projects have been related to vision recognition or deep learning. We are not only working on consulting projects but developing vertical solution applications that run on our Lightning platform, with embedded data mining.

Our data scientists like our team because:

  • We care about “best practices”
  • Have a direct impact on the company’s revenue
  • Give or receive mentoring as part of the collaborative process
  • Questions and challenging the status quo with data is safe
  • Intellectual curiosity balanced with humility
  • Present papers or projects in our “Thought Leadership” meeting series, to support continuous learning

 

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