Associate - Digital Media Coordination

at MHFAIndia

Associate - Digital Media Coordination

MHFAIndia

Company

Home

Associate - Digital Media Coordination

at MHFAIndia

Posted by Vijayalakshmi M

2 - 8 yrs

₹2L - ₹8L / yr

Chennai

Skills

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

Email Marketing

Lead Generation

Content Writing

Roles and Responsibilities

Functional Responsibilities:

1. Digital Marketing Planning:

· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2. Social Media Coordination:

· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3. Email Marketing:

· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

· Monitor and improve email campaign performance based on key metrics and A/B testing.

4. SEO and SEM:

· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5. Analytics and Reporting:

· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

· Make data-driven recommendations for improvements and optimizations based on campaign results.

6. Stay Current with Trends:

· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

· Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

· Initiate activities in line with to MHFA India strategy and work plan

· Support director and team in development of MHFA India digital marketing and communications function

· Support in any other task that may be assigned by the organization

· Attention to detail and a commitment to maintaining high-quality content and functionality

Roles and Responsibilities

Functional Responsibilities:

1. Digital Marketing Planning:

· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2. Social Media Coordination:

· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3. Email Marketing:

· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

· Monitor and improve email campaign performance based on key metrics and A/B testing.

4. SEO and SEM:

· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5. Analytics and Reporting:

· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

· Make data-driven recommendations for improvements and optimizations based on campaign results.

6. Stay Current with Trends:

· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

· Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

· Initiate activities in line with to MHFA India strategy and work plan

· Support director and team in development of MHFA India digital marketing and communications function

· Support in any other task that may be assigned by the organization

· Attention to detail and a commitment to maintaining high-quality content and functionality

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About MHFAIndia

Founded :

2017

Type :

Services

Size :

20-100

Stage :

Profitable

About

At MHFA India we empower and educate the general public, corporates, and universities about Mental Health First Aid through evidence-based training and standardised programmes. We aim to improve mental health awareness by providing quality education to trainees on how to perform Mental Health First Aid. We empower them with practical skills to identify early signs of mental health disorders and teach them how to support an individual with mental health problems and direct them to a professional. At MHFA India We offer researched and evidence-based training programmes listed below: Standard Mental Health First Aid Blended Online MHFA for Workplaces Blended Online MHFA for Public Blended Online MHFA for Higher Education MHFA for the Suicidal Person MHFA for Non-Suicidal Self-Injury Mental Health Awareness for Workplaces Mental Health Awareness for Public MHFA Instructors course Benefits: The advantages of becoming a Mental Health First Aider are manifold. MHFA India is the only licensed organization that offers MHFA standard courses at workplaces in India. You are offered a certificate which accredits you as a Mental Health First Aider at work which is vital for your professional development and enables you to create a supportive work environment . The courses offered at MHFA India are standardised and evidence-based, and the course components are found only in MHFA standard programs. In addition, the training materials have lifetime access. The skills and knowledge derived from the training will be instrumental in practice for real-life situations. We have trained over 2000 people from various workplace sectors such as Industrial, Finance, Production and Consultancy, and Educational Institutes. From running only 1 course in 2017, to running 7 courses in 2022 for the diverse population of India, MHFA has participants from across India spanning more than 20 states. Head to the link in the bio to learn more about Mental Health First Aid training.

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How you match

Criteria provided by job poster

Skills

Match

Teaching
No match
Data Privacy
No match
Internet of Things (IoT)
No match
Artificial Intelligence (AI)
No match
Curriculum
No match
Network Security
No match
Presentation Skills
No match
Information Security
No match
RDBMS
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Interpersonal Skills.

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To drive the campus academic operations in close coordination with,

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