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Associate - Digital Media Coordination
Associate - Digital Media Coordination
MHFAIndia's logo

Associate - Digital Media Coordination

Vijayalakshmi M's profile picture
Posted by Vijayalakshmi M
2 - 8 yrs
₹2L - ₹8L / yr
Chennai
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Lead Generation
Content Writing

Roles and Responsibilities

 

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About MHFAIndia

Founded :
2017
Type :
Services
Size :
20-100
Stage :
Profitable
About
N/A
Company social profiles
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  • With strong software product background, and extraordinary capabilities in terms of product strategy development and usability 
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Skills:



  • Great flavour towards software products
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Location of Headquarters: Madrid, Spain

Tech Hub in India: Office in Bangalore, Karnataka (India). Full tech team between Madrid, Spain + Bangalore, India


This is a unique opportunity to contribute heavily to the growth of an innovative, market-leading Fintech & Proptech company.

Salary Range: 40k-90k Rupees monthly (5 Lakhs - 11 Lakhs per annum)

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Subodh Popalwar's profile image

Subodh Popalwar

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