Associate - Digital Media Coordination

Role - Manager – Paid Search/Social, (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.

We are currently looking for a Manager – Performance Marketing In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. Reporting of the role

This role reports to the Director – Performance Marketing

What your day job looks like -

● Develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia)

● Support the training and growth of your team

● Enforce search and social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Search and Social campaigns across multiple self-serve biddable platforms

● You have a high-level knowledge of Paid Search and paid social platforms (AdWords, Bing, Facebook, LinkedIn, Twitter, SA360, GA, AdWords Editor)

● Kenshoo, Marine, Salesforce, etc is a plus

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft office and Google Sheets 

Responsibilities:

• Create and run exciting online marketing campaigns.
• Manage social media accounts and create interesting content.
• Study the market and use data to improve our campaigns.
• Help with SEO and create content.
• Work with different teams for successful campaigns.

Requirements:

• Newcomers with good knowledge or 6+ months of digital marketing experience.
• Bachelor's degree in Any Information Technology, Marketing or related field
• Basic understanding of SEO, SEM, and social media.
• Good communication and creative skills.
• Like analyzing things and interested in digital trends.

Benefits:

• Get guidance and practical training.
• Work in a lively environment.
• Opportunities to grow in your career.

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

We are seeking a highly experienced SEM - Paid Marketing Strategist with a minimum of 3 years of experience to join our team. As a SEM - Paid Marketing Strategist, you will be responsible for developing and executing strategic paid marketing campaigns on Google and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.

Responsibilities:

• Develop and implement strategic paid marketing campaigns on Google and Facebook Ads platforms
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy
• Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions
• Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates
• Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals
• Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign performance

Requirements:

• Minimum of 3 years of experience in SEM - Paid Marketing with a focus on Google and Facebook Ads
• Proven track record of developing and executing successful paid marketing campaigns
• In-depth knowledge of keyword research, ad creation and optimization, and performance analysis
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Bachelor's degree in marketing, business, or a related field

We offer a competitive salary, a comprehensive benefits package, and a dynamic work environment that values creativity and innovation. If you are a results-driven Senior SEM - Paid Marketing Strategist with a passion for delivering exceptional results, we encourage you to apply today!

Saviom is a world leader in resource management software with a client base across the USA, Australia, Canada, UK, Europe, and many other countries. Many of our customers are Fortune 500 companies such as Fujitsu, Siemens, Alix Partners, Konica Minolta, and many more.  

Saviom has offices in Sydney, Vadodara, and London and is expanding its team into Bengaluru to bring in its first members to its growing marketing team.  Saviom operates under the name of Alphatech Software and PMentire Solution in India. To support our engineers who build great products and contribute to our growth, we’re looking to add a Digital Marketing Associate to our existing team. 

We are looking for a candidate who has a background in executing digital marketing strategies to achieve lead generation and branding goals. Please apply if you fit the experiences and skill criteria listed below. 

Primary Responsibilities 

• Plan and execute digital marketing activities, including SEO/SEM, email, social media and display advertising campaigns. Adopt SEO best practices across all content generated. 
• Collaborate with internal and external teams to create guest posts, emails, and webinars to drive engagement. 
• Utilize Google Analytics to periodically measure and report the performance of all digital marketing campaigns. 
• Maintain and update the marketing database to execute email marketing campaigns. 
• Support presales and marketing departments on their business-as-usual activities. 

  Experience and Skills 

• 0-1-year experience 
• Proficiency in MS office 
• Ability to work under short deadlines. 
• Strong time management skills to effectively juggle several projects at once 
• Potential to work both collaboratively and independently in a fast-paced environment. 
• Understanding the B2B marketing process will be a plus 
• Must be a quick learner and an enthusiastic team player 
• Fluent and conversant in Business English 
• Freshers are also encouraged to apply 

Why Saviom? 

• The compensation & salary will not be a constraint for deserving candidates. 
• We encourage working mothers to apply who want to make a comeback after a sabbatical. 

What to Expect from Us? 

• A dynamic team and an inclusive, encouraging work culture 
• Creative responsibilities have a direct impact on the company’s marketing efforts. You won’t be another cog in a machine. 

Website - www.saviom.com

About WISE

At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.

• We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
• Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
• We have a customised and native Zoom integration (no redirection) for interactive live class experience
• We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform

What we need

A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.

What you will do

• Work directly with the founding team and drive key product decisions
• Define and establish marketing strategy with the copy team
• Analyze and take decisions on furthering marketing and creative strategy

Essential skills

• Independent player (We’re a team but, we want you to contradict us on the way)
• Social media and google ads skills
• Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
• Goal-oriented
• Creative and innovative

Good to have

• Good communication skills
• Team-oriented mindset

Probably not ideal if

• If you have always been right about everything
• Not looking for a full-time engagement

Definitely get in touch if you

• Would have started the exact same company but am willing to build it together with a great team
• Would fight us in a duel to make our product better

Marketing Manager:

Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7  years of experience.  In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.  

Roles and Responsibilities: 

• Develops and implements strategic marketing plans (International & Domestic) for the company.
• QualifiedRevenue generating Leads through various marketing activities:
  • Digital marketing campaigns.
  • Social media.
  • SEO and superior web presence.
• Prior experience of marketing for IT/ITES businessis a must.
• Messaging, communication to be crystalized and executed in helping generate revenue.
• Build content around the product / service to be pushed across channels.
• Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
• Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.

Location: Noida