
Roles and Responsibilities
Functional Responsibilities:
1. Digital Marketing Planning:
· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products
2. Social Media Coordination:
· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.
· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.
· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.
3. Email Marketing:
· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.
· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.
· Monitor and improve email campaign performance based on key metrics and A/B testing.
4. SEO and SEM:
· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.
· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.
· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.
5. Analytics and Reporting:
· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.
· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.
· Make data-driven recommendations for improvements and optimizations based on campaign results.
6. Stay Current with Trends:
· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.
· Recommend innovative approaches to improve campaign effectiveness and achieve better results.
Organizational Responsibilities
· Initiate activities in line with to MHFA India strategy and work plan
· Support director and team in development of MHFA India digital marketing and communications function
· Support in any other task that may be assigned by the organization
· Attention to detail and a commitment to maintaining high-quality content and functionality

About MHFAIndia
About
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Ensure and manage delivery of customer commitments - Service Levels & quality of Service Delivery
Customer Relationship Management – drive follow up, urgency, and client first culture working alongside engagement teams; focus on creating success in new opportunities and sustaining success in ongoing ones; handle escalations in an appropriate way with focus on client retention
Resource Management – Resourcing, forecasting, utilization, efficiency & attrition management
People management – focus on retention, upskilling, competency development
Financial – Provide inputs on costs needed to appropriately estimate pricing, manage overall finance for the verticals
Experience-
18+ years of extensive experience in service delivery and management
Experience in Digital Marketing is highly desirable
Minimum 8 – 10 years experiencing managing a group of 300+
Experience in managing multiple stakeholders and international stakeholders/clients
Demonstrated skills and abilities managing and improving service delivery metrics
High level of initiative and self-motivation
Must quickly adapt to and adopt change
Demonstrated experience in making a difference to the employer and the clients
Functional Skills
Strong Delivery & Services Management experience
Must be a quick learner and be quick on his/her feet
Work with a sense of purpose and urgency
Exposure to External Audit / Certification
Exposure to quality processes and Project Management fundamentals
Must be able to scale with a rapidly growing organization
Behavioural Skills: (Includes leadership)
High degree of customer focus, thinks customer first
Presentation and executive presence
Assertive & Passionate People Management Skills
Ability to work through multiple internal stakeholders
Initiative and Tenacity
Dependability and accountability
Integrity and Work Ethics
Desired candidate must possess the below:
Proven ability to work with and present to end customers
Proven ability to work collaboratively with sales and service teams in different locations
Proven ability to drive change





