Content Marketing Specialist

Key Responsibilities

SEO Strategy and Execution

• Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.

Keyword Research

• Conduct thorough keyword research to identify opportunities for content and ranking improvements.

Performance Tracking and Reporting

• Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.

Digital Marketing Campaigns

• Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.

Client Collaboration

• Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.

Competitor Analysis

• Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.

Continuous Optimization

• Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.

Stay Current with Trends

• Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.

Video Editing

• Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.

Requirements

Experience

• Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.

SEO Expertise

• Deep understanding of SEO principles, keyword research, link building, and technical SEO.

Marketing Skills

• Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).

Analytics Skills

• Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.

Problem-Solving

• Strong analytical skills with the ability to derive actionable insights from data.

Communication

• Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.

Team Player

• Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.

Portfolio

• A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.

Benefits

• Flexible working hours and remote work options.
• Opportunity for professional growth and career advancement.
• Collaborative and supportive work environment.
• Access to the latest tools and technologies.
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• Experience in building both front-end and back-end of the website
• Knowledge of WordPress Plugins
• Excellent and written and verbal communication skills with proven fluency in English
• Good understanding of Web architecture
• Analysing website performance and troubleshooting errors
• Conducts Wordpress design/development research and performs discovery analyses for new client projects, including content reviews and wireframing.
• Creates Wordpress design/development strategies based on research.
• Stay up-to-date with new web technologies.

• Testing and assuring high quality performance of applications
• Writing clear and maintainable high-quality automation code
• Reporting and validating bugs for all components
• Creating test plans and test cases
• Identifying opportunities for improvement and making constructive suggestions for change
• Staying up-to-date with developing technologies and showcasing them in your work

• Minimum 2 years experience in software testing
• Minimum 1 years of automation testing experience using Selenium and/or JavaScript based frameworks or equivalent
• Testing and assuring high quality performance of customer applications
• Writing clear and maintainable high-quality automation code
• Reporting and validating bugs for all components
• Creating test plans and test cases
• Identifying opportunities for improvement and making construc\tive suggestions for change
• Staying up-to-date with developing technologies and showcasing them in your work
• Leading a team of Quality Engineers is a plus
  
  
  

Bluespacelabs - Senior QA

Any location | 1-3 Years

Key Deliverables

• 1 to 3 years of experience in testing and automation
• Creating Testing methodologies, test strategy, test plans to evaluate the functional requirement and deliver the application with quality.
• Must have proven experience in testing and automation of web applications and mobile apps.
• Strong hands on experience in the automation framework selenium and appium.
• Experience in leading a team to perform automation testing using Selenium Java
• Product testing to validate the end-to-end functionality of the user stories.
• Functionality Testing should factor techniques to design test cases to ensure optimum test efficiency.
• API testing and automation and CI/CD
• Performed automation testing of API using automation frameworks like Restaaured, Postman.
• Creating and assisting the team to write Test Cases and Scripts
• Good understanding of the software architecture : Frontend MFE, MVC, Rest APIs
• Good leadership and communication skills

Testing Areas Coverage Expected

Unit Testing

Component Testing

• Micro-Frontend UI Components
• BFF Entities
• Biz Components
• Amazon MSK (Kafka) Configuration
• Persistent Data (read/write) Components
• Integration Testing
• System Testing

Functional Requirements

• End to End (User) Scenarios
• Browser Compatibility
• Usability

Non-Functional Requirements

• Performance
• Scalability
• Availability
• Reliability

Software and tools requirement

• Junit - Java
• JEST - Javasript/React
• JIRA - Bug Tracking
• Selenium with TestNG- UI Automation
• Appium with testing mobile apps
• RestAssured - REST API testing
• Traffic Parrot - Service virtualization
• Wiremock - API mocking
• Pact - Contract Testing
• Testcontainers - Containerized PostgreSQL/ MySQL
• Version Control - GitLab

• IT hardware & software services
• Web / App Design & Development
• Digital Marketing & Social Media Services
• Branding & Marketing Services
• Business and Management Consulting
• HR & Recruitment Services
• Graphic Designing
• Interior & Architecture Services
• Content, Photography and Videography.

• Planning & Strategy- Plan and execute a sales strategy that will help the team to get quality business.
• Build Process- Prepare a sales plan and sales performance tracking system to keep track of the process from approaching to acquiring each prospective client.
• Marketing Material- Creates marketing literature and web-based features to promote products and time-sensitive sales
• Networking- Attends trade exhibitions and industry events to learn about cutting-edge products & services, and get new clients and vendors.
• Lead Generation- Generate qualified leads by proper utilization of calls, email, social media, and other means to get in touch with the relevant personnel in the client company
• Lead Management- Document all the meetings through different methods, such as CRM, MS Excel, Minutes of Meeting (Email), etc.

• Learning- Becomes fluent in all products and services offered by us through testing, demonstrations, and research
• Need analysis- Assesses clients’ needs and accordingly make recommendations and solutions.
• Proposals- Prepare presentations to address the client’s problems with relevant solutions in a consultative manner.
• Educate- Demonstrates our offerings to highlight its pros and cons, v/s various competing products or services.
• Deals- Negotiates sales, package discounts, and long-term contracts with clients
• Stay Updated- Gains familiarity with the different industries, and stays updated on trends and innovative products

• Consulting- Provides technical advice, and after-sales.
• Project Management- Coordinate with the internal & external teams to complete projects within the set deadline.
• Client Servicing- Maintain good relationships with clients by taking constant feedback on the systems and services
• Relationship Management- Maintain good relationships with the internal, as well as external stakeholders.

• YEARS OF RELEVANT EXPERIENCE- 3+ Years of proven experience in Sales/ Business Development.
• EDUCATION & CERTIFICATIONS- We prioritize skills over degrees but Bachelors/ Masters degree/ diploma/ certification in Sales & Marketing, Business Management, Computer Science or other relevant fields.
• SOFTWARE & APPLICATIONS- Tech-savvy with good knowledge of MS Office, CRM Systems, have knowledge and can adapt to other technologies very quickly.

• Excellent communication (verbal & written), interpersonal and consulting skills.
• Knowledge of relevant products and services.
• Motivated, have negotiation skills, attention to detail, and critical thinking under high-pressure
• Sound judgment to recognize prospects’ key pain areas, and understand clients’ requirements.
• Ability to meet targets and deadlines.
• Confident, pleasant personality, ambitious, self-motivated, organized with leadership and management skills.