Area Sales Manager

Job Description for Digital Marketing Executive

• Contribute to the development of an overall strategy for digital marketing.
• Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).
• Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.
• Creating engaging and relevant digital content for distribution across a variety of digital platforms.
• Campaign management for social media.
• Management of digital advertising campaigns.
• Campaign management for search engine optimization.
• Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.
• Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.
• To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.
• Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.

Requirements for Digital marketing executive

The following qualifications are required if you are applying for a digital marketing executive job position:

• An undergraduate or graduate degree in marketing or a related field is required.
• Experience, ideally within the industry, in digital marketing.
• Independently handling the content.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
• Optimization of landing pages and conversion funnels.
• Multivariate and A/B testing experience.
• The digital marketing executive job role needs an understanding of ad serving tools.
• Knowledge of how to set up and optimize PPC campaigns across all major search engines.
• Having a working understanding of HTML, CSS, as well as JavaScript.

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=

LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

What will your job look like?

• Develop product modules and enhancements as per functional specs
• Assist in preparing functional and technical design specifications
• Work with business analysts, QA, and IT departments as required

All you need is…

• Strong analytical abilities and problem-solving skills applying software engineering principles
• Ability to work in a collaborative team environment while also being able to execute work independently
• Ability to write modular, clean, efficient code
• Eagerness to learn and interest in new technologies
• Ability to work in a fast-paced, start-up environment
• Diligence in all aspects of work performed

Must Have

Technical Skills

• Backend languages/frameworks:
• J2EE (Java, JSP, Servlets)
• Spring Framework ecosystem and micro-services
• Tag Libraries
• UI layer programming:
• HTML
• DHTML
• JavaScript
• cascading style sheets (CSS)
• React/Angular
• Databases:
• SQL queries, indexing, views

Work Experience

• 3+ years of relevant software development experience
• Usage of SVN or similar SCM system
• Usage of Eclipse or similar IDE

Educational Experience

• Bachelor's degree in Computer Science or a related field

Introduction: 

Tyroo’s Vidtech.ai is one of the largest independent marketing automation clouds built for the video first world. We build software and platforms that allow our partners to derive maximum yields on their marketing spends on various video-first social platforms. We work on problems that involve building high availability, low latency solutions which require computing optimal decisions using various self-created modules as well as pre-available modules popular in the ML and Big Data world.

We are looking for a backend developer who has at least 1 year of professional experience in building systems on either Python or Node.js and is able to become an anchor/pillar for the team. The role will require you to architect and develop systems/features needed for our marketing automation products. Strong leadership and mentoring skills are also necessary so that the individual can train, educate and manage junior resources.

Key Requirements:

• Must be able to tackle complex business problems by breaking them down into sets of simpler problems and architect solutions for the same
• Must exhibit thought leadership and should be committed to mentoring and team building
• Must have excellent communication skills as the individual needs to collaborate with the Business and Product team
• Must be proactive towards changing software development landscape and keep upskilling
• Must be able to contribute in setting up best practices and effective design patterns in the complete development lifecycle.

Technical Requirements:

• Must have 3+ years of experience in developing scalable systems on Python/Node.js with a strong grasp of microservices and serverless architectural patterns
• Must have prior experience with databases like MySQL, Elasticsearch, MongoDB, Redis
• Must be exposed to cloud platforms like AWS or GCP and containerization using Dockers
• Must have worked with RESTful APIs and WebSockets
• Must have a deep understanding of HTTP, web browsers and token-based authentication/authorization (OAuth, JWT)
• Must be experienced on Version Control Tools (Git) and Package Managers (npm, yarn, pip)
• Must adhere to coding standards and have the habit of doing unit testing along with regular and rigorous code reviews
• Should know about microservices orchestration using Kubernetes, web servers like Nginx/Apache and queuing systems like Kafka/Kinesis

• Must have knowledge of Website testing and API testing
• Must have knowledge of Linux and SQL
• Should have hands on automation experience with Selenium and developed multiple frameworks
• Should have worked on Robot Framework and can develop automation framework from scratch
• Must have worked on cloud providers such as BrowserStack, SauceLabs, PCloudy, etc.
• Must have worked on running tests parallely on multiple browser instance
• Should knowledge of at least one interpreted programming language like Python OR Java
• Should have worked on CI/CD tool such as Jenkins, CircleCI, TravisCI, TeamCity