Email Marketing Executive

Location: Mohali ( work from office )

You can directly walk-in for Interview

Requirements:

• Actively seek out new Sales Opportunities. 
• Experience generating leads through Linkedin, Linkedin Sales Navigator and similar portals. 
• Building out and maintaining a strong pipeline of leads and potential new business.
• Conduct market research to identify selling possibilities. 
• Develop and manage efficient networks for Business Development. 
• Maintain knowledge of all product and service offerings of the company. 
• Write new business proposals. 
• Keep prospective client database/CRM updated. 

Highlights:

• Working 5 days a week.
• Group Health Insurance for our employees.
• Work with a team of 300+ excellent engineers.
• Extra Compensation for Night Shifts.
• Additional pay  for an extra day spent in the office.
• Lunch buffets for all our employees.
• Fantastic Friday meals to dine in for employees.
• Yearly and quarterly awards with CASH amount, Birthday celebrations , Dinner coupons etc.
• Team Dinners on Project Completion.
• Festival celebration, Month End celebration .

Open for both Day and Night shifts



Presales , Lead generation,outbound calling, Product marketing, Business Analyst, Business Development Executive, Business development, BDE, Bidding, Upwork

Overview

The Business Development Executive is responsible for identifying and developing new business opportunities, maintaining relationships with potential and existing clients, and driving the sales process from lead generation to closing. This role involves a mix of direct customer interaction, strategic planning, and collaboration with senior sales staff to achieve company growth targets.

Key Responsibilities

Lead Generation & Outreach

·      Contact and develop relationships with potential customers through email marketing, cold calling, and LinkedIn outreach.

·      Execute email campaigns targeting prospects to generate leads and create business opportunities.

·      Mine data and extract information of C-level executives from various online sources and tools.

Sales Process Management

·      Follow up on leads and respond to sales inquiries from existing and potential customers as per guidelines.

·      Assist senior staff in generating and following up on leads.

·      Convince clients, schedule appointments, and manage the sales pipeline.

·      Track sales efforts and monitor results to ensure alignment with targets.

Customer Relationship Management

·      Liaise between customers and the company to provide up-to-date status on service, pricing, and new product releases.

·      Collect customer feedback and conduct market research to inform business strategy and product development.

·      Maintain CRM systems to manage lead generation, track interactions, and store customer information.

Market & Competitor Analysis

·      Stay informed about the latest products, market trends, and competitors to provide insights for business strategy.

·      Increase business opportunities through various routes to market.

Required Skills & Qualifications

·      Strong communication and interpersonal skills.

·      Proficient in email marketing, cold calling, and LinkedIn outreach.

·      Experience in data mining and CRM systems.

·      Ability to prepare detailed reports and commercial proposals.

·      Strong analytical and organizational skills.

·      Ability to work independently and as part of a team.

·      Understanding of market research and customer feedback processes.

Performance Metrics

·      Number of new leads generated.

·      Conversion rate of leads to appointments and sales.

·      Quality and timeliness of proposals and reports.

·      Customer satisfaction and feedback.

·      Sales targets and revenue growth.

What is expected from you:

● Strong Corporate Training selling skills including excellent relationship-building, networking, and time-management skills

● Excellent in Business communications and email etiquette

● Exposure to LinkedIn and other portals

● Ability to generate B2B leads

● Experience in Lead Research and Prospecting

● Experience in cold calling, email campaigns, and using social media to generate leads.

● Data Maintenance and organization skills

● MBA qualification or Experience in Business development is preferred ● Any exposure to IT Training & Talent Acquisition will be an added advantage

● Previous sales experience in a B2B environment.

What will you be doing?

● Conduct Market Research on the company and understand the need of the training needs

● Acquire new clients through networking, direct contact, or marketing campaigns

● Sending 40 to 50 emails customizing to each client

● Good at researching the email id, and contact number of the concerned person

● Close sales and achieve quarterly quotas.

● Build and nurture client relationships via various channels

● Coordinating with multiple internal stakeholders on daily basis

● Develop and implement marketing plans designed to maintain and increase existing business and capture new opportunities

Purpose

We are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

Performance Marketer

About the role

● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.

● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.

● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.

● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.

● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.

● As the senior member of the Marketing and Growth team, you'll be expected to set up

repeatable processes and help us scale the function as we grow.

● Problem solves some of the best consumer marketing problems on a global scale

What are we looking for?

● 5+ years working in the marketing or growth function, preferably in a startup.

● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.

● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.

● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)

● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.

● You possess deep customer empathy and love getting your hands dirty with data

● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Responsibilities and Duties

1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics, and other website analytics software

• Maintaining and updating databases in Excel, Mailchimp and other platforms 
• Executing marketing campaigns on Mailchimp and other email marketing platforms
• Montoring calendars and booking in meetings and calls for the management team 
• Competitor research, analysis and reporting
• Liaising and co-ordinating with suppliers including design agencies, hotels, publications and others
• Ad hoc support to team including assisting with events and promotional activity