Email Marketing Executive

We are looking for a creative and performance-driven Digital Marketing Executive with 1–2 years of experience to boost our online presence and generate quality leads in the interior design space. The ideal candidate should have a strong grasp of digital platforms and a passion for aesthetics, design, and branding.

Key Responsibilities:

• Plan, implement, and monitor digital marketing campaigns across Google Ads, Facebook, Instagram, and YouTube.
• Handle social media content creation, scheduling, and engagement to build community and brand presence.
• Improve website visibility through on-page and off-page SEO techniques.
• Work on lead generation campaigns with measurable ROI.
• Coordinate with the design/content team for blog posts, creatives, and videos.
• Create and manage email marketing campaigns for client follow-ups and promotional activities.
• Analyze performance metrics using tools like Google Analytics and Meta Business Suite, and optimize accordingly.
• Keep up with the latest digital trends and competitor strategies, especially in the home/interior sector.

Required Skills:

• 2–3 years of hands-on digital marketing experience.
• Proficiency with Facebook Ads Manager, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms.
• Experience in creating content calendars and managing brand accounts on Instagram and Facebook.
• Basic graphic design skills (Canva, Photoshop) and video editing are a plus.
• Excellent written and verbal communication.
• Ability to work independently and meet deadlines.

Company Profile: 

Machwan Communication & Research is INDIA'S LEADING business intelligence, data management & data analytics company, Headquartered in New Delhi and branch office at Noida . Established in the year 2005 and have been on an epic ride ever since. Machwan helps businesses to effectively drive their marketing and sales campaigns by fueling their campaigns with data-driven insights & actions, resulting in increased ROI and time-bound results.We transform DATA into actionable insights & essential intelligence which is required at every step of the business decisions.

Website: https://www.machwan.com

 REQUIREMENT:

Fresher’s and 1 year working experience. Client / customer coordination experience is required if experienced.

Fluency in English and writing skill of corporate communications is a must 

Tele-calling experience in a BPO / KPO is preferable 

JOB DISCRIPTION:

• Discovery of customers to generate database opportunities using secondary research as per client needs.

• Making cold calls, intermediate calls, follow up.

• Manage, nurture and convert leads into MQL/SQL.

• Identify strong potential prospects using creative skills.

• Advocating client’s products

• Work smoothly with good communication and higher conversion of leads and build happy environment in office.

• Provide accurate and timely information as required to managers and senior management.

• Influencing & pursuing the customer 

• Building a list of prospect and creating business opportunity for the client

• Finally aligning the customer with the client

• Sometimes inviting customers to participate in the events sponsored by the client   

• Out reaching accounts using emails and other channels.

• Adhere to company policies, procedures, culture, and business values.

• Passionate and learn to research about the lead/marketing industry.

Responsibilities:

• Counsel potential Students over a call to inform them about a product and help them in making better career decisions.
• Answer questions about our products or the company.
• Sale as per requirement from the students.
• Direct prospects to the field sales team when needed.
• Maintain Sales reports and update the CRM from time to time.
• Take and process orders in an accurate manner.
• Go the extra mile to meet sales quota and facilitate future sales.
• Keep records of calls and sales and note useful information.

Requirements:

• 6 months to 2 years of work experience in sales/business development/voice process.
• Excellent interpersonal and communication skills.
• Strong negotiation skills with a proven ability to seek, create, negotiate, and close a deal.
• Solution-oriented with effective problem-solving skills.
• Customer-Centric Approach.
• Positive attitude and Willingness to learn and excel.

• Monitoring the market & competitor activities & providing relevant reports.
• Maintain a database of potential business partner's contact numbers and emails.
• Brainstorm new and creative growth strategies.
• Come up with new marketing Ideas.
• Market product to target customers.