Decoding Youth Talent

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies scout, hire and develop youth talent through technology

Decoding Youth Talent is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Are you a person who is extremely passionate about sports and looking to make a difference in the industry? If yes, there was not a better time than now! We are looking for a Full Mean Stack Developer with experience in building highly technical products that will help us bring change the way how sports stakeholders interact and communicate in India and across the globe. If you are passionate about the challenges of big scale, this is your chance to make history!

Responsibilities:

• As a full-stack MEAN developer (Angular), you will code back-end services in Java/Node JS and front-end in HTML, CSS3 and JavaScript.
• Strong system design skills backed with analytical and problem-solving ability with deep understanding of distributed systems and microservice architecture.
• Implementing algorithms and use of advanced data structures.
• Exposure to working in an agile development environment.
• Strong analytical and problem-solving skills - Knowledge of SVN/Git repository.
• Provide technical direction to the development teams including hands-on development of POCs where appropriate.
• Deploy realized solutions to appropriate environments using CI/CD process. Supports clients through testing Consumer Web Development Experience for High-Traffic, Public Facing web applications.
• Participate in agile software prototyping, development, maintenance, support, and code reviews of IoT Products.
• Implement modern and responsive UI for the web and a variety of devices.
• Unit, End-to-End, and performance testing software under load to ensure reliability and scalability.
• Ownership of Bug Fixes across environments for the assigned module/application.
• Collaborate on the design with internal & external project team members.
• Use JIRA effectively with daily updates to the work log and status of the issues.

Requirements:

• 5+ years or hands-on experience as a Full-stack Developer in web and Mobile application Product Engineering.
• Hands-on experience in creating Rest APIs using NodeJS. Perform 3rd party API integration with NodeJS.
• Hands on experience in HTML5 CSS3 JS libraries like Bootstrap, JQuery, and Angular Material.
• Experience in MongoDB and MySQL design, development, deployment, scaling and optimization.
• Experience working with the AWS stack (Lambda, S3 EC2 setup).
• Hands-on experience in writing queries and optimizing them for large data sets in MongoDB and MySQL.
• Good Communication and client-facing experience. Practice and enforce Agile and Scrum development methodologies.
• Hands-on experience working with Web frameworks, RESTful APIs and relational and/or NoSQL databases.
• Experience in implementing logging to identify performance issues and building monitoring and alerting on the API using Splunk/Grafana/Prometheus/New Relic.

Good to have

• Worked from scratch in the Tech Architect, frontend, coding, and tech product development with at least 6 -50 Mobile apps (multifunction app).
• Experienced in server-side languages such as Java and PHP.