What we're looking for
CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
- Develop high-performing funnel and funnel management
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
- Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
- Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
- Help create a fun, high-energy work environment
- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
- 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
- Strong quantitative mindset & data driven approach to marketing
- Handled large scale monthly digital marketing budgets
- Understanding of the web3 marketing & DeFi ecosystem
- Passionate, Self-driven and ability to thrive in a startup environment
- Excellent communications & presentation skills
- Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io
Benefits
- Competitive Salary
- An opportunity to take up the Marketing Leadership role in a fast-growing company
- Practically unlimited professional and career growth opportunities
About Coinfantasy
Similar jobs
1. Develop product positioning and messaging that differentiates your products in the market
2. Be both an internal inspirational leader and a powerful external voice / ambassador for us
3. Have experience in using tools like white papers and thought pieces to build the brand image
4. Be able to optimize the balance between digital and physical marketing strategies & tactics
5. Communicate the value proposition of the products to the sales team and develop the sales tools
that support the selling process of your products
6. Develop and take-to-market compelling value propositions that reflect the buying needs of our
target segments and persona in a timely and compelling way.
7. Demand generation develop the strategy and manage the marketing programs that drive demand
for your products
8. To build a world class team and manage existing team of marketing managers, content marketers
Additional Requirements:
6+ years of software(Saas) product marketing experience with at least 3 years experience in a online digital marketing
Masters in business or marketing
Very strong written communication skills
Excellent people and management skills to interact with colleagues and cross functional
teams, and third parties.
1. A nimbleness that reflects the culture of a dynamic and high growth young company.
2. A data driven approach to problem solving and critical thinking
3. Inspirational with a bias for action
4. Driven by a buyer’s perspective
5. Constant ownership and effective accountability.
6. Able to quickly establish trust across all contributing departments
7. Demonstrably innovative and excited by ideas.
8. Articulate, structured and influential.
What is in it for you:
Opportunity to learn, grow and be a role model for young team members
One of the best ESOP programs
Group health insurance and other financial benefits
Meritocratic culture with the promise of rapid career progression.
Experience of a growing company with a focus on the personal growth of all team members
Opportunity to work with the Founding Team.
Job description: Digital Marketing
Exp: FRESHER
Work Location: Madurai-onsite
Job Description:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Job Responsibilities...
- Training students in Digital Marketing.
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
- Learn quickly and knows what it takes to achieve results and getting it done.
- Love putting brains behind decoding how the search engine works
- Loves building strategy and executing it
- Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
- Know how to utilize team to achieve much better results
- Know when to seek help and when to figure out on your own