AVP DIGITAL MARKETING (Blockchain/Web3/Crypto)
at Coinfantasy
7 - 15 yrs
₹20L - ₹30L / yr
Chennai
Skills
Digital Marketing
Email Marketing
Content Marketing
What we're looking for
CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
- Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
- Develop high-performing funnel and funnel management
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
- Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
- Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
- Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
- Help create a fun, high-energy work environment
- Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies
What we expect
- 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
- Strong quantitative mindset & data driven approach to marketing
- Handled large scale monthly digital marketing budgets
- Understanding of the web3 marketing & DeFi ecosystem
- Passionate, Self-driven and ability to thrive in a startup environment
- Excellent communications & presentation skills
- Open to working on-site from our Chennai office (We want to work alongside you!)
About Us
CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.
It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses.
Website: https://www.coinfantasy.io
Benefits
- Competitive Salary
- An opportunity to take up the Marketing Leadership role in a fast-growing company
- Practically unlimited professional and career growth opportunities
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About Coinfantasy
Founded :
2021
Type
Size
Stage :
Raised funding
About
N/A
Company social profiles
N/A
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Subodh Popalwar
Software Engineer, MemorresFor 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Companies hiring on Cutshort