About Us:
YMGrad is a leading study-abroad consultancy dedicated to helping students achieve their dreams of pursuing higher education overseas. We provide comprehensive services, including application support, university shortlisting, and expert guidance throughout the admissions process.
This is an On-Site role with office hours from 9 AM to 6 PM, Monday through Saturday.
Job Summary:
We are seeking a dynamic and results-driven Social Media Marketer with expertise in email marketing, video editing, and search engine optimization (SEO) to join our team. This position is ideal for a creative professional who can strategize, execute, and optimize multi-channel campaigns to drive engagement, brand awareness, and conversions.
Key Responsibilities:
- Social Media Marketing:
- Develop, implement, and manage innovative social media strategies across various platforms, including Facebook, Instagram, LinkedIn, and others.
- Create engaging content, including posts, stories, and reels, tailored to each platform.
- Monitor social media trends and competitor activity to remain competitive in the industry.
- Email Marketing:
- Design and execute email marketing campaigns to engage and nurture leads.
- Video Editing:
- Produce and edit high-quality videos for social media, ads, and other marketing channels.
- Add graphics, animations, and subtitles to enhance the appeal of videos.
- Ensure video content aligns with the brand’s voice and objectives.
- Search Engine Optimization (SEO):
- Optimize your website content for search engines to boost organic traffic and improve rankings.
- Conduct keyword research and implement SEO best practices in all digital content.
- Collaborate with the web development team to improve site structure and page performance.
- Analytics and Reporting:
- Track the performance of campaigns across social media, email, and search engines.
- Prepare detailed reports and use insights to refine strategies.
- Set measurable goals and key performance indicators (KPIs) for all campaigns.
Requirements:
- Proven experience in social media marketing and content creation.
- Hands-on experience with video editing tools (Adobe Premiere, Canva, Capcut).
- Proficient in email marketing platforms like Mailer Lite.
- Strong understanding of SEO techniques and tools.
- Creativity, attention to detail, and the ability to multitask in a fast-paced environment.
Shubham Vishwakarma
Full Stack Developer - Averlon
About YMGrad
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