Zentrix Technologies

Job Title: Digital Marketing Specialist (SEO + PPC).

Experience: 3–4 Years

Location: Noida (On-site) / Dehradun- WFH

Employment Type: Full-Time - 5days.

About the Role:

We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.

Key Responsibilities:

SEO & Organic Growth

• Perform keyword research, competitor analysis, and search intent mapping

• Execute on-page, off-page, technical SEO, and local SEO strategies

• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)

• Conduct SEO audits, backlink strategies, and content optimisation

• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.

Paid Ads / PPC (Performance Marketing)

• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)

• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms

• Monitor KPIs like CTR, conversions, CPA, and ROI

• Conduct A/B testing, audience targeting, and budget optimisation

• Generate campaign performance reports and insights

Requirements:

• 3–4 years of experience in SEO and Paid Advertising

• Strong understanding of on-page, off-page, and technical SEO

• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies

• Familiarity with AEO, AIO, GEO and AI-driven search optimisation

• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models

• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog

• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)

• Strong analytical and data-driven mindset

Preferred Qualifications:

• Experience working with international markets (UK, US, AU)

• Knowledge of CRO (Conversion Rate Optimisation)

• Experience in content marketing and landing page optimisation

Key Skills:

SEO Strategy & Technical SEO

Performance Marketing (PPC)

Google Ads & Paid Social Advertising

AEO, AIO & GEO Optimisation

Data Analysis & Campaign Reporting

Content & Conversion Optimisation

Why Join Us

• Opportunity to work with global clients (UK/US/AU markets)

• Exposure to AI-driven SEO and performance marketing strategies

• 5-day working environment with a collaborative team culture

• Continuous learning and career growth opportunities

Job Title: Paid Ads expert.

Experience: 3+ Years

Work Type: Full-Time (5 Days Working).

Location: Noida(On site) / UK(WFH).

About the Role:

We are looking for a results-driven Paid Ads Expert with 3–4 years of hands-on experience in managing and optimising paid campaigns across Google and social media platforms. The ideal candidate should have a strong analytical mindset and a proven track record of driving ROI through performance marketing.

Key Responsibilities:

Plan, create and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max etc) and social media platforms (Meta, LinkedIn, etc.)

Optimise campaigns to achieve KPIs such as leads, conversions, CTR and ROI.

Conduct keyword research, audience targeting and competitor analysis.

Monitor daily campaign performance and implement data-driven improvements.

Manage budgets effectively to maximise campaign performance.

Create compelling ad copies, creatives and landing page recommendations.

Perform A/B testing on ads, audiences and bidding strategies.

Generate detailed performance reports and insights for stakeholders.

Stay updated with latest trends, tools and platform updates in paid media.

Required Skills & Qualifications:

3+ years of experience in Google Ads and Paid Social Advertising.

Strong knowledge of campaign structures, bidding strategies and optimisation techniques.

Experience with platforms like Meta Ads Manager, LinkedIn Ads, and Google Analytics.

Understanding of conversion tracking, GA4, Tag Manager and attribution models.

Ability to analyse data and translate insights into actionable strategies.

Strong communication and reporting skills.

Basic understanding of landing page optimisation and CRO.

Good to Have:

Experience with remarketing and funnel-based campaigns.

Knowledge of A/B testing tools and heatmaps Experience handling international clients (AU, US, UK markets).

Why Join Us?

5-day working environment with a healthy work-life balance.

Opportunity to work on diverse and high-impact campaigns.

Growth-focused and collaborative team culture Continuous learning and upskilling opportunities.

Job Title: SEO Specialist.

Experience: 3–4 Years.

Location: Dehradun,Work from Home.

Employment Type: Full-Time.

About the Role:

We are looking for a results-driven Digital Marketing Expert (SEO-focused) with 3–4 years of experience to drive organic growth and improve online visibility. The ideal candidate should have strong expertise in SEO, along with working knowledge of AIO (AI Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) and Local SEO. Experience in paid marketing (Google Ads, Meta Ads) will be a strong advantage. 

Key Responsibilities:

SEO (Search Engine Optimisation) Perform keyword research, competitor analysis, and search intent mapping.

Execute on-page, off-page, and technical SEO strategies.

Optimise website structure, internal linking, and content for rankings.

Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.

Conduct regular SEO audits and implement recommendations.

Manage link-building and outreach campaigns AEO (Answer Engine Optimisation).

Optimise content for featured snippets, voice search, and zero-click searches.

Structure content using FAQs, schema markup, and conversational formats.

Improve visibility on platforms like Google SGE, voice assistants, and AI-driven search AIO (AI Optimisation).

Leverage AI tools (e.g., ChatGPT, Jasper, Surfer SEO) for content and strategy.

Optimise content for AI-driven search experiences Use AI insights to enhance keyword clustering, content gaps, and automation GEO (Generative Engine Optimisation).

Optimise content to appear in AI-generated search results (SGE, Bing Copilot, etc.)

Structure content for semantic relevance and entity-based optimisation.

Ensure brand visibility across generative AI platforms (Bonus) Paid Marketing.

Plan and manage Google Ads / Meta Ads campaigns Optimise campaigns for conversions and ROI Align paid strategies with organic growth efforts.

Requirements:

3–4 years of hands-on experience in SEO and digital marketing.

Strong understanding of on-page, off-page, and technical SEO.

Familiarity with AIO, AEO, and GEO concepts and implementation.

Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)

Basic understanding of HTML, CSS, and website CMS (WordPress, Shopify, etc.)

Analytical mindset with experience in data-driven decision-making. Excellent communication and content optimisation skills.

Preferred Qualifications:

(Good to Have) Experience in Google Ads / Paid Media campaigns. Knowledge of conversion rate optimisation (CRO).

Experience working with international clients (AU, US, UK markets). Understanding of content marketing and blogging strategies.

Key Skills:

SEO Strategy & Execution.

Technical SEO.

AI-driven Marketing (AIO).

Answer Engine Optimisation (AEO).

Generative Engine Optimisation (GEO).

Data Analysis & Reporting.

Content Optimisation.

Why Join Us:

Opportunity to work on global projects (AU/US/UK markets).

Exposure to cutting-edge AI-driven SEO strategies.

Collaborative and growth-focused environment.

Career advancement opportunities.