Lead Generation

Lead Generation Specialist (IT Sales)

Experience: 2+ Years

Location: Bhopal and Bangalore

Employment Type: Full-Time

About the Role

We are looking for a Lead Generation Specialist – IT Sales with 2+ years of experience to generate qualified leads and manage the end-to-end IT sales process, from prospecting and lead generation to conversion and client relationship management.

Key Responsibilities

• Generate qualified leads through LinkedIn, cold calling, email campaigns, online research, and other B2B channels.
• Identify and target potential clients for websites, mobile applications, software solutions, digital marketing, and other IT services.
• Conduct prospect research and maintain an updated database of potential clients.
• Make outbound calls, send emails, and connect with decision-makers to understand business requirements.
• Handle the complete sales cycle including lead generation, qualification, requirement gathering, proposal, negotiation, follow-ups, and closure.
• Prepare and deliver company/service presentations, quotations, and proposals to prospective clients.
• Build and maintain strong relationships with existing and potential clients.
• Follow up consistently with prospects and maintain accurate updates in CRM/sales trackers.
• Achieve monthly lead generation, sales, and revenue targets.
• Coordinate with the technical/project team to understand client requirements and ensure smooth handover after closure.
• Track market trends, competitors, and new business opportunities to improve sales strategies.

Required Skills

• 2+ years of experience in Lead Generation / B2B IT Sales / Business Development.
• Strong knowledge of IT products and services such as websites, mobile apps, software, SaaS, and digital solutions.
• Excellent communication, presentation, negotiation, and convincing skills.
• Hands-on experience with LinkedIn, email marketing, cold calling, and online lead generation tools.
• Ability to identify decision-makers and generate qualified B2B leads.
• Strong follow-up and client relationship management skills.
• Target-oriented with the ability to work independently and achieve sales goals.
• Good understanding of the complete IT sales lifecycle.

Preferred Candidate

• Experience working with domestic and international B2B clients will be an advantage.
• Experience in selling IT services/products to startups, SMEs, and enterprises is preferred.
• Candidates with a proven record of achieving sales targets will be preferred.

Key Performance Areas

Lead Generation → Lead Qualification → Client Communication → Requirement Gathering → Proposal → Follow-up → Negotiation → Closure → Client Relationship

Job Title: Email Marketing & B2B Lead Generation Executive

Company: ACG Infotech Limited

Location: Noida (Work from Office)

Experience: 1-4 Years Preferred

Salary: ₹15,000–₹30,000 per month

Employment Type: Full-Time

Job Description:

We are looking for an Email Marketing & B2B Lead Generation Executive to generate business leads for our enterprise software products, including Mx-ERP and ElectraHIS.

Key Responsibilities:

• Generate B2B leads through email marketing, LinkedIn and online research.
• Build databases of prospective companies and decision-makers.
• Create email campaigns, follow-ups and product introductions.
• Track responses, qualified leads and campaign performance.
• Coordinate with the sales team and submit regular reports.

Requirements:

• Knowledge of B2B lead generation and email marketing.
• Good written English and communication skills.
• Working knowledge of Excel, LinkedIn and CRM tools.
• IT/ERP/software marketing experience is an advantage.

Interested candidates can apply with their updated CV.

About CloudKeeper:

CloudKeeper is a cloud cost optimization partner that combines the power of group buying & commitments management, expert cloud consulting & support, and an enhanced visibility & analytics platform to reduce cloud costs & help businesses maximize the value from AWS, Microsoft Azure, & Google Cloud. A certified AWS Premier Partner, Azure Technology Consulting Partner, Google Cloud Partner, and FinOps Foundation Premier Member, CloudKeeper has helped 350+ global companies save an average of 20% on their cloud bi ls, modernize their cloud set-up and maximize value — al while maintaining flexibility and avoiding any long-term commitments or cost. CloudKeeper has spun off from TO THE NEW, a digital technology service company with 2500+ employees and an 8-time GPTW winner.

To know more about CloudKeeper,

please visit - https://www.cloudkeeper.com/ To know more about TO THE NEW, please visit - https://www.tothenew.com/

Responsibilities:

● Generate qualified leads for various services of CloudKeeper with a target geography outside India.

● Develop relationships with new customers and nurture existing ones. ● Use Outbound Lead Generation tools such as calls and email Marketing to hunt for new business.

● Demonstrate an understanding of customers’ critical business issues and propose CloudKeeper’s solutions that help clients meet their business objectives.

Must Have:

● Must be willing to work in rotational shifts.

● Good verbal and written communication skills

● A hunter by nature who loves to look for new opportunities

● Enthusiastic, positive, and energetic

In addition to the compensation, the following benefits are provided by the company as per the prevailing policy:

● Gratuity

● Medical insurance

● Accidental insurance. Work Model: Work from Office (all 5 days). Location: Noida Sector 144 

**About the job**

**Company Description:**

Gunpowder Innovations is a technology-first company building high-performance applications in fintech and health tech. Our engineering team is passionate about solving complex problems at scale, delivering seamless user experiences through cutting-edge mobile and web technologies. AllerWell, one of our flagship products, uses AI and advanced tech to revolutionize allergy management, helping users make safer food choices.

**Key Responsibilities:**

Research and identify potential leads through multiple channels (LinkedIn, email, web, etc.)

Initiate outbound calls, emails, and messages to engage prospects

Qualify leads based on interest, budget, timeline, and fit

Schedule meetings or demos for the sales team with qualified prospects

Maintain accurate and updated records in the CRM system

Collaborate with marketing to follow up on inbound leads and campaigns

Provide feedback on lead quality and messaging effectiveness

Consistently achieve or exceed monthly and quarterly lead targets

**Requirements:**

3 years of experience in B2B sales and lead generation (preferably SaaS or tech sector)

Strong communication and interpersonal skills, both written and verbal

Comfortable making cold calls and handling objections

Ability to research and personalize outreach effectively

Familiarity with CRM tools (like HubSpot, Pipedrive, or Salesforce)

Self-motivated, organized, and target-driven

Experience selling or prospecting in Tech consultancy

Knowledge of sales engagement tools (Apollo, Outreach, Lemlist, etc.)

Prior experience working with international clients

About Us

Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building fast and building well.

Job Description

Location: Bengaluru | Type: Full-time 

Compensation: Up to 12 L

The Role

We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.

This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.

Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.

What You'll Own

• Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
• Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
• ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
• Personalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.
• Analytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.
• Deliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.
• Automation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.
• Team: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.

What We're Looking For

• 2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.
• A track record of managing large-scale email programs (100K+ contacts).
• Strong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.
• Strong copywriting skills; you can write email content that's concise and actually persuasive.
• Solid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).
• A data-driven approach, with real experience using tools like Google Analytics or Looker.
• Comfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.

Good to Have

• Experience in HR-tech, insurtech, payroll, or workforce management.
• Exposure to Account-Based Marketing (ABM) email strategies.
• Familiarity with CDPs (Customer Data Platforms) and advanced personalization tools.
• Prior experience managing or mentoring a small marketing team.

Why This Role

• Own a high-impact function with a direct line to pipeline and revenue.
• Work with modern AI and automation tools as a core part of how you operate, not an afterthought.
• Build the demand engine for one of India's fastest-growing insurance brokerages.
• Be part of a performance-driven culture where growth is based on impact and results.
• Direct visibility with leadership on a function that shapes the company's growth trajectory.
• 
  

How We'll Measure Success (First 6-12 Months)

• Pipeline and MQL/SQL growth from your campaigns.
• Email and ABM campaign performance (open, reply, and conversion rates).
• Share of your workflow that's automated versus manual.
• Cost per lead / cost per opportunity trending down over time.
• Improvement in list health and deliverability metrics.

Sales Executive:

Job Description

We are looking for a motivated and communicative Sales Executive to promote and sell our digital marketing services (SEO, Social Media Marketing, Performance Marketing, Website Development, and Branding) to B2B clients. You will generate leads, connect with prospects, pitch our solutions, and convert them into long-term clients. This role suits freshers and early-career professionals who are confident in communication and motivated by targets.

Key Responsibilities:

• Identify and research potential B2B clients and new sales opportunities for our digital marketing services.
• Generate leads through LinkedIn, cold calling, email outreach, and networking.
• Connect with prospects via calls, emails, and meetings to understand their business needs.
• Present and pitch suitable digital marketing solutions to potential clients.
• Prepare and share quotations, proposals, and service presentations.
• Follow up with leads and negotiate to convert them into clients.
• Coordinate with the marketing and technical teams for smooth client onboarding.
• Build and maintain good relationships with clients to encourage repeat business.
• Maintain lead, follow-up, and conversion records in the CRM or tracking sheets.
• Achieve monthly sales targets, revenue goals, and KPIs.

Requirements & Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (preferred).
• 0 to 2 years of experience in sales, inside sales, or business development (freshers with strong communication skills may apply).
• Strong verbal and written communication skills.
• Good negotiation, persuasion, and presentation skills.
• Basic knowledge of digital marketing (SEO, PPC, Social Media Marketing, Google Ads, etc.).
• Ability to handle lead generation, client handling, and sales conversion.
• Familiarity with CRM tools or LinkedIn Sales Navigator is a plus.
• Ability to work in a target-driven environment and meet deadlines.

Business Development Associate

Job Description:

We are looking for a motivated Business Development Associate to generate leads and pitch our digital marketing services (SEO, SMM, Performance Marketing, Website Development, and Branding) to B2B clients. Freshers and early-career professionals are welcome.

Key Responsibilities:

• Research and identify potential B2B clients.
• Generate leads through LinkedIn, cold calling, email outreach, and networking.
• Pitch digital marketing solutions and share quotations and proposals.
• Coordinate with marketing and technical teams for smooth client onboarding.
• Maintain lead and follow-up records in the CRM or tracking sheets.
• Achieve monthly sales targets and KPIs.

Requirements & Qualifications:

• Bachelor's degree in Business, Marketing, or a related field (preferred).
• 1 to 3 years of experience in sales or business development.
• Strong communication, negotiation, and presentation skills.
• Basic knowledge of digital marketing (SEO, PPC, SMM, Google Ads).
• Ability to work in a target-driven environment.

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves 300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks, credit unions, and financial services firms. You'll use Navtech's marketing collateral across email, LinkedIn, paid media, and events to generate qualified sales meetings and measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example community and regional banks of roughly $1B–$20B in assets, credit unions, and specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital Officer, Head of Retail Banking, and Head of Risk.
• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold up for a banking audience. Manage domain health, deliverability, and CAN-SPAM compliance.
• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach programs.
• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed at target accounts. Own budget, cost per lead, and cost per meeting.
• Events. Identify and plan participation in US banking events, such as ICBA Capital Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking association meetings. Run webinars and virtual roundtables. Handle pre-event outreach and post-event follow-up.
• Collateral use. Turn existing case studies, product pages, and decks into campaign assets like one-pagers, email copy, ad creative briefs, and landing pages, working with the designer, content writer, and web developer.
• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify inbound and campaign responses, and book meetings for the banking sales team.
• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning

Job Title: Sales Executive – International Outbound Sales

Location: Hybrid

Experience: 2–3 Years

Regions Covered: USA, Europe, APAC

Job Description:

We are looking for a confident, target-driven sales professional who thrives on building connections across global markets. If you're someone who loves picking up the phone, crafting sharp outreach messages, and turning cold prospects into warm conversations — this role is for you.

Key Responsibilities:

 • Make outbound calls to prospects across USA, Europe & APAC, confidently representing the company on every call

 • Identify and reach decision-makers — CEOs, CTOs, Founders & Business Heads

 • Generate qualified leads through cold calling, email outreach & LinkedIn prospecting

 • Run targeted LinkedIn and cold email outreach campaigns

 • Schedule discovery/demo meetings for the Sales & BD team

 • Handle follow-ups, reminders, and first-level objection handling

 • Maintain accurate CRM records and pipeline updates

 • Support post-meeting follow-ups and proposal discussions

Required Skills & Experience:

 • 2–3 years of experience in outbound sales, inside sales, or lead generation

 • Prior experience with international clients (USA, UK, Europe, or APAC)

 • Excellent spoken and written English

 • Hands-on experience with cold calling, email outreach & LinkedIn prospecting

 • Working knowledge of CRM tools such as HubSpot, Zoho, etc.

 • Strong research skills, follow-up discipline, and a target-driven mindset

Preferred / Bonus Skills:

 • Experience in IT services, SaaS, software, or digital services sales

 • Familiarity with LinkedIn Sales Navigator, Apollo, Lusha, Lemlist, etc.

 • Understanding of B2B sales funnels and lead qualification

Education:

Bachelor's degree in Business, Marketing, Commerce, Computer Applications, or a related field

Role: Sales Executive

Industry Type: IT Services & Consulting

Employment Type: Full Time, Permanent

Department: Sales & Business Development

Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)

2

Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)

3

Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets

4

Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager

5

Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting

6

Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search

7

Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup

8

Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment

9

Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)

10

Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience

11

Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field

12

Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms

13

Mandatory (Note) - This is an IC role as of now