HelixSense Technologies Pvt Ltd
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Job Description for Digital Marketing Executive
- Contribute to the development of an overall strategy for digital marketing.
- Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).
- Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.
- Creating engaging and relevant digital content for distribution across a variety of digital platforms.
- Campaign management for social media.
- Management of digital advertising campaigns.
- Campaign management for search engine optimization.
- Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.
- Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.
- To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.
- Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.
Requirements for Digital marketing executive
The following qualifications are required if you are applying for a digital marketing executive job position:
- An undergraduate or graduate degree in marketing or a related field is required.
- Experience, ideally within the industry, in digital marketing.
- Independently handling the content.
- Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
- Optimization of landing pages and conversion funnels.
- Multivariate and A/B testing experience.
- The digital marketing executive job role needs an understanding of ad serving tools.
- Knowledge of how to set up and optimize PPC campaigns across all major search engines.
- Having a working understanding of HTML, CSS, as well as JavaScript.
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Founded in 2011, Poshmark started with a simple yet powerful idea in Manish Chandra's garage. Along with co-founders Tracy Sun, Gautam Golwala, and Chetan Pungaliya, Chandra envisioned a platform that would revolutionize how people buy and sell fashion. The inspiration came from seeing the potential of the iPhone 4 to create meaningful connections in the shopping experience.
What They Do
Poshmark is not just another e-commerce platform – it's a social marketplace that brings together shopping and community. Think of it as a place where social media meets shopping, allowing users to buy, sell, and discover fashion, home goods, and accessories. With over 80 million users , the platform has become a go-to destination for both casual sellers and entrepreneurial individuals looking to build their own digital boutiques.
Growth & Achievements
- Started as a fashion-only platform and successfully expanded into home goods and electronics
- Raised over $160 million in venture funding
- Achieved a successful IPO in January 2021
- Recently launched innovative features like AI-powered visual search and livestream shopping
- Built a vibrant community of millions of buyers and sellers across the country
Today, under CEO Manish Chandra's leadership, Poshmark continues to innovate in the social commerce space, blending technology with community to create a unique shopping experience. The platform's success story is a testament to how combining social connections with commerce can create a powerful marketplace that resonates with modern consumers.
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