Performance Marketing Manager

REVIEW CRITERIA:

MANDATORY:

• Strong Senior Brand Strategist Profile
• Must have 4+ years of pure brand strategy experience at branding/strategy agencies (not advertising/campaign-only roles)
• Must have hands-on experience with brand strategy frameworks for new brand creation and rebranding initiatives (brand persona, positioning, narrative, tone of voice, guidelines)
• Must have experience conducting and leading brand workshops, integrating research inputs (primary + secondary) into insights and brand positioning
• Must have B2C brand strategy experience (B2B exposure is highly preferred but optional)
• Must have strong writing and storytelling skills to translate brand positioning into compelling narratives, messaging, tone, and strategic decks.
• Must be able to manage end-to-end brand strategy projects, including research synthesis, workshop facilitation, positioning, framework creation, and collaboration with design teams for visual translation.
• Must have a portfolio or compilation of case studies showing rebranding projects, positioning frameworks, workshop involvement, research synthesis, and strategy-to-design translation
• Preferably a degree/master’s in Marketing, Brand Strategy, Design, or Communication from reputed institutes (e.g., MICA, NID, Srishti, or similar).
• Must come from Branding Studios, Brand strategy firms, Strategic design consultancies, branding agencies etc.

ROLES & RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS-

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS-

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analysing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

Job Title: WordPress Developer (Male Candidates Only)

Experience: 2+ Years

Location: [Your Office Location] – Work From Office

Shift Timing: 6 PM – 3 AM (Monday–Friday)

Salary: ₹18,000 – ₹25,000 (based on interview, experience & last salary)

Job Summary:

We are seeking a skilled WordPress Developer with 2+ years of hands-on experience in developing and customizing WordPress websites. The ideal candidate should be proficient in theme customization, plugin integration, WooCommerce, and Shopify. This is a full-time, night-shift role (WFO) that requires strong problem-solving skills and attention to detail.

Responsibilities:

• Develop, customize, and maintain WordPress websites.
• Work on theme customization and plugin integration.
• Build and manage e-commerce websites using WooCommerce and Shopify.
• Troubleshoot issues and ensure website functionality and performance.
• Collaborate with the design and development team for smooth project delivery.

Required Skills:

• WordPress Development
• Theme Customization
• Plugin Development & Integration
• WooCommerce
• Shopify
• Basic knowledge of front-end technologies (HTML, CSS, JavaScript) is a plus

Qualifications:

• Bachelor’s degree in Computer Science, IT, or a related field (preferred).
• Minimum 2 years of relevant experience in WordPress development.
• Strong problem-solving and debugging skills.

Roles and Responsibilities

Desired Candidate Profile

At Ocean Friends, we are looking to positively impact the lives of families dealing with chronic health conditions through technology. We are looking for self-driven, and motivated Software Engineers with intent and ability to work across a variety of technology problems, including, but not limited to Mobile app development, AI/ML, and User experience.

UI Architect: UI Architect role will be part of e-Commerce Team building Single Page Application on React-Redux & NodeJS. This role will lead the team in Analysis, Application Architecture, Design, Integration, Testing, and Implementation of business and technical information technology solutions in using software development life cycle methodology. Responsibilities:  Responsive UI / Front End Development using front technologies including ReactJS, Redux, AngularJS, JavaScript, JQuery, HTML5, CSS3 & Webpack  Developing Singe Page Application (SPA) on ReactJS, Redux & NodeJS  Deep knowledge of ReactJS practices and commonly used modules based on extensive work experience  Communicating with external web services or integrations  Cooperating with the back-end developer in the process of building the RESTful API/headless architecture  Must have experience in front end optimizations including performance bottlenecks debugging and tuning  Must have experience in using tools like web page test & chrome developer tools for synthetic testing  Deep understanding of how a web request works end – end  Ensuring high performance on mobile and web browser  Follow and contribute to Agile/SCRUM activities (e.g. daily stand-ups, retrospectives, iteration planning, estimating/reporting, acceptance criteria definition, etc.)  Train and mentor juniors / freshers on front end technologies  Design and conceptualize any new front-end development 

Qualification and Experience:  Minimum 9 years of experience in UI Development and last 2 years into ReactJS development using Redux  Hands on experience in Single Page Application (SPA) Development using latest JavaScript frameworks (React and similar)  Awareness on what’s new in the frontend technology world  Ability to multi-task  Experience in e-Commerce & Banking domain candidate preferred  Should have experience in Performance Monitoring tools  Bachelor's and Master's (preferred) in Computer Science with Strong communication skills  Behavioural Skills - Excellent Verbal/Written Communication skills in the English Language, Influence/Impact on decision making, Customer Orientation, Team Leading skills, Solution-oriented Leadership skills, Visionary mind-set Location: Mumbai / Bengaluru

For more information please visit the website - http://www.logixal.com

• Collaborate with both internal and external stakeholders to develop digital asset management strategy, integrating the DAL into all relevant business processes

• Master the organization’s digital asset management platform, managing user access, and providing support and training to help ensure accessibility and ease-of-use for both internal and external stakeholders

• Maximize discovery of digital assets by enhancing digital assets with metadata that follows established guidelines and is consistent with business objectives.

• Support lifecycle of image assets after creation, including ingesting, archiving and expiration within DAL and PIM System.

• Responsible for how internal/external stakeholders and qualified external collaborators can access, use, and interact with the company’s digital assets.

• Contribute to the development and implementation of workflows for DAL while documenting best practices and monitor implementation.

• Generate asset reports and conduct audits to maintain and ensure accurate digital asset procedures and policies in both PIM and DAL

• Excellent interpersonal, communication, and team-facilitation skills Strong analytical and problem-solving skills.

• Previous experience with product attribute data, Previous experience with data mapping and data validation.

• Previous experience with digital asset management, Knowledge or and ability to perform data gathering, analysis and process flow design

• Knowledge of SAP a plus, Basic project management skills a plus

• Immediate to advanced skills in Excel required ,Experience with both agile and waterfall project software development methodologies.

• Strong experience in user testing and project management.

• DAM/DAL with major platforms (Widen) a plus.

• Must be detail oriented with strong analytical skills.
• Must be able to work in a fast-paced environment with the ability to manage multiple priorities and multiple deadlines.

• Degree in Computer Science or related discipline.
• AWS Certified Solutions Architect certification required
• 5+ years of architecture, design, implementation, and support of highly complex solutions (i.e. having an architectural sense for ensuring security and compliance, availability, reliability, etc.)
• Deep technical experience in serverless AWS infrastructure
• Understanding of cloud automation and orchestration tools and techniques including git, terraform, ARM or equivalent
• Create Technical Design documents, understand technical designs and translate into the application requirements.
• Exercise independent judgment in evaluating alternative technical solutions
• Participate in code and design review process
• Write unit test cases for quality check of the deliverables
• Ability to work closely with others in a team environment as well as independently
• Proven ability to problem solve and troubleshoot
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group, executives, managers, and subject matter experts
• Excellent English communication skills are required

We are looking for a Solution Architect with at least 5 years’ experience working on the following to join our growing team:

• AWS
• Postgresql
• EC2 on AWS
• Cognito
• and most importantly Serverless

You will need a strong technical AWS background focused on architecting on serverless (eg Lambda) AWS infrastructure. 

• 1-2 years of HR/IT Recruiter experience with excellent communication
• Excellent computer skills: Microsoft Office, Outlook and Internet
• Preferred both male and female candidates