
Job Title: Digital Marketing Manager
Experience Level: 10+ Years
Location: Bangalore (On-site/Hybrid)
Industry: Outsourcing & Business Process Management (BPM)
Salary Range: ₹9 – ₹14 LPA
Job Summary:
We are looking for an experienced and strategic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have over a decade of experience, with a strong track record in B2B digital marketing, preferably in the outsourcing, BPM, or IT services industries. This role demands an individual who can drive end-to-end digital campaigns, enhance online brand presence, generate qualified leads, and align digital marketing with business outcomes.
Key Responsibilities:
- Strategy & Execution:
- Develop and implement comprehensive digital marketing strategies aligned with company goals.
- Channel Management:
- Lead and manage SEO/SEM, PPC, social media, email marketing, content strategy, and paid campaigns.
- Lead Generation:
- Design and execute multi-channel lead generation and nurturing campaigns targeting international B2B clients.
- Performance Analysis:
- Track KPIs, analyze performance, and continuously optimize digital campaigns for maximum ROI.
- Collaboration:
- Work closely with Sales, Product, and Operations teams to ensure marketing initiatives support business objectives.
- Digital Assets:
- Oversee website management, landing pages, content production, and digital branding initiatives.
- Tools & Automation:
- Manage marketing automation tools, CRM integration (e.g., HubSpot, Salesforce), and campaign workflows.
- Team Leadership:
- Guide and mentor junior marketers or external agency teams to deliver consistent performance.
Requirements:
- 10+ years of experience in digital marketing, with at least 3 years in a managerial or leadership role.
- Proven B2B marketing expertise, preferably in outsourcing, BPM, or IT services sectors.
- Strong command of SEO/SEM, Google Ads, LinkedIn Campaigns, and Marketing Automation platforms.
- Demonstrated success in lead generation, campaign optimization, and conversion strategies.
- Analytical mindset with hands-on experience in data-driven decision-making.
- Exceptional communication, project management, and stakeholder coordination skills.
- Master’s degree in Marketing, Business Administration, Communications, or related field.

About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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I'm the founder of Version One Labs (look me up on LinkedIn) and I want you to work with me on an interesting new idea!
I was previously Director of Engineering at Crunchbase, led product and engineering at Oncue (venture-funded B2B SaaS) and have built products at multiple bay area startups. I run a product development studio, Version One Labs, that works with startups here in California. The website is a bit out of date but I’m currently working with a few exciting startups to help them with their product dev efforts.
This role is for a different mission though. I am currently in the early stages of building our first internal product and am looking for 2-3 scrappy, driven, and sharp developers who are interested in working on exciting ideas and build products from the ground up.
You will learn a lot in the process. If you have startup dreams of your own and are interested in some day doing your own thing, I strongly believe this experience + the wealth of knowledge I can share with you could be invaluable for you.
Here's what I'm looking for:
- you must be highly proficient with React (typescript, redux etc etc) or Rails (strong database design, clean code, and API building skills). I will check for your fluency with both.
- you enjoy the process of building something from scratch and don't require a ton of hand holding, i.e., you are self-driven
- you like the autonomy and freedom of working on early stage stuff and can manage your own time (I don't boss around and like working with people who I don't have to manage too much)
- you have utmost integrity (tell me what you don't know and deliver what you say you will, when you say you will)
- you are willing and open to new ideas and are a fast learner
If this is appealing to you, please apply. I respond quickly.

