Face 2 Face Interview ( Digital Marketing Manager )

Develop and implement comprehensive online marketing strategies to

achieve company objectives.

 Manage and optimize online advertising campaigns, including PPC, display ads, and remarketing.

 Conduct keyword research and monitor SEO performance to improve organic search rankings.

 Plan and execute email marketing campaigns, including segmentation,content creation, and performance analysis.

 Manage social media channels, create engaging content, and monitor

community engagement.

 Create and optimize landing pages and conversion funnels to maximize lead generation and customer acquisition.

 Analyze website traffic and user behaviour using web analytics tools to identify areas for improvement and conversion rate optimization.

 Collaborate with the content team to develop high-quality, SEO-friendly content for websites, blogs, and other digital platforms.

 Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.

 Monitor and report on the performance of online marketing campaigns using analytics tools and prepare regular reports for management.

 Assessing the online user experience and developing strategies to increase NPS.

 Monitoring and maintaining the media budget.

QUALIFICATIONS  Bachelors' degree in marketing, business, or a related field.

 Proven experience in online marketing, preferably in a managerial role.

 Strong understanding of digital marketing channels, including SEO, PPC, email

marketing, and social media.

 Proficiency in using marketing automation tools, web analytics platforms, and

content management systems.

 Knowledge of HTML, CSS, and website optimization techniques.

 Excellent analytical skills with the ability to interpret data and make data-

driven decisions.

 Strong project management skills with the ability to prioritize and manage

multiple projects simultaneously.

 Excellent written and verbal communication skills.

 Creative thinking and problem-solving abilities.

 Up-to-date with the latest digital marketing trends and best practices

• Expert in Python, with knowledge of Python web framework Django
• Familiarity with some ORM (Object Relational Mapper) libraries
• Able to integrate multiple data sources and databases into one system
• Basic understanding of front-end technologies, such as JavaScript, HTML5 and CSS3
• Familiarity with event-driven programming in Python
• Strong experience on Linux
• Solid database skills in a relational database (i. e. PostgresSQL)
• Able to create database schemas that represent and support business processes
• Strong unit test and debugging skills
• Proficient understanding of code versioning tools (git)
• Experience on RESTful APIs
• Experience deploying on AWS is desirable
• Experience on Automation Builds using Jenkins and other popular frameworks
• Strong analytical and problem-solving skills paired with the ability to develop creative and efficient solutions
• Excellent interpersonal, leadership, influence and communication skills
• Experience in designing scalable micro-services is desirable

Greetings from Cygnet!

We are glad to offer you a career opportunity with cygnet InfoTech private limited, which we believe would excite you, as it matches up with your profile updated on to the leading job portal. Cygnet is a leading software-technology solutions provider based out of the city of Ahmedabad, Gujarat-India.

Company:

Cygnet’s tryst with excellence in customer relations began in the year 2000. Today, Cygnet has emerged as one of the most respected names in the Information technology circuit in the state of Gujarat, India. With its unique client-focused business model, Cygnet delivers best-in-class offshore IT solutions to its clients across the world. Cygnet is committed to providing "Real Value Creation and Customer Delight" to all its clients, through its decades-old successful service delivery track record, process, and innovation culture powered by technology professionals.

Cygnet has Offices in India (Ahmedabad), Mumbai, Pune, Delhi, USA, UK, South Africa and is expanding its wings to achieve PAN India Development centers/business centers in the coming few years.

The Cygnet is a member of NASSCOM, AMA, FICCI, CII, GESIA, and Indo-American chamber of commerce. Microsoft Certified Gold Partner, Intel software partner, CMMI Level 3, ISO 9000:2008, ISO27001:2005, with Nearly 1000+ Employee Strength For more details please visit www.cygnet-infotech.com

Location – Pune, Gandhinagar (Currently Work from Home till 2022)

Educational Qualification - B.E / B.Tech, MCA, M.Tech, or any equivalent IT graduation or post-graduation

• J2EE - Sprint Boot Microservices.
• At least 8+ years of experience in Java development (J2EE, J2SE 8).
• Extensive experience with Spring, Spring Boot Micro Services, JPA, Hibernate.
• Extensive experience in REST and SOAP Webservices Services.
• Excellent knowledge of databases( PostgreSQL, MySQL).
• Experience in testing tools (JUnit, SOAP UI, Postman).
• Experience in build tools – Maven, Gradle. Knowledge of modern authorization mechanisms, such as JSON Web Token.
• Experience in web application servers - Tomcat, etc.
• Understanding of Agile Development methodology – SCRUM.
• Understanding of continuous integration - Jenkins, and Code versioning tools- Git

Skills:

• Ability to understand complex business goals, product & technical content, and Interaction Design in order to create engaging & effective experiences for our customers
• Thorough understanding of User Experience Design
• Collaboratively evolve the functionality of digital products along with Business & Technology teams
• Develop and manage user mapping as well as, User experience guidelines and acceptance criteria
• Ability to research, create and present product user journey maps, user task flows, interaction models, storyboards
• Can develop new approaches to complex design problems and convey these designs in the form of presentations, prototypes, and design specifications
• Excellent time-management, multi-tasking, and communication skills; and the ability to quickly prioritize tasks
• Must communicate clearly and effectively; strong analytical and oral communication skills; excellent interpersonal skills.

Responsibilities:

• Lead the project to on-time and quality delivery as agreed by the client
• Be the part-time project manager
• Raise and negotiate issues and risks with senior management of the client
• Manage profitability of the project
• As the lead designer, he/she needs to guide team members well and facilitate their learning in the organization
• Stay up-to-date with latest achievements, best practices and trends in design
• Candidate should be willing to travel for on-site project executions for short/long durations in India and abroad
• Candidate should be open to temporary/permanent relocation within Think Designs studios in India

Deliverables:

• Due to his/her role as a Project Manager, a Lead UX Designer will be responsible for ensuring on-time and quality delivery of all deliverables for the project even though he/she may not actually work on all of them. Depending on client requirements, as a Lead designer, he/she will be responsible for delivering all or some of the following:
• Design Strategy based on User Mapping, User Stories, Business Needs, Technology inputs
• Wireframes
• Navigation Structures
• Story Boards
• Interactive Guidelines
• Visual Designs
• Prototypes
• PSD Files
• Specification Documentation

What Think Design is offering:

• The diversity & impact of our services and client engagements; and the unique way we’re structured as an organization along with a highly innovative work environment—will add immense value to your experience.
• Be part of an organization that is a unique blend of a highly collaborative teams working closely in studio environment, who’re are part of a Global Group (Havas Global).
• Opportunity to help make & gain experience on meaningful & measurable impact on a fast growing organization.