Presales

Job Title: Digital Marketing Executive

immediate joiners preferred

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

Location: Vadodara

Job Title: Accounts Executive

Location: Kochi

Salary: ₹20,000–₹23,000/month

Requirements:

• Male candidate with minimum 1 year of accounting experience
• Proficient in Tally and basic accounting principles
• Knowledge of GST filing preferred
• Strong attention to detail and accuracy

Responsibilities:

• Handle day-to-day accounting entries and reconciliations
• Assist in GST returns and financial reports
• Support month-end and year-end financial processes
• 
  

Responsibilities:

● Execute campaigns on Facebook, Google Ads & other portals to drive growth.

● Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

● Analyzing & Reporting of Data & executing changes based on learnings.

● Coordinate with the design team to ensure campaign implementation. ● Planning & Testing of creatives & Audiences.

● Work on creatives & communication for the ads on various portals.

Must Haves: -

● Experience: 1.5 - 2 years in Performance Marketing

● Good written and verbal communication skills.

● Knowledge of Microsoft Excel

Job Responsibilities:-

• Develop robust, scalable and maintainable machine learning models to answer business problems against large data sets.
• Build methods for document clustering, topic modeling, text classification, named entity recognition, sentiment analysis, and POS tagging.
• Perform elements of data cleaning, feature selection and feature engineering and organize experiments in conjunction with best practices.
• Benchmark, apply, and test algorithms against success metrics. Interpret the results in terms of relating those metrics to the business process.
• Work with development teams to ensure models can be implemented as part of a delivered solution replicable across many clients.
• Knowledge of Machine Learning, NLP, Document Classification, Topic Modeling and Information Extraction with a proven track record of applying them to real problems.
• Experience working with big data systems and big data concepts.
• Ability to provide clear and concise communication both with other technical teams and non-technical domain specialists.
• Strong team player; ability to provide both a strong individual contribution but also work as a team and contribute to wider goals is a must in this dynamic environment.
• Experience with noisy and/or unstructured textual data.

knowledge graph and NLP including summarization, topic modelling etc

• Strong coding ability with statistical analysis tools in Python or R, and general software development skills (source code management, debugging, testing, deployment, etc.)
• Working knowledge of various text mining algorithms and their use-cases such as keyword extraction, PLSA, LDA, HMM, CRF, deep learning & recurrent ANN, word2vec/doc2vec, Bayesian modeling.
• Strong understanding of text pre-processing and normalization techniques, such as tokenization,
• POS tagging and parsing and how they work at a low level.
• Excellent problem solving skills.
• Strong verbal and written communication skills
• Masters or higher in data mining or machine learning; or equivalent practical analytics / modelling experience
• Practical experience in using NLP related techniques and algorithms
• Experience in open source coding and communities desirable.

Able to containerize Models and associated modules and work in a Microservices environment

DevOps Engineer, Plum & Empuls 

As DevOps Engineer, you are responsible to setup and maintain GIT repository, DevOps tools like Jenkins, UCD, Docker, Kubernetes, Jfrog Artifactory, Cloud monitoring tools, Cloud security.

Key Responsibilities

• Setup, configure, and maintain GIT repos, Jenkins, UCD, etc. for multi hosting cloud environments.
• Architect and maintain the server infrastructure in AWS. Build highly resilient infrastructure following industry best practices.
• Working on Docker images and maintaining Kubernetes clusters.
• Develop and maintain the automation scripts using Ansible or other available tools.
• Maintain and monitor cloud Kubernetes Clusters and patching when necessary.
• Working on Cloud security tools to keep applications secured.
• Participate in software development lifecycle, specifically infra design, execution, and debugging required to achieve successful implementation of integrated solutions within the portfolio.
• Required Technical and Professional Expertise.
• Minimum 4-6 years of experience in IT industry.
• Expertise in implementing and managing Devops CI/CD pipeline.
• Experience in DevOps automation tools. And Very well versed with DevOps Frameworks, Agile.
• Working knowledge of scripting using shell, Python, Terraform, Ansible or puppet or chef.
• Experience and good understanding in any of Cloud like AWS, Azure, Google cloud.
• Knowledge of Docker and Kubernetes is required.
• Proficient in troubleshooting skills with proven abilities in resolving complex technical issues.
• Experience with working with ticketing tools.
• Middleware technologies knowledge or database knowledge is desirable.
• Experience and well versed with Jira tool is a plus.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, San Francisco, and Dublin. Empuls works with over 100 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status

Responsibilities:

• Develop sales opportunities by researching and identifying potential accounts & understanding customers' needs.
• Making outbound calls/communications to potential customers, and source new sales opportunities through inbound leads.
• Use outbound channels like LinkedIn to identify key decision makers.
• Route qualified opportunities to the sales team for further development and closure.
• Research accounts, identify key players and generate interest.
• Creating, maintain and expand the database of prospects.
• Team with channel partners to build opportunities pipeline.
• Perform effective online presentations to prospects.
• Keeping all the sales & marketing collateral ready & up-to-date.
• Identify decision makers within targeted leads to begin sales process.
• Penetrate all targeted accounts and radiate sales from within client base.
• Collaborate with appropriate team members to determine necessary strategic sales approaches.
• Create and deliver qualified opportunities to other team members.
• Assist in creating RFP responses to potential clients.
• Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
• Appropriately communicate brand identity and corporate position.

Requirements:

• 2+ years of inside sales experience.
• Bachelor's degree or equivalent, Preferably with MBA.
• Track record of over-achieving quota.
• Proficient with corporate productivity and web presentation tools.
• Experience working with Salesforce.com or similar CRM.
• Proficient in Microsoft Office.
• Excellent verbal and written communications skills.
• Strong listening and presentation skills.
• Ability to multi-task, prioritise, and manage time effectively.