Business Development Executive

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

About the company:

Our client is a start-up organization founded in 2014 by experienced professionals and is now in its 22nd year of serving global customers after merging with 4Cplus. They specialise in Management Consulting, Technology Services, and Business Transformation Outsourcing, committed to providing their customers with exceptional experiences.

About the role:

Responsibilities:

• Collaborate with cross-functional teams to understand business requirements and translate them into technical solutions within the SAP landscape.
• Lead and actively participate in at least 4 end-to-end implementation projects and provide expertise throughout the project lifecycle.
• Provide support for multiple SAP projects, ensuring the highest level of system availability and performance.
• Install, configure, and upgrade SAP systems, including SAP NetWeaver, SAP S/4HANA, and related components.
• Utilize your in-depth knowledge of operating systems (Windows, Linux, Unix) and system architecture to optimize system performance and stability.
• Work with ticketing systems to manage and prioritize support requests, ensuring timely resolution and effective communication.
• Organize SAP Basis tasks and coordinate closely with customers and other teams within the organization.
• Manage SAP databases, including MS-SQL, Oracle, DB2, Sybase, and Hana, ensuring data integrity and efficient performance.
• Perform system monitoring, performance tuning, and troubleshooting to maintain optimal system performance.
• Implement security measures, user authentication, and authorization protocols to ensure data integrity and system security.
• Execute regular system backups, disaster recovery planning, and testing to ensure data integrity and business continuity.
• Collaborate with functional teams to support system configuration, enhancements, and customizations to meet business requirements.
• Maintain documentation related to system architecture, configurations, and standard operating procedures.
• Stay current with industry trends, best practices, and advancements in SAP technology to provide innovative solutions and recommendations.

Qualifications & Skills:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 6-8 years of hands-on experience as an SAP Basis Consultant, including experience with SAP NetWeaver, SAP S/4HANA, and related components.
• Should have experience of client-facing roles
• Should have excellent communication skills
• Proven experience in working on at least 4 end-to-end implementation projects and multiple support projects.
• Strong understanding of SAP architecture, system landscapes, and best practices.
• Proficiency in SAP system installations, upgrades, and migrations.
• In-depth knowledge of operating systems (Windows, Linux, Unix) and system architecture.
• Familiarity with ticketing systems for effective issue tracking and resolution.
• Expertise in managing SAP databases such as MS-SQL, Oracle, DB2, Sybase, and Hana.
• Excellent organizational skills to manage SAP Basis tasks and follow up with stakeholders.
• Excellent communication and interpersonal skills to collaborate effectively with technical and non-technical stakeholders.
• Ability to work independently and as part of a team in a fast-paced and dynamic environment.
• SAP certifications in relevant areas (e.g., SAP Certified Technology Associate) are a plus.
• Prior experience in cloud-based SAP deployments and automation tools is advantageous.

Program / Senior Program Manager

Job Description

Responsibilities

• Define and develop roadmaps to deliver strategic goals
• Regularly review the annual and quarterly roadmaps and refine the scope and priorities
• Drive progress reviews with senior management and leadership
• Identify risks and develop mitigation plans
• Report plans, progress, risks regularly at different levels
• Develop release management plans, processes and drive the adoption
• Develop release calendars and release management plans to achieve the same
• Drive sprint planning, standup meetings and ensure the work being done follows the plans
• Lead the customer engagements, set up processes, tools to manage the engagements
• Lead progress reviews, discussions around new requirements and issues with customers and internal teams to ensure customer success
• Articulate customers requirements to the cross functional teams, plan to deliver them
• Organize and manage all phases of the programs to ensure on-time completion

Knowledge and Skills

• Thorough understanding of Software Development Lifecycle (SDLC)
• Experience in managing complex cross-functional large scale enterprise projects. 
• Good understanding of tools used for development, QE and Dev Ops
• Experience in setting up, configuring and driving usage of project management tools
• Experience in managing releases in both Cloud and On-Premise environments
• Demonstrated ability to partner with different functions across the organization
• Experience setting up templates and processes that are repeatable
• Passion for using data to drive reviews and decision making
• Ability to write crisp and robust stories to communicate complex issues, requirements

Education

• Bachelor’s degree in computer science from a reputed college
• PMP Certification is a plus
• ITIL Certification is a plus

Experience

• At least 2-3 years in a software development role
• At least 1-2 years in a technical lead role independently managing sub-projects / development of components
• At least 5-7 years in managing software development projects using agile methodologies
• At least 3-4 years (running in parallel to the above) managing releases to the cloud and / or on-prem environments

Total minimum experience for program manager: 12 years.

Total minimum experience for Sr. Program manager: 14 years.

Masters India is looking for business development executives, who can deliver measurable success. Our ideal candidateis highly motivated, an excellent communicator, can work well within a co-operative and friendly team as well as should be able to work on their own initiative. The primary focus of the role is to work with the Sales team . There will be opportunity to learn to deliver these opportunities through the sales cycle to successful closure. The candidate should be proactive and should be to impact positive change to add value to our business. This position will be based at Masters India office in Noida, Sector 63. Thereis significant opportunity for career progression at Masters India.

Key Responsibilities:

• Sourcenew sales opportunities through inbound lead follow-up and outbound cold calls and emails
• Understandcustomer needs and requirements
• Closesales and achieve quarterly quotas
• Maintainand expand your database of prospects within your assigned territory
• Teamwith channel partners to build pipeline and close deals
• Performeffective online and offline demos to prospect

• Shouldhave highly developed all round interpersonal 
• Shouldhave impeccable communication 
• Excellentcommunication, presentation, networking and negotiation 
• Customerservice oriented with a positive, well-motivated 
• Conscientious,hard-working and driven mindset to improve sales and activity performance beyond 
• CompetentIT skills with a well-equipped knowledge of Microsoft Office, Google programs and social networking 
• Peoplewho have an experience is telecalling and lead generation will be 

JOB DESCRIPTION: The Fraud Lead will manage the gameplay fraud for all poker products and work closely with the payments team to create smooth players and gameplay investigations with the outcome being a low level of fraud across the business. You will liaise directly with network partners via multiple communication channels, to assist with fraud issues via providing fast, accurate and thorough responses to numerous contacts per shift. You will be responsible for building and maintaining Gaming Integrity controls related to issues such as collusion, bots/live assistance use, money dumping and more.

Your key job responsibilities as the Fraud Lead in Pocket52 will include:

• Day to day gameplay fraud analysis to identify and prevent fraud in poker
• Ensuring that all team members follow the fraud procedures
• Constant assessment of the fraud process and constant improvement to the processes
• The role involves utilizing a number of detection and investigation techniques in-order to identify high risk accounts, unusual activity, investigates and subsequently close suspicious accounts. 
• You will be proactively investigating and reviewing the player pool for suspicious activity and building cases that result in removing any players who are a threat to the integrity of the games on the Pocket network
• Review customer transactions and gameplay to prevent fraudulent actions.
• Discover new techniques in fraud prevention and customer service using various software and applications
• Monitoring for poker rooms
• Working with the product managers and marketing team to ensure promotions cannot be abused by players

To apply for the Fraud Lead in Pocket52 you will need:

• 3+ years previous experience in managing fraud for online games
• Experience playing online poker and knowledge of the online poker games products, promotion types and customers
• Knowledge of all fraud tools and ability to access products for purpose
• Ability to query and analyse behavioural data in order to identify patterns of fraud
• Ability to manage a heavy workload, prioritising and managing the pressure that comes with managing a critical product vertical
• Technically aware, comfortable working with multiple IT systems, databases and programs
• Solid understanding of game theory optimal (GTO) poker solutions
• Conduct OSINT checks in poker fraud investigations.

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.