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Sr. Copywriter

Sr. Copywriter at Moshi Moshi · Bengaluru (Bangalore) · 3 - 5 years · ₹4L - ₹7L / yr · Profitable · Posted 2 Sep 2026

Moshi Moshi's logo

Sr. Copywriter

Human Resource's profile picture
Posted by Human Resource
3 - 5 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Copy Writing
Campaigns
Content Strategy

About the Role

We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.


Responsibilities

● Conceptualize and develop creative ideas alongside the creative and strategy teams.

● Decode client briefs and translate them into strong copy ideas and integrated campaigns.

● Write compelling, persuasive, and original copy across social media.

● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.

● Mentor junior copywriters by providing creative direction, feedback, and guidance.

● Present campaign ideas and creative concepts confidently to internal teams and clients.

● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.

● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.

● Lead small to mid-sized pitches and actively contribute to large business pitches

● Build and maintain strong relationships with clients and cross-functional teams.


Requirements

● Minimum 3+ years of experience as a Copywriter in an agency.

Excellent writing, editing, and storytelling skills.

● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.

● Experience handling multiple brands and managing projects independently.

● Ability to take ownership, manage timelines, and work in a fast-paced environment.

● Strong presentation and communication skills.

● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.


Bonus Points

● Familiarity with AI-assisted writing tools and evolving content trends

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About Moshi Moshi

Founded :
2014
Type :
Services
Size
Stage :
Profitable

About

Founded in 2014 by two passionate individuals during their second year at Christ College, Bangalore, Moshi Moshi is a young, creative, and committed communication company that encourages clients to always "Expect the EXTRA." 


Our diverse team of over 160+ people includes Art directors, Cinematographers, Content and copy writers, marketers, developers, coders, and our beloved puppy, Momo. We offer a wide range of services, including strategy, brand design, communications, packaging, film and TVCs, PR, and more. At Moshi Moshi, we believe in creating experiences rather than just running a company.​


We are amongst the fastest growing agencies in the country with a very strong value system.

Below are the five of the nine principles we believe in strongly.

  1. Communicate Clearly.: Prioritize clear and open dialogue.
  2. Doing things morally right.: Uphold integrity in all endeavors.
  3. Dream it, do it.: Always Embrace optimism and a can-do attitude.
  4. Add logic to your life.: Ensure that rationality guides our actions.
  5. Be that fool.: Fearlessly challenge the impossible.


Come find yourself at Moshi Moshi.

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Tech stack

MERN Stack
skill iconReact.js
skill iconReact Native
skill iconNodeJS (Node.js)
skill iconMongoDB
Wordpress
Shopify

Candid answers by the company

What does the company do?
What is the location preference of jobs?
What are the services we offer overall?

Moshi Moshi is a full-service creative agency that blends strategy with innovation to craft powerful brand experiences. From branding, digital marketing, and web development to video production and PR, we help businesses create impactful stories that stand out. With a bold, quirky, and result-driven approach, we turn ideas into unforgettable brand moments. 🚀

Company social profiles

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Interested? Let’s Connect on Linkedin!

 

Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

 

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

 

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

 

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

 

Key Responsibilities

·       Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

·       Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.

·       Build and maintain a strong and consistent Miror brand voice.

·       Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

·       Develop consumer-first storytelling that connects with women across different life stages.

·       Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

·       Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

·       Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

·       Challenge conventional thinking and bring fresh, creative ideas to the brand.

 

Requirements

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·       Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

·       Excellent command of English, grammar, tone and storytelling.

·       Strong understanding of consumer behaviour and brand communication.

·       Ability to write across multiple formats and platforms.

·       Experience working with creative teams, designers and brand/marketing teams.

·       Ability to simplify complex subjects without losing meaning or impact.

·       Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

 

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

 

Portfolio is mandatory.

 

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/

 

 

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Website: miror.in

Copywriter – Miror Therapeutics

About Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

·       Write compelling copy for Meta, Google, and other performance campaigns.

·       Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

·       Write landing page and product page copy focused on conversion.

·       Develop persuasive yet responsible health and wellness messaging.

·       Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

·       Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

·       Create scroll-stopping hooks for Reels, videos, and stories.

·       Simplify complex topics around menopause, hormones, women's health, and wellness.

·       Write video scripts and content for doctors, experts, influencers, and creators.

·       Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

·       Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.

·       Create promotional campaigns that are informative and not overly sales-driven.

·       Develop customer stories, testimonials, FAQs, and support communication.

·       Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

·       Work with the Content Strategist and Marketing team on campaign messaging.

·       Maintain Miror's tone of voice and copy guidelines.

·       Collaborate with designers to ensure strong copy-visual communication.

·       Support product, packaging, website, and campaign copy.

·       Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·       5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

·       Strong portfolio demonstrating performance-driven and creative copy.

·       Experience writing Meta/Google ad copy and social media content.

·       Strong understanding of customer psychology and conversion principles.

·       Ability to turn complex health/scientific concepts into simple, relatable language.

·       Strong grammar, storytelling, and communication skills.

·       Comfortable writing multiple variations quickly and working in a fast-paced environment.

·       Data-driven approach with the ability to improve content based on performance.

Good to Have

·       Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.

·       Agency experience working with multiple D2C brands.

·       Email marketing experience; Klaviyo knowledge is a plus.

·       Understanding of SEO and content marketing.

·       Experience working with influencers, doctors, experts, or UGC creators.

·       Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

·       Ad CTR and conversion rates.

·       Landing/product page conversion rates.

·       Email open and click-through rates.

·       Social engagement and content performance.

·       Growth in qualified leads/customers through content.

·       Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

·       Consistently high-performing copy across paid and organic channels.

·       A strong and distinctive Miror brand voice.

·       A library of proven copy frameworks, hooks, and templates.

·       Content that makes menopause and women's health easier to understand.

·       Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

·       Work directly with founders and a passionate, high-energy team.

·       Build the voice of one of India's emerging FemTech brands.

·       Work at the intersection of women's health, science, technology, and consumer wellness.

·       Opportunity to make a meaningful impact on how India talks about menopause and women's health.

·       High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru

Work Mode: Full-time | Work from Office


 Best Regards,

Indrani Dutta

Senior Manager - HR

www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/


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We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

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icon

The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

Remote only
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Important Note:

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at Rimigo
2 candid answers
Aditya Shirole
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₹8L - ₹12L / yr
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Ideal Profile

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Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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