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Senior Copywriter
Company: Miror Therapeutics
Location: Bengaluru
Experience: 6–8+ Years
Employment Type: Full-Time / Onsite
Relocation: NO
About Miror
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in
We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.
Role Overview
We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.
You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.
Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.
Key Responsibilities
· Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.
· Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.
· Build and maintain a strong and consistent Miror brand voice.
· Translate complex healthcare and women's health topics into simple, relatable and engaging communication.
· Develop consumer-first storytelling that connects with women across different life stages.
· Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.
· Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.
· Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.
· Challenge conventional thinking and bring fresh, creative ideas to the brand.
Requirements
· 6–8+ years of experience as a Copywriter in an advertising agency – mandatory.
· Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.
· Excellent command of English, grammar, tone and storytelling.
· Strong understanding of consumer behaviour and brand communication.
· Ability to write across multiple formats and platforms.
· Experience working with creative teams, designers and brand/marketing teams.
· Ability to simplify complex subjects without losing meaning or impact.
· Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.
What We Value
Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.
If you believe words can change how people think, feel and act — we'd love to hear from you.
Portfolio is mandatory.
Indrani Dutta
https://www.linkedin.com/in/indrani-dutta-a9a65135/
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Company social profiles
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