FirstPrinciple AppsForBharat Pvt Ltd

Associate Retention Manager

Location: Bangalore (HSR Office)

Department: Retention

About AppsForBharat

About AppsForBharat (Sri Mandir App)

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Role Overview

We are looking for an Associate Retention Manager to help drive app retention, DAU growth, and long-term user engagement. This is a hands-on, execution-focused role working closely with Product, Data, and CRM teams to analyze user behavior, support feature-led retention initiatives, and improve key engagement metrics.

The role is ideal for someone early in their retention/growth career who has worked in a B2C / D2C app environment and wants to deepen their impact on product-led retention.

Key Responsibilities

App Retention & DAU

• Track and analyze DAU, MAU, stickiness (DAU/MAU) and retention cohorts
• Monitor trends and proactively flag drops or spikes in DAU
• Identify which features, cohorts, or journeys are driving sustained engagement

Product & Feature-Led Retention

• Work closely with Product Managers on features impacting retention (e.g., login, onboarding, reminders, personalization)
• Support experimentation on features aimed at long-term habit formation
• Measure post-launch feature impact on retention metrics

Data Analysis & Insights

• Analyze user behavior across paid vs organic cohorts
• Use dashboards, funnels, and cohort analysis to answer “why” behind metric movement
• Convert data insights into clear recommendations

CRM & Channel Support

• Execute and optimize CRM journeys across push, WhatsApp, email, and in-app
• Support revenue and engagement use cases via CRM tools
• Collaborate with senior team members on lifecycle experiments

Ideal Candidate Profile

Must-Have

• 4–7 years of experience in B2C / D2C product companies
• Exposure to app retention, growth, CRM, or product analytics
• Hands-on experience working with DAU, MAU, retention metrics
• Comfortable with data analysis using Excel, dashboards, or basic SQL
• Has worked on or supported at least one product or feature impacting retention

Good to Have

• Experience with tools like Clevertap, MoEngage
• Worked on onboarding, login, reminders, subscriptions, or engagement features
• Prior collaboration with Product or Growth teams

Why This Role Matters

• Direct ownership of core app engagement metrics
• Exposure to product-led retention strategy
• Opportunity to work on habit-forming products at scale
• Clear growth path into Retention Manager / Senior Retention roles

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology.

One Team. One Goal. Assisting millions on their digital devotional journeys. 

About AppsForBharat

AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community.

Role Overview

We are looking for performance-driven growth professionals to own and scale our user acquisition engine.

You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior.

This is not just a media buying role — it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels.

What You’ll Do

• Plan, launch, and scale app marketing campaigns across Meta & Google (UAC)
• Own end-to-end campaign performance — budgets, bidding, optimization
• Drive improvements in CPI, CAC, ROAS, and revenue growth
• Optimize full funnel (CTR → CVR → CPI → ROAS)
• Run continuous A/B testing across creatives, audiences, and funnels
• Collaborate with product, content, and category teams to improve conversion
• Align campaigns with consumer behavior, events, and seasonal trends

What We’re Looking For

• 5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first)
• Strong hands-on experience with Meta Ads & Google Ads (UAC)
• Proven track record of scaling high-budget campaigns with strong CAC/ROAS control
• Experience in conversion-focused funnels (purchase / transaction-led)
• Strong understanding of performance metrics, attribution, and funnels
• Analytical mindset with experience in Excel / dashboards

Strong Preference

• Experience in high-growth D2C brands or consumer internet companies
• Exposure to revenue-driven campaigns (not just lead gen)
• Experience scaling during high-traffic events / seasonal spikes

Why Join Us

• Own high-impact growth levers end-to-end
• Work on a high-scale consumer product used by millions
• Solve real business problems, not just campaign execution

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Role Overview:

We are looking for a results-driven Performance Marketing Sr. Associate who will not only manage paid marketing campaigns but also take ownership of moving core business metrics such as revenue, CAC, ROAS, and contribution margins. This role requires a balance of execution, analytical thinking, and cross-functional collaboration with category, content, creative, and product teams.

Key Responsibilities:

Campaign Execution & Growth

• Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
• Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

• Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
• Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
• Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

• Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
• Coordinate  with content and creative teams to ensure impactful storytelling that drives conversions.
• Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

• Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
• Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
• Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

• 2+ years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
• Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
• Advanced Excel/Google Sheets skills for reporting and analysis.
• Strong analytical mindset with ability to link campaign performance to business outcomes.
• Excellent communication skills and ability to work cross-functionally.
• Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Role Snapshot:

We are looking for a highly skilled Android Developer with 4-7 years of experience to join our team. The ideal candidate should have a strong understanding of Android development, be proficient in Kotlin, and have experience working with modern Android frameworks, architecture

patterns, and best practices.

What you’ll Champion:

• Design, develop, and maintain high-performance Android applications
• Collaborate with cross-functional teams to define, design, and ship new features
• Ensure the performance, quality, and responsiveness of applications
• Work with RESTful APIs and integrate third-party libraries and services
• Implement clean and maintainable code following best coding practices
• Optimise applications for performance and scalability
• Stay updated with the latest Android development trends, tools, and technologies
• Conduct code reviews, write unit tests, and ensure high code quality
• Troubleshoot, debug, and resolve production issues

What is needed for this role

• Strong problem-solving and analytical skills to tackle complex challenges in Android development, ensuring smooth performance and efficient memory management
• 4-7 years of hands-on experience in Android app development.
• Strong proficiency in Kotlin (Java knowledge is a plus.)
• Experience with Jetpack components, MVVM and Clean architecture, and dependency injection frameworks like Kotlin, Hilt, or Dagger
• Strong understanding of Android UI/UX principles and ability to create responsive layouts using both XML and Jetpack Compose.
• Experience with Room Database, Retrofit, Coroutines, and LiveData/Flow
• Knowledge of Gradle, Android Studio, and Firebase services.
• Experience with Git and code hosting platforms like GitHub or GitLab.
• Expertise in multi-threading, memory debugging, and performance optimisation for smooth, efficient applications.
• Experience with CI/CD pipelines is a plus.
• Experience with unit testing and UI testing frameworks such as JUnit, Espresso, or MockK is highly desirable.
• Experience with Jetpack Compose is a plus.
• Prior experience in publishing apps to the Google Play Store.
• Familiarity with mobile security best practices.

Role Overview

As a Senior QA Engineer (Automation), you will drive product quality across all stages of development and deployment. You’ll take complete ownership of defining QA strategy, implementing robust automation frameworks, and ensuring every release meets our high standards of reliability, performance, and user delight.

This role is ideal for someone who thrives in a fast-paced startup environment, loves solving problems, and is passionate about building scalable and flawless user experiences.

Key Responsibilities

Define & Execute QA Strategy:

Develop and implement test strategies covering functional, regression, integration, and exploratory testing.

Automation Leadership:

Build and maintain scalable automation frameworks integrated into CI/CD pipelines to improve speed, reliability, and test coverage.

Collaborate Early:

Partner closely with Product and Engineering teams to ensure testable requirements and early QA involvement in the development cycle.

Release Readiness:

Own end-to-end release validation, including regression testing, defect triage, and final sign-off on product quality.

Quality Metrics & Reporting:

Define, track, and communicate key QA metrics (defect leakage, build health, test coverage) to drive data-backed improvements.

Performance & Security Testing:

Conduct basic performance and security validation to ensure system robustness.

Mentorship & Best Practices:

Guide junior QA engineers, promoting test design excellence, automation best practices, and continuous improvement.

Process Optimization:

Continuously enhance QA processes through retrospectives, automation expansion, and shift-left testing principles.

Documentation:

Maintain comprehensive documentation of test cases, strategies, bug reports, and quality incident postmortems.

What We’re Looking For

• 5 - 10 years of QA experience in product-based startups, ideally in B2C environments.
• Proven expertise in test automation (e.g., Selenium, Appium, Cypress, Playwright, etc.).
• Strong understanding of CI/CD pipelines, API testing, and test design principles.
• Hands-on experience with manual and exploratory testing.
• Ability to handle multiple projects independently and drive them to completion.
• High sense of ownership, accountability, and attention to detail.
• Excellent communication and collaboration skills.
• Willingness to work from the office (HSR Layout, Bangalore).

Why Join Us

• Opportunity to impact millions of users in India’s devotional and spiritual space.
• Work with a talented, passionate, and mission-driven team.
• High ownership role with end-to-end accountability.
• Fast-paced, collaborative, and growth-oriented culture.

Build seamless, trusted experiences that bring faith and technology together.