Experience: 3–4 Years
Location: HSR Layout, Bangalore
Role Type: Full-time
About the Role
We're looking for a bilingual (hindi + english)Performance Marketing Copywriter. You know that every word in an ad has a job to do, and you obsess over making it work harder. This role is 100% focused on paid channels: Google and Meta. If you've spent years crafting scroll-stopping reel scripts, headlines and ad copy that actually convert, we want to talk.
What You'll Do
- Write high-converting scripts and ad copy for meta, google and other paid channels
- Translate devotional and mythology concepts into relatable, user-friendly communication.
- Develop multiple copy variations for A/B and multivariate testing, with a strong hypothesis behind each
- Collaborate with performance marketers and designers to align copy with audience targeting, and creative direction
- Analyse copy performance using platform metrics (CTR, CVR, ROAS, CPC) and iterate fast based on data
- Build and maintain ad copy libraries and messaging matrices across audience segments, funnel stages, and offer types
- Stay sharp on Google Ads policies, Meta creative best practices, and platform algorithm changes that affect copy performance
Requirements
- 3–4 years of experience in performance marketing copywriting for digital products or consumer brands
- Strong portfolio showcasing Google and Meta ad copy with measurable outcomes (CTR lifts, CVR improvements, ROAS impact)
- Proven ability to write for different audience segments, funnel stages, and offer types
- Strong understanding of user psychology, hooks, urgency, and value propositions that drive conversions
- Comfortable working in high-velocity testing environments where copy decisions are driven by performance metrics
- Excellent command over English and Hindi with a flair for storytelling
- Prior experience working on devotional, spiritual, or culturally rooted themes is a plus
- Fast, adaptable, detail-oriented, and highly collaborative
Shubham Vishwakarma
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About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
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