Sr Copywriter at FirstPrinciple AppsForBharat Pvt Ltd · Bengaluru (Bangalore) · 3 - 4 years · Raised funding · Posted 27 May 2026

Experience: 3–4 Years
Location: HSR Layout, Bangalore
Role Type: Full-time
About the Role
We're looking for a bilingual (hindi + english)Performance Marketing Copywriter. You know that every word in an ad has a job to do, and you obsess over making it work harder. This role is 100% focused on paid channels: Google and Meta. If you've spent years crafting scroll-stopping reel scripts, headlines and ad copy that actually convert, we want to talk.
What You'll Do
- Write high-converting scripts and ad copy for meta, google and other paid channels
- Translate devotional and mythology concepts into relatable, user-friendly communication.
- Develop multiple copy variations for A/B and multivariate testing, with a strong hypothesis behind each
- Collaborate with performance marketers and designers to align copy with audience targeting, and creative direction
- Analyse copy performance using platform metrics (CTR, CVR, ROAS, CPC) and iterate fast based on data
- Build and maintain ad copy libraries and messaging matrices across audience segments, funnel stages, and offer types
- Stay sharp on Google Ads policies, Meta creative best practices, and platform algorithm changes that affect copy performance
Requirements
- 3–4 years of experience in performance marketing copywriting for digital products or consumer brands
- Strong portfolio showcasing Google and Meta ad copy with measurable outcomes (CTR lifts, CVR improvements, ROAS impact)
- Proven ability to write for different audience segments, funnel stages, and offer types
- Strong understanding of user psychology, hooks, urgency, and value propositions that drive conversions
- Comfortable working in high-velocity testing environments where copy decisions are driven by performance metrics
- Excellent command over English and Hindi with a flair for storytelling
- Prior experience working on devotional, spiritual, or culturally rooted themes is a plus
- Fast, adaptable, detail-oriented, and highly collaborative

About FirstPrinciple AppsForBharat Pvt Ltd
About
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
Similar jobs (10)
We’re looking for a Campaign Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.
What You’ll Do
- Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
- Translate one central campaign thought into copy that works across all distribution channels and formats.
- Write campaign copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
- Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent campaign narrative.
- Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
- Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
- Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
- Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
- Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
- Own copy from the initial brief through revisions and final campaign rollout.
What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
- Ability to take one big idea and express it effectively across multiple channels and mediums.
- Strong understanding of digital, social, advertising, and other marketing channels.
- Excellent command of language, storytelling, headlines, and persuasive copy.
- Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
- A portfolio demonstrating campaign work and multi-channel creative thinking is strongly preferred.
Interested? Let’s Connect!
Website: miror.in
Copywriter – Miror Therapeutics
About Miror
Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.
Role Description
We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.
This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.
What You'll Do
Performance Copy – 40%
· Write compelling copy for Meta, Google, and other performance campaigns.
· Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.
· Write landing page and product page copy focused on conversion.
· Develop persuasive yet responsible health and wellness messaging.
· Continuously improve copy based on CTR, conversion, CAC, and ROAS.
Social Media & Content – 30%
· Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.
· Create scroll-stopping hooks for Reels, videos, and stories.
· Simplify complex topics around menopause, hormones, women's health, and wellness.
· Write video scripts and content for doctors, experts, influencers, and creators.
· Develop WhatsApp, SMS, and community communication.
Email & Customer Engagement – 20%
· Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.
· Create promotional campaigns that are informative and not overly sales-driven.
· Develop customer stories, testimonials, FAQs, and support communication.
· Create content that builds trust and long-term customer relationships.
Brand & Strategy – 10%
· Work with the Content Strategist and Marketing team on campaign messaging.
· Maintain Miror's tone of voice and copy guidelines.
· Collaborate with designers to ensure strong copy-visual communication.
· Support product, packaging, website, and campaign copy.
· Ensure health claims and communication follow applicable regulatory guidelines.
Must-Haves
· 5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.
· Strong portfolio demonstrating performance-driven and creative copy.
· Experience writing Meta/Google ad copy and social media content.
· Strong understanding of customer psychology and conversion principles.
· Ability to turn complex health/scientific concepts into simple, relatable language.
· Strong grammar, storytelling, and communication skills.
· Comfortable writing multiple variations quickly and working in a fast-paced environment.
· Data-driven approach with the ability to improve content based on performance.
Good to Have
· Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.
· Agency experience working with multiple D2C brands.
· Email marketing experience; Klaviyo knowledge is a plus.
· Understanding of SEO and content marketing.
· Experience working with influencers, doctors, experts, or UGC creators.
· Background in science, healthcare, nutrition, psychology, or a related field.
Success Metrics
· Ad CTR and conversion rates.
· Landing/product page conversion rates.
· Email open and click-through rates.
· Social engagement and content performance.
· Growth in qualified leads/customers through content.
· Customer engagement and retention through educational content.
What Success Looks Like After 12 Months
· Consistently high-performing copy across paid and organic channels.
· A strong and distinctive Miror brand voice.
· A library of proven copy frameworks, hooks, and templates.
· Content that makes menopause and women's health easier to understand.
· Stronger customer trust, engagement, conversion, and retention.
Why Join Miror?
· Work directly with founders and a passionate, high-energy team.
· Build the voice of one of India's emerging FemTech brands.
· Work at the intersection of women's health, science, technology, and consumer wellness.
· Opportunity to make a meaningful impact on how India talks about menopause and women's health.
· High ownership, low bureaucracy, and plenty of room to experiment and create.
Location: Bengaluru
Work Mode: Full-time | Work from Office
Best Regards,
Indrani Dutta
Senior Manager - HR
www.miror.in
www.sohamenergy.in
https://www.linkedin.com/in/indrani-dutta-a9a65135/
Job Title: Performance Marketer
Role Summary: We are looking for a data-driven creative problem solver who understands Bharat audiences deeply—small towns, Tier 2/3/4 behavior, local culture, emotions and purchase psychology. You will lead ad creative strategy, performance marketing experiments, user funnel optimization, and growth execution across Meta, Google & short-video platforms. The goal is to scale installs, reduce CAC, and drive revenue sustainably.
Key Responsibilities:
- Own Performance Marketing strategy end-to-end.
- Build high-converting ad creatives/hooks/scripts aligned with Bharat users.
- Run A/B tests, iterate fast, break down metrics (CPI, CTR, CAC, ROAS).
- Work with designers/editors to ensure creatives are relatable, scroll-stopping.
- Analyze funnel drops → suggest UX + communication improvements.
- Scale budgets efficiently while maintaining profitability.
Required Skills:
- Strong understanding of Bharat audience behaviour (Tier 2/3/4).
- Creative thinking + storytelling ability.
- Performance mindset – numbers, optimisation, growth funnels.
- Experience in Google/Meta Ads Manager.
- Good understanding of hooks, thumbnails, CTA psychology.
- Basic copywriting for ads in Hindi/Hinglish, any other language fluency would fetch you brownie points.
Experience
- 2–6 years in performance marketing & digital advertising.
Preferred (Good to Have)
- Worked with Bharat-focused brand before.
- Have/had YT/IG channel with good reach
- Understanding of short-form video platforms+content (IG, YouTube Shorts).
- Ability to generate viral hook ideas + creative angles.
- Exposure to subscription-based product funnels.
Qualification
- Any graduate/PG. Marketing/Business/Media preferred but not mandatory.
- Skill > degree. Hands-on > theoretical knowledge.
About the Role
We are looking for a Creative Copywriter (Campaigns) who thinks in big ideas rather than just word counts. You aren’t just writing copy—you are translating a single, powerful campaign concept into compelling, native communications across every relevant distribution channel and medium.
If you have a portfolio full of 360-degree campaigns, killer headlines, and smart multi-channel storytelling for established brands, we want to talk to you.
What You’ll Do
- Own the Big Idea: Take one central campaign thought and express it effectively across all distribution channels, formats, and stages of the funnel.
- Omnichannel Execution: Write campaign copy for digital, social, paid ads, emails, WhatsApp, SMS, video, print, outdoor, landing pages, events, and more.
- Adapt & Scale: Shift seamlessly between short-form, long-form, performance, brand, and narrative-driven copy while maintaining a unified campaign narrative and brand voice.
- Craft Creative Assets: Write striking headlines, taglines, key messages, CTAs, scripts, captions, and supporting content.
- Collaborate Closely: Partner with designers, marketers, and performance teams to ensure copy and creative work together seamlessly across every touchpoint.
- Ideate & Brainstorm: Contribute actively to campaign concepts, creative directions, messaging frameworks, and strategic planning from the initial brief to final rollout.
What We’re Looking For
- The Right Background: 3+ years of experience as a Copywriter/Creative Copywriter working with established brands or creative/ad agencies.
- Campaign Thinker: Strong strategic and conceptual thinking—you understand how a brand campaign scales from a billboard to a push notification.
- Mastery of Craft: Excellent command of language, storytelling, structural pacing, and persuasive writing.
- Agility: The ability to switch effortlessly between performance-driven ad copy and high-level brand storytelling.
- Portfolio Required: A strong portfolio demonstrating multi-channel creative campaigns, big-idea thinking, and diverse brand work is mandatory. (Applications without a creative portfolio will not be considered).
Job Role: Copywriter
Experience Level: 1.5+ years
Location: Bangalore, Onsite
Responsibilities:
● Brainstorm and bring ideas to life alongside the creative team.
● Understand client briefs and decode the communication for advertising campaigns.
● Take feedback from supervisors and make necessary corrections.
● Work on content calendars with the AMs.
● Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.
● Collaborate with functional teams to execute client briefs.
● Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships.
● Able to work on small to midsize pitches
● Network with clients and industry professionals.
Requirements:
● High energy levels are a must.
● 2 years of Agency experience.
● Degree in English Honors, Journalism, Communications or relevant field.
Apply with your work links. Applications without the same will not be reviewed.
About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.
Office location - Vile Parle, Mumbai (On-site)
Key Responsibilities
- Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
- Work with the marketing team to develop and execute marketing campaigns
- Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
- Stay up-to-date on the latest copywriting trends and best practices
- Proofread and edit all copies before it is published
Qualifications
- Bachelor's degree in English, journalism, communications, or a related field
- 1-2 years of experience in copywriting or a related field
- Strong writing and editing skills
- Ability to write clear, concise, and engaging copy
- Experience with SEO and content marketing best practices
- Experience with social media marketing
About the Role
We’re looking for a Brand Copywriter who can take a campaign idea and translate it into compelling communication across every relevant distribution channel and medium.
You’ll be responsible for developing copy that is creative, clear, engaging, and aligned with the brand’s voice, audience, and objectives. The role requires someone who can think beyond individual pieces of content and understand how a strong idea can be adapted across multiple platforms and formats.
What You’ll Do
- Develop and write copy for end-to-end campaigns, from the core campaign idea and messaging to channel-specific execution.
- Translate one central campaign thought into copy that works across all distribution channels and formats.
- Write copy for websites, landing pages, social media, paid ads, email, WhatsApp, SMS, video, print, outdoor, presentations, brochures, events, and other relevant mediums.
- Adapt messaging based on the audience, platform, format, and stage of the campaign while maintaining one consistent brand narrative.
- Create campaign headlines, taglines, key messages, CTAs, scripts, captions, long-form copy, ad copy, and supporting content.
- Work closely with designers, marketers, performance teams, and other stakeholders to ensure copy and creative work together across every touchpoint.
- Understand the purpose of each distribution channel and write specifically for how audiences consume content on that channel.
- Contribute to campaign concepts, creative directions, messaging frameworks, and brainstorming.
- Maintain consistency in brand voice, campaign messaging, and positioning across all executions.
- Own copy from the initial brief through revisions and final campaign rollout.
What We’re Looking For
- Strong campaign thinking, not just content-writing ability.
- Ability to take one big idea and express it effectively across multiple channels and mediums.
- Strong understanding of digital, social, advertising, and marketing channels.
- Excellent command of English, storytelling, headlines, and persuasive copy.
- Ability to switch between short-form, long-form, performance, brand, and narrative-driven copy.
- Strong conceptual thinking and the ability to turn briefs into compelling creative ideas.
- Ability to collaborate closely with designers and other creative team members.
- Strong attention to detail and willingness to take ownership of the final output.
- Ability to work in a fast-paced environment and manage multiple projects and deadlines.
Experience
- 3–7 years of experience in copywriting, preferably within an advertising, creative, digital, or brand environment.
- Experience working on brand campaigns and multi-channel communication is strongly preferred.
- Experience with performance marketing copy is a plus.
- A portfolio demonstrating campaign work, brand communication, and multi-channel creative thinking is mandatory.
Education
A degree in Mass Communication, English, Journalism, Advertising, Media, or a related field is preferred.
Important
Portfolio / work samples are mandatory for consideration.
Please ensure your portfolio or relevant work links are included with your application.
About the Role
We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.
Responsibilities
● Conceptualize and develop creative ideas alongside the creative and strategy teams.
● Decode client briefs and translate them into strong copy ideas and integrated campaigns.
● Write compelling, persuasive, and original copy across social media.
● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.
● Mentor junior copywriters by providing creative direction, feedback, and guidance.
● Present campaign ideas and creative concepts confidently to internal teams and clients.
● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.
● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.
● Lead small to mid-sized pitches and actively contribute to large business pitches
● Build and maintain strong relationships with clients and cross-functional teams.
Requirements
● Minimum 3+ years of experience as a Copywriter in an agency.
Excellent writing, editing, and storytelling skills.
● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.
● Experience handling multiple brands and managing projects independently.
● Ability to take ownership, manage timelines, and work in a fast-paced environment.
● Strong presentation and communication skills.
● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.
Bonus Points
● Familiarity with AI-assisted writing tools and evolving content trends
Job description:
About Evaraa
Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.
Role Overview
We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.
Key Responsibilities
Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins
Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns
Write product descriptions and collection copy for the Shopify store in a brand-consistent tone
Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)
Repurpose long-form content into short-form social hooks
Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team
Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.
Requirements
1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions
Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)
Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy
A portfolio of past captions, ad copy, or content calendars
Work Location: In person
About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.
Office location - Vile Parle, Mumbai (On-site)
Key Responsibilities
- Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
- Work with the marketing team to develop and execute marketing campaigns
- Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
- Stay up-to-date on the latest copywriting trends and best practices
- Proofread and edit all copies before it is published
Qualifications
- Bachelor's degree in English, journalism, communications, or a related field
- 1-2 years of experience in copywriting or a related field
- Strong writing and editing skills
- Ability to write clear, concise, and engaging copy
- Experience with SEO and content marketing best practices
- Experience with social media marketing






