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Content & Strategy Lead
Content & Strategy Lead

Content & Strategy Lead at TalentXO · Pune · 4 - 7 years · ₹5L - ₹6L / yr · Profitable · Posted 1 Sep 2026

TalentXO's logo

Content & Strategy Lead

tabbasum shaikh's profile picture
Posted by tabbasum shaikh
4 - 7 yrs
₹5L - ₹6L / yr
Pune
Skills
Brand Marketing
Branding
Content Strategy
Social media strategy
Digital Culture
Storytelling
Copy Writing
Campaign Planning

Roles & Responsibilities

  1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
  2. Identify trends, creator opportunities, and audience behaviour to inform content direction
  3. Translate market insights into actionable content strategies
  4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
  5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

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Shubham Vishwakarma

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About TalentXO

Founded :
2018
Type :
Product
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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Must-have:

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  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

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  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
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Key Performance Indicators (KPIs)

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  • Social media growth
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  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

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Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

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Team leadership

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Coordination

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  • Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

  • Organic reach and engagement growth vs monthly target, including non-follower reach
  • Content calendar adherence — planned vs published, on date
  • Shoot-to-live turnaround — days from shoot to assets available for use
  • Asset throughput per month at the agreed quality bar
  • Influencer cost per usable asset
  • Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

  • 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
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  • Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
  • Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
  • Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
  • Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
  • Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.


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that we are looking for a Content Creator to create head-turning content at Moshi Moshi.


About Us:

We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and Corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya BirlaGroup, TATA Group, MTV, IHCL,Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a

company.\


Job Role:Social Media Content Creator

Experience Level: 1 to 3+ years

Location: Bangalore, Onsite


Job Overview:

As a Social Media Content Creator, you will play a crucial role in crafting and curating content that

resonates with our clients' target audiences. You will collaborate with the marketing team to develop and

implement creative strategies, ensuring that all content aligns with the brand’s voice and objectives. You

will be responsible for creating engaging content across various social media platforms to enhance our

clients' brand presence and drive engagement.

Roles and Responsibilities:

● Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and

promote brand-focused messages.

● Curate, script, and act in engaging social media content, ensuring it is timely and relevant.

● Work closely with the creative team, clients, and other stakeholders to ensure content meets objectives and brand

guidelines.

● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance.

● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape.

● Anticipate trends and plan content accordingly to ensure early and impactful delivery.


Roles Requirements:


● Proven experience as a social media content creator, preferably within an advertising agency or similar environment.

● Strong scripting, acting, and basic video editing skills.

● A creative mindset with the ability to generate innovative and engaging content ideas.

● Highly proactive with a sense of urgency and the ability to deliver content quickly.

● Ability to adapt to changing trends and client needs.

Read more
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