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Creative Strategy Lead
Creative Strategy Lead

Creative Strategy Lead at ToppersNotes · Jaipur · 4 - 6 years · ₹6L - ₹15L / yr · Profitable · Posted 9 Oct 2026

ToppersNotes's logo

Creative Strategy Lead

Deepti Kashyap's profile picture
Posted by Deepti Kashyap
4 - 6 yrs
₹6L - ₹15L / yr
Jaipur
Skills
Script Writing
Creative Writing
Copy Writing

Consumer Insights & Creative Strategy Lead

Brands: ToppersNotes and Kidureka

Location: Jaipur

Type: Full-time

About the role

We are looking for someone who can understand a consumer deeply and turn that understanding into

advertising that feels instantly relevant.

At ToppersNotes, we help students prepare for competitive exams with focused study material. At

Kidureka, we create educational kits that children can build, explore and demonstrate. The audiences

are different, but the creative challenge is the same: understand what they care about, show how the

product helps, and earn their trust.

You will own the thinking behind our ads—from consumer research and campaign concepts to scripts,

production briefs and improvements based on results. This is a hands-on role for someone who enjoys

both strategy and writing.

What you will do:

- Study customers through interviews, reviews, social media comments, sales conversations and

campaign feedback.

- Identify specific motivations, frustrations, objections and buying triggers for different audience

segments.

- Develop ad concepts that connect a real consumer problem to a clear product benefit.

- Write compelling scripts for short video ads, creator-led content, demonstrations, testimonials and

brand campaigns.

- Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.

- Work with product, marketing, creators and video teams to turn scripts into effective ads.

- Ensure that product claims are accurate, specific and supported by a demonstration or credible

evidence.

- Review campaign performance and consumer responses to refine scripts and develop new creative

angles.

- Build a growing library of consumer insights, tested messages and successful ad formats for both

brands.

What we are looking for:

- 4–8 years of experience in creative strategy, advertising, consumer research, brand content or

performance creative.

- Strong hands-on scriptwriting experience, especially for digital video.

- The ability to move beyond broad statements such as “students need better preparation” or “parents

want less screen time” and uncover the precise situation behind a buying decision.

- An understanding of consumer psychology, audience segmentation, brand positioning and direct-

response advertising.

- A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are

speaking to.

- The ability to explain a product benefit simply and persuasively without exaggeration.

- Comfort using campaign data and qualitative feedback to improve creative work.

- Curiosity, good judgment and the willingness to speak directly with customers.

Experience in education, exam preparation, parenting, toys or D2C brands is useful, but the quality of

your thinking and writing matters more.

What success looks like?

Your ads should make the right consumer think, “That is exactly my problem.” They should then

understand why the product is relevant, see a believable reason to trust it, and feel mot ivated to take

the next step.

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About ToppersNotes

Founded :
2015
Type :
Product
Size :
100-500
Stage :
Profitable

About

ToppersNotes, is a venture backed edtech startup. We are looking for exciting people to work on board to build automated learning platform.

 

We have a team full of IIT grads, faculties from IITB and have vast experience in fields of AI/ML, Data Analytics.

 

We are expanding out our technical team in order to realize this solution.

Read more

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- More over time, as you prove yourself


Who we want: You use AI tools daily and can make them do hard things. Excellent written English. Precise: you follow instructions exactly and flag ambiguity instead of guessing. Hungry, and looking to grow fast at a startup.


How we hire: apply at https://rapideyeinspections.com/apply/ and we send you a short test. Then a paid trial, then a full-time offer.


Fully remote, full-time, daily check-in with the co-founders. Pay: ₹40,000 to ₹65,000 per month, set by the trial project, with room to grow and promotions.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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