Creative Strategy Lead at ToppersNotes · Jaipur · 4 - 6 years · ₹6L - ₹15L / yr · Profitable · Posted 9 Oct 2026

Consumer Insights & Creative Strategy Lead
Brands: ToppersNotes and Kidureka
Location: Jaipur
Type: Full-time
About the role
We are looking for someone who can understand a consumer deeply and turn that understanding into
advertising that feels instantly relevant.
At ToppersNotes, we help students prepare for competitive exams with focused study material. At
Kidureka, we create educational kits that children can build, explore and demonstrate. The audiences
are different, but the creative challenge is the same: understand what they care about, show how the
product helps, and earn their trust.
You will own the thinking behind our ads—from consumer research and campaign concepts to scripts,
production briefs and improvements based on results. This is a hands-on role for someone who enjoys
both strategy and writing.
What you will do:
- Study customers through interviews, reviews, social media comments, sales conversations and
campaign feedback.
- Identify specific motivations, frustrations, objections and buying triggers for different audience
segments.
- Develop ad concepts that connect a real consumer problem to a clear product benefit.
- Write compelling scripts for short video ads, creator-led content, demonstrations, testimonials and
brand campaigns.
- Write natural dialogue and strong hooks in Hindi, Hinglish and English, as appropriate for the audience.
- Work with product, marketing, creators and video teams to turn scripts into effective ads.
- Ensure that product claims are accurate, specific and supported by a demonstration or credible
evidence.
- Review campaign performance and consumer responses to refine scripts and develop new creative
angles.
- Build a growing library of consumer insights, tested messages and successful ad formats for both
brands.
What we are looking for:
- 4–8 years of experience in creative strategy, advertising, consumer research, brand content or
performance creative.
- Strong hands-on scriptwriting experience, especially for digital video.
- The ability to move beyond broad statements such as “students need better preparation” or “parents
want less screen time” and uncover the precise situation behind a buying decision.
- An understanding of consumer psychology, audience segmentation, brand positioning and direct-
response advertising.
- A strong ear for authentic Hindi/Hinglish dialogue. Your writing should sound like the people we are
speaking to.
- The ability to explain a product benefit simply and persuasively without exaggeration.
- Comfort using campaign data and qualitative feedback to improve creative work.
- Curiosity, good judgment and the willingness to speak directly with customers.
Experience in education, exam preparation, parenting, toys or D2C brands is useful, but the quality of
your thinking and writing matters more.
What success looks like?
Your ads should make the right consumer think, “That is exactly my problem.” They should then
understand why the product is relevant, see a believable reason to trust it, and feel mot ivated to take
the next step.

About ToppersNotes
About
ToppersNotes, is a venture backed edtech startup. We are looking for exciting people to work on board to build automated learning platform.
We have a team full of IIT grads, faculties from IITB and have vast experience in fields of AI/ML, Data Analytics.
We are expanding out our technical team in order to realize this solution.
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Job description:Content Strategist
About the Role:
We are looking for a Content Strategist to connect our brand goals with creative content that performs. You will research audiences and trends, shape the big ideas behind campaigns, and guide design, copy, and video teams to produce effective content.
Key Responsibilities:
- Research target audiences, market trends, and competitors to uncover actionable insights.
- Define the core message, positioning, and “big idea” behind campaigns and content series.
- Write clear creative briefs for designers, copywriters, and video teams.
- Plan content direction and calendars across social media, paid ads, email, and the website.
- Analyze content and campaign performance, and use the data to refine ideas and test new angles.
- Collaborate with marketing, design, and performance teams to ensure consistent execution.
- Stay on top of social media trends and formats, and turn them into content opportunities.
- Maintain brand voice and tone consistency across all touchpoints.
Requirements and Experience:
- Proven experience in content, creative, or social media strategy.
- Hands-on experience with e-commerce and clothing/fashion brands; experience across multiple brands is preferred.
- Actively involved on social media, with a good grasp of trends and formats.
- Experience with brand research and content creation tools.
- Strong understanding of consumer behavior, storytelling, and content marketing.
- Analytical mindset with comfort reading performance data.
- Excellent written, verbal, and presentation skills.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
Location: On site
Employment Type: Full-time
Experience: 2-4 Years
Ability to commute/relocate:Jhalana Doongri, Jaipur, Rajasthan
Education:Bachelor's (Required)
Experience:Content strategy: 1 year (Required)
- Content creation: 1 year (Required)
- Social media management: 1 year (Required)
Language: English (Required)
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Role: Copywriter
Experience Level: 1.5+ years
Location: Bangalore, Onsite
Responsibilities:
● Brainstorm and bring ideas to life alongside the creative team.
● Understand client briefs and decode the communication for advertising campaigns.
● Take feedback from supervisors and make necessary corrections.
● Work on content calendars with the AMs.
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Requirements:
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Apply with your work links. Applications without the same will not be reviewed.
Job Title: Social media management
Location: Hyderabad
Experience: 1–2 years
Employment Type: Full-time
About the Role
We're looking for a Content Production Executive to own end-to-end content production from strategy and scripting through publishing and performance analysis. You'll work cross-functionally with design, video, and marketing teams to ship high-volume, high-impact content across platforms.
Key Responsibilities
Own the content production lifecycle: research, strategy, scripting, coordination, publishing, and performance tracking
Produce marketing assets at volume reels, scripts, carousels, captions, graphics, and campaign creatives
Plan and manage editorial calendars across multiple brands/verticals
Execute multi-platform content strategies to drive audience engagement and growth
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Ensure brand consistency across all creative output
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1–2 years of experience in content production, content strategy, or social media operations
Proven track record shipping high-volume content (100+ assets/quarter type output)
Strong scriptwriting and content planning skills
Experience managing multiple brands or workstreams simultaneously
Bachelor's degree in Visual Communication, Mass Comm, Marketing, or related field
Portfolio (Behance or similar) demonstrating creative range
Nice to Have
Experience across B2B content
Track record of measurable engagement lift from content campaigns
Digital Marketing & Content Creator
Company: Sisuni Technology Pvt Ltd
Department: Marketing & Creative
Role: Digital Marketing & Content Creator
Experience: 2–5 years preferred
Employment: Full-time / Remote
Role Overview
Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.
The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.
Key Responsibilities
1. Digital Marketing
- Develop and execute digital marketing campaigns.
- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and optimize Google Ads and Meta Ads campaigns.
- Conduct SEO and keyword research.
- Generate qualified leads through digital channels.
- Monitor campaign performance and improve ROI.
- Conduct competitor and market research.
- Prepare weekly and monthly marketing reports.
2. Content Creation
- Create social media posts, carousels and promotional creatives.
- Develop Reels, Shorts and other short-form video content.
- Write captions, advertising copy, blogs and website content.
- Create content calendars and campaign concepts.
- Edit videos and basic graphics.
- Maintain consistent company branding across platforms.
- Use Canva, Adobe or equivalent creative tools.
3. AI & Modern Marketing Tools
- Use AI tools responsibly for content ideas, copywriting and research.
- Use AI-assisted image/video creation where appropriate.
- Research emerging digital marketing trends and tools.
- Improve productivity through marketing automation.
4. Analytics & Growth
- Track reach, engagement, leads, conversions and campaign costs.
- Use Google Analytics and platform analytics.
- Identify high-performing content and campaigns.
- Recommend improvements based on data.
- Maintain a clear record of marketing activities and results.
Required Skills
Must-have:
- Digital marketing
- Social media marketing
- Content creation
- Copywriting
- Video editing
- Canva / Adobe
- SEO fundamentals
- Google Ads
- Meta Ads
- Lead generation
- Analytics and reporting
- Excellent creativity and communication
Good to have:
- WordPress/CMS
- Email marketing
- CRM knowledge
- Marketing automation
- YouTube growth
- LinkedIn B2B marketing
- Basic photography
- AI content tools
Key Performance Indicators (KPIs)
The employee will be evaluated based on measurable results, including:
- Qualified leads generated
- Social media growth
- Engagement rate
- Website traffic
- Content output and consistency
- Advertising performance
- Cost per lead
- Conversion rate
- SEO improvement
- Campaign ROI
- Quality and creativity of content
- Timely completion of marketing tasks
Candidate Practical Test
Candidates should complete a practical assignment before final selection.
Test: 7-Day Digital Marketing Campaign
Prepare a campaign for Sisuni Technology Pvt Ltd containing:
- 3 social media posts
- 2 Reel/Shorts concepts
- 7-day content calendar
- 3 advertising captions
- Target audience definition
- Basic Meta or Google Ads strategy
- 10 relevant keywords/hashtags
- One promotional creative
- One short video/Reel
- Expected KPIs and measurement method
Candidate Evaluation
Area
Weight
Digital marketing knowledge
20%
Content creativity
20%
Video/creative skills
15%
Advertising knowledge
15%
SEO knowledge
10%
Analytics & KPI understanding
10%
Communication & presentation
10%
Total
100%
Recommended Hiring Standard
Junior: 0–2 years
Focus on execution, content creation and social media.
Mid-Level: 2–5 years
Should independently manage campaigns, content, ads, SEO and reporting.
Senior: 5+ years
Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.
Ideal Candidate
The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:
Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads
A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.
Social Media Strategist / Manager, AM:PM
Full-time, Andheri, Mumbai (in-office)
We are building a short-form vertical video news platform for people who stopped reading the news. You will own social end to end.
What you'll do:
- Ideate content daily. Trends in, ideas out, same day.
- Shoot and record with the team. On camera when needed, behind it when not.
- Execute the backlog of ideas we already have, fast.
- Run and grow our presence across Instagram, LinkedIn, and wherever attention moves.
- Read what is working, kill what is not, repeat.
Who you are:
- Fresh grad or someone with multiple internships behind them.
- Lives inside the feed. Knows what is trending before it trends.
- Ships. You are measured on output, not decks.
- Comfortable owning a channel without hand-holding.
This is a builder seat, not a support seat. If you want process and predictability, this is not it.
Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply
Role Overview
- We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
- You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
- You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.
This role is ideal if you:
- Enjoy writing across different formats and audiences
- Can turn complex information into simple, engaging content
- Want to understand the strategy and objective behind content
- Can work quickly without compromising research or quality
- Take ownership while knowing when to seek clarity
Responsible Use of AI
- Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
- Review and rewrite AI-assisted content before publishing
- Verify factual claims using reliable or approved sources
- Never invent school information, rankings, fees, admissions details, statistics, or testimonials
- Protect confidential company, parent, and school information
- Ensure final content is original, accurate, useful, and aligned with the Superschools brand
Portfolio Requirements
- Share 5–10 relevant writing samples
- Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
- Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
- We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples
What You’ll Do
- Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
- Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
- Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
- Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
- Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
- Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
- Support product launches, growth experiments, campaigns, and sales enablement content
- Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
- Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
- Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
- Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency
What We’re Looking For
- 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
- Strong written English with excellent grammar, structure, clarity, and attention to detail
- Ability to write both short-form and long-form content across different audiences and channels
- Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
- Strong research, editing, proofreading, and fact-checking skills
- Ability to understand a brief and translate business or marketing objectives into effective content
- Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
- Ability to take ownership of execution and progressively work more independently
Compensation
- Competitive + Bonus + ESOPs
- Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.
We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.
About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.
The Role
You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.
What You'll Do
- Own all content across Rimigo's website, product pages, and UI copy
- Continuously improve copy and content to drive better activation, conversion, and retention
- Identify drop-off points in the customer journey and fix them through content and messaging
- Run iterative experiments on landing pages, CTAs, and product copy
- Brief and manage interns, freelancers, or writers for larger content needs
What We're Looking For
- Strong Written English - Clear, concise, and persuasive. You can write well yourself.
- Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
- Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
- Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
- Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.
Ideal Profile
- 1-3 years in a growth, content, or marketing role at a consumer startup
- Has owned a funnel metric before - not just produced content
- Curious about why users behave the way they do, not just what to write
Lead – Brand & Digital Communication
Location: Madhapur, Hyderabad
Employment Type: Full-Time
Experience: 4-8 Years
Reporting To: Founder / CEO
About the Role
We are looking for a Brand & Digital Communications Lead to manage the company's brand identity, social media presence, public relations, and corporate communications. The role involves working directly with the Founder/CEO to develop communication strategies, create engaging content, and strengthen brand visibility.
Key Responsibilities
Brand Strategy: Develop and execute brand communication strategies to improve brand awareness and market positioning.
Social Media Management: Manage LinkedIn and other social media platforms, including content planning, publishing, and engagement.
Founder Communications: Create LinkedIn posts, articles, speeches, and thought-leadership content for the Founder/CEO.
Public Relations: Build media relationships, manage press releases, coordinate interviews, and handle PR activities.
Content & Storytelling: Create compelling content, customer success stories, case studies, blogs, and company announcements.
Market Research: Monitor industry trends, competitor activities, and brand communication opportunities.
Cross-functional Collaboration: Work with internal teams to gather business updates and coordinate marketing initiatives.
Brand Consistency: Maintain consistent messaging across channels while ensuring confidentiality of sensitive information.
Requirements
4-8 years of experience in brand communications, digital communications, PR, content strategy, or related fields.
Strong written and verbal communication skills.
Proven experience in social media management, particularly LinkedIn.
Excellent storytelling, content creation, and editorial skills.
Experience working with founders, CEOs, or senior leadership.
Understanding of PR, media relations, and corporate communications.
Ability to independently manage communication strategies and execute campaigns.
Experience in startups or high-growth companies is preferred.
Strong organizational skills, attention to detail, and discretion.
RapidEye (rapideyeinspections.com) is AI-powered inspection intelligence for physical spaces. We are a US startup and our marketing runs on AI tools. We are hiring one person to run it with us, working directly with the two co-founders.
What you will do:
- Video ads and launch videos, made with AI video tools
- Paid ads: run experiments and track what works
- Growth operations: contact lists, scheduling, outreach support
- More over time, as you prove yourself
Who we want: You use AI tools daily and can make them do hard things. Excellent written English. Precise: you follow instructions exactly and flag ambiguity instead of guessing. Hungry, and looking to grow fast at a startup.
How we hire: apply at https://rapideyeinspections.com/apply/ and we send you a short test. Then a paid trial, then a full-time offer.
Fully remote, full-time, daily check-in with the co-founders. Pay: ₹40,000 to ₹65,000 per month, set by the trial project, with room to grow and promotions.













