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Content Writer ( Digital Marketing')
Content Writer ( Digital Marketing')

Content Writer ( Digital Marketing') at Hiraya Digital · Remote only · 1 - 5 years · ₹1L - ₹4L / yr · Profitable · Remote only · Posted 18 Sep 2026

Hiraya Digital's logo

Content Writer ( Digital Marketing')

Human Resources's profile picture
Posted by Human Resources
1 - 5 yrs
₹1L - ₹4L / yr
Remote only
Skills
Copy Writing
Proofreading
Social media management
Content Strategy
Content Marketing
Search Engine Optimization (SEO)

Location: Remote

Experience: 1–3 Years

Job Type: Full-Time

We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.

Key Responsibilities

  • Develop monthly content strategies and social media calendars.
  • Plan content pillars, campaigns, trends, and promotional content.
  • Coordinate with content writers, graphic designers, and video editors.
  • Schedule and publish posts, reels, stories, and Google Business Profile content.
  • Ensure content is accurate, on-brand, and published on time.
  • Monitor social media trends and content performance.
  • Manage multiple brands and deadlines efficiently.

Requirements

  • 1–3 years of experience in content strategy or social media management.
  • Strong understanding of social media platforms and content planning.
  • Good communication and organizational skills.
  • Ability to manage multiple brands and projects.
  • Experience with social media scheduling tools is a plus.
  • Experience with F&B or agency clients is preferred.


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About Hiraya Digital

Founded :
2023
Type :
Services
Size :
0-20
Stage :
Profitable

About

We are hiring for multiple clients

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Candid answers by the company

What does the company do?
What is the location preference of jobs?

We are a Digital Marketing Agency.

Company social profiles

N/A

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What We're Looking For


Must Have

          

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Good to Have


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Why SwitchKart


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Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR 


Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.


About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.


Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.


We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.


Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.


This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.


What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.


You're a good fit if

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  • You can research a topic you know nothing about and produce something sharp within a day
  • You understand SEO basics, and how search engines identify good (relevant) content
  • You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
  • You actually want to learn how early-stage startups build credibility through content


Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

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Tabasum Yasmin
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About NapChief:

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:

Content calendar and planning

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  • Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
  • Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management

  • Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
  • Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
  • Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
  • Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.

Organic social and community

  • Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
  • Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
  • Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.

Influencer and UGC

  • Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
  • Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
  • Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.

Brand storytelling

  • Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
  • Write and approve scripts and copy, or direct the team that does.
  • Maintain the Master Creative Document as a living reference that survives any individual leaving.
  • Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.

Team leadership

  • Manage five people directly. Run weekly 1:1s and a documented weekly team review.
  • Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
  • Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
  • Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
  • Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

  • Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
  • One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
  • Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

  • Organic reach and engagement growth vs monthly target, including non-follower reach
  • Content calendar adherence — planned vs published, on date
  • Shoot-to-live turnaround — days from shoot to assets available for use
  • Asset throughput per month at the agreed quality bar
  • Influencer cost per usable asset
  • Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

  • 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
  • Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
  • Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
  • Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
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  • Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
  • Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
  • Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
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Gautam Shah
Posted by Gautam Shah
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🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER


Build brands. Drive conversations. Own the digital presence.


At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.


We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.


What you’ll own:


🎯 Social Media Strategy & Content Planning

💡 Content Ideation & Creative Direction

📱 Day-to-day management of Instagram & other platforms

✍️ Content calendars, captions & brand communication

🤝 Coordinate with creative, production & client teams

📈 Tailored Branding Solutions & Custom Presentation Drafting

📊 Track performance, identify insights & optimise content

🚀 Stay ahead of trends and turn them into relevant brand opportunities

👑 Most importantly — think like a brand owner, not just a social media executor.


What we’re looking for:


• 2–4 years of relevant social media experience

• Strong understanding of Instagram & current content trends

• Excellent communication and writing skills

• Ability to understand brand identity and translate it into content

• Strong strategic and creative thinking

• Someone who can independently manage multiple brands and timelines

• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred


Why Vue Studios?


✨ Work with exciting and established brands

🎨 Creative freedom to experiment and execute

🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance

🤝 A collaborative team that values ownership over hierarchy

📈 Opportunity to grow with a fast-moving agency


This is not a “post-and-report” role.

We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.


📍 Location: Mumbai

💼 Type: Full Time | Hybrid

⚡ Joining: Immediate / Short Notice Preferred


Think you’re the right fit?


Vue Studios — Let’s build something people remember.

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Mithali Anand
Posted by Mithali Anand
Bengaluru (Bangalore)
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₹6.5L - ₹7.5L / yr
Google Analytics
Google Search Appliance
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
+2 more


Key Responsibilities

  • Develop and execute content marketing & SEO strategies.
  • Plan and manage the content calendar.
  • Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
  • Conduct keyword research, content audits, and competitor analysis.
  • Improve organic traffic, keyword rankings, and lead generation.
  • Collaborate with Product, Design, Development, and Marketing teams.
  • Lead, mentor, and review the Content team.
  • Track content performance using analytics and optimize campaigns.


Required Skills

  • Content Marketing Strategy
  • SEO & Keyword Research
  • Content Planning & Editorial Management
  • Copywriting & Content Editing
  • Product & Technical Content Writing
  • Brand Storytelling
  • Marketing Analytics
  • Team Leadership
  • Project & Stakeholder Management


Tools

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • SEMrush
  • WordPress / CMS
  • AI Writing Tools
  • Jira / Trello / Asana / ClickUp
  • Microsoft Office / Google Workspace


Additional Details:

  • Job Title: Content Marketing Strategist
  • CTC: Up to 7.5 LPA
  • Location: JP Nagar, Bengaluru
  • Job Type: Full Time (Onsite)
  • Working Days: 6 Days
  • Experience: 3 - 5 Years
  • Notice Period: Immediate to 7 days


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tabbasum shaikh
Posted by tabbasum shaikh
Pune
4 - 7 yrs
₹5L - ₹6L / yr
Brand Marketing
Branding
Content Strategy
Social media strategy
Digital Culture
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Roles & Responsibilities

  1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
  2. Identify trends, creator opportunities, and audience behaviour to inform content direction
  3. Translate market insights into actionable content strategies
  4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
  5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

Read more
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Devi Dash
Posted by Devi Dash
Pune
0 - 1 yrs
₹2L - ₹3L / yr
Digital Marketing
Social Media Marketing (SMM)
Social media management
Social Media Optimization (SMO)
Social media strategy

Job Title: ,

Location - Pune (1 Position)

Job Overview:

We are looking for a proactive, creative, and detail-oriented Social Media Executive to manage and execute digital and social media strategies for multiple brands. This role involves content planning, social media management, performance tracking, and campaign observation to build brand presence and drive online engagement across various digital channels.


Key Responsibilities:


Social Media Planning & Strategy


Develop and execute tailored social media strategies aligned with client goals.

Plan monthly content calendars and campaign timelines.


Content Curation & Platform Management


Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).

Collaborate with design and content teams to ensure visually appealing creatives.

Manage and oversee social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Monitor comments, messages, tags, and DMs. Engage meaningfully to foster a positive brand image.

Write caption for social media posts


Analytics & Reporting


Track, measure, and report the performance of content & campaigns using analytics tools.

Generate insights and recommendations for continual improvement.

Provide regular performance reports and insights to clients


Creative Collaboration


Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.

Stay up-to-date with the latest social media trends, Competitors’ strategies, best practices and contribute innovative ideas

Ensure creatives adhere to platform guidelines and brand tone.

Provide briefs and client feedback to creative teams.


Client Coordination


Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.


Campaign Support


Support execution of campaigns, seasonal promotions, product launches, and collaborations.

Collaborate with other team members ensuring successful campaign execution & delivering results.


Reporting & Insights


Generate weekly/monthly performance reports.

Analyze data to identify trends and performance gaps.

Provide recommendations for future improvements.

Present insights to internal teams or clients in a structured manner.


Platform Knowledge & Trend Awareness


Stay updated on ad platform changes, policy updates, and new features.

Explore beta features for more engagement

Experiment with new content formats and platform features to boost reach and engagement.

Apply learnings to improve ideation and performance.


Required Skills -

1-1.5yrs experience in Social Media Management

Knowledge of social media platforms and their respective algorithms

Proficiency in social media management tools

Strong copywriting and content creation skills

Experience of digital advertising and campaign management

Excellent verbal and written communication skills

Ability to work in a fast-paced environment and manage multiple client projects simultaneously

Experience in canva for Graphic & Reel creation is a plus



Immediate Opening No. of Position - 1

Salary - 20K + (Based on experience) In Office position


At HM Ad-World Pvt. Ltd., we pride ourselves on delivering exceptional results for our clients. If you're passionate about social media, have a flair for creativity, and thrive in a collaborative environment, we encourage you to apply for this exciting position. Join our team and help shape the digital presence of diverse brands across multiple industries.

Read more
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Nandani HR
Posted by Nandani HR
Gurugram
1 - 3 yrs
₹3L - ₹4L / yr
Content Writing
Social media strategy
Copywirting

Job description:


About Evaraa

Evaraa is a D2C brand specializing in handcrafted spiritual décor — god idols, car dashboard idols, silver collectibles, and home décor pieces that blend tradition with modern living. We're building a content-first brand voice across Instagram, Facebook, YouTube, and Pinterest.


Role Overview

We're looking for a Social Media Content Writer who can translate our products' craftsmanship and spiritual value into scroll-stopping captions, scripts, and copy that drive engagement and conversions across platforms.


Key Responsibilities

Write daily/weekly social media captions, hooks, and scripts for Instagram Reels, YouTube Shorts, Facebook posts, and Pinterest pins

Draft ad copy variations (primary text, headlines, descriptions) to support performance marketing campaigns

Write product descriptions and collection copy for the Shopify store in a brand-consistent tone

Develop content calendars aligned with festivals, product launches, and sales (Diwali, Navratri, Raksha Bandhan, Republic Day, etc. — high-relevance occasions for our category) Collaborate with the design/video team to brief reels, carousels, and UGC-style content Write blog articles for SEO (spiritual décor, home temple ideas, gifting guides)

Repurpose long-form content into short-form social hooks

Track which captions/hooks correlate with higher engagement and iterate based on performance feedback from the marketing team

Stay on top of trending audio, formats, and meme templates relevant to the lifestyle/spiritual/decor space.


Requirements

1–3 years of experience writing for social media, preferably for a D2C or e-commerce brand Strong grasp of Instagram/Facebook content formats and what drives engagement vs. reach vs. conversions

Excellent written English (Hindi/Hinglish copywriting skills are a strong plus given our audience)

Comfortable writing both brand storytelling content and direct-response ad copy Basic understanding of SEO principles for blog/product copy

A portfolio of past captions, ad copy, or content calendars


Work Location: In person

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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