SEO & Copy Writing Specialist at PLS Lawyers Pvt Ltd · Delhi, Gurugram, Noida, Ghaziabad, Faridabad · 1 - 3 years · ₹3L - ₹7L / yr · Profitable · Posted 17 Jul 2025
About The Role
We are seeking a talented and driven SEO and Copywriting Specialist to join our small but mighty marketing team. In this role, you will be responsible for creating compelling, high-quality written content that aligns with SEO best practices, driving both organic traffic and engagement. You will work closely with the marketing team and our business leaders to optimize content for search engines while maintaining a clear and consistent brand voice across all digital platforms.
Key Responsibilities:
- SEO Strategy & Implementation:
- Conduct keyword research to identify high-traffic, relevant keywords and phrases.
- Optimize on-page SEO elements, including title tags, meta descriptions, headers, and images.
- Perform regular audits of website content to ensure it aligns with SEO best practices and make necessary updates.
- Track and analyse SEO performance metrics, including search rankings, organic traffic, and conversion rates, using tools like Google Analytics and SEMrush
- Copywriting & Content Creation:
- Write engaging, high-quality copy for website landing pages, email campaigns, social media posts, and more
- Craft compelling headlines, CTAs, and persuasive copy that enhances user experience and drives conversions.
- Contribute creative ideas for campaign development
- Ensure all content aligns with the organisation's mission and value
- Content Optimization:
- Edit and proofread copy to ensure it is grammatically correct, clear, and aligned with the brand voice.
- Implement best practices for content formatting, including keyword placement, internal linking, and content structure, to improve SEO ranking.
- Stay up to date with industry trends, search engine algorithm updates, and content marketing best practices to continuously improve content strategies.
- Reporting & Analysis:
- Prepare regular reports on SEO and content performance, analysing key metrics and identifying areas for improvement.
- Utilize A/B testing to optimize the effectiveness of content and landing pages.
Key Skills and Qualifications:
· Proven experience (1-3 years) in SEO, copywriting, or content marketing.
- Strong understanding of SEO principles and techniques, including keyword research, on-page SEO, and technical SEO.
- Proficient in using SEO tools such as Google Analytics and SEMrush
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Ability to write clear, concise, and engaging content tailored to different audiences.
- Familiarity with content management systems (e.g., WordPress) and basic HTML.
- Strong communication skills, both verbal and written.
- Ability to work independently and manage multiple projects simultaneously.
Shubham Vishwakarma
Full Stack Developer - Averlon
About PLS Lawyers Pvt Ltd
About
Company social profiles
Similar jobs (10)
Google AnalyticsKey Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Additional Details:
- Job Title: Content Marketing Strategist
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
Google AnalyticsAbout Us :
At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.
Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.
What We’re Looking For :
We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.
The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.
If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.
What You’ll Do:
- Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
- Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
- Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
- Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
- Continuously improve existing content by optimizing for rankings, engagement, and conversions
- Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
- Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
- Perform technical, content, and competitor audits and translate findings into actionable improvements
- Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
- Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
- Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
- Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
- Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
- Stay updated with Google algorithm changes, AI in search, and evolving SEO trends
Tools You’ll Use :
- GA4, GSC, Ahrefs, SEMrush, Screaming Frog
- ChatGPT, Perplexity, Claude, Gemini
- SurferSEO or similar tools
- WordPress or other CMS platforms
- Google Docs, Sheets, Slides or similar tools
Who You Are :
- You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
- You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
- You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
- You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
- You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
- You’re comfortable using AI tools in your daily workflow and curious to experiment further
- You can handle projects independently while also collaborating with a team
- You’re analytical, detail-oriented, and focused on results
- You stay updated with industry trends and are always looking to improve
Role Overview
Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic.
Responsibilities
- Perform keyword research and competitor analysis
- Optimize website content for SEO
- Assist in on-page and off-page SEO activities
- Track website performance using SEO tools
- Support content and backlink strategies
Skills Required
- Basic understanding of SEO concepts
- Familiarity with Google Search Console or SEO tools
- Good analytical and research skills
- Strong written communication skills
Details
- Duration: 3–6 months
- Mode: Remote
- Certificate + PPO based on performance
E2M Solutions works as a trusted white-label partner for digital agencies. We support agencies with consistent and reliable delivery through services such as website design, web development, eCommerce, SEO, AI SEO, PPC, AI automation, and content writing.
Founded on strong business ethics, we are an equal opportunity organization powered by 300+ experienced professionals, partnering with 400+ digital agencies across the US, UK, Canada, Europe, and Australia. At E2M, we value ownership, consistency, and people who are committed to doing meaningful work and growing together.
If you’re someone who dreams big and has the gumption to make them come true, E2M has a place for you.
Role & Responsibilities
As an SEO Executive, your responsibility involves improving overall website traffic, search engine rankings, website performance, and conversion rates using the provided tools and resources. You will collaborate closely with designers, developers, and content writers to implement required on-page, technical, and content-related changes.
Your responsibilities will also include:
- Conducting comprehensive SEO audits and identifying technical, on-page, and off-page improvement areas
- Monitoring website health, crawlability, indexing, and performance issues
- Executing and optimizing on-page SEO strategies to improve rankings and conversions
- Performing keyword research and competitor analysis to support SEO strategy
- Managing link-building activities, including outreach and relationship building
- Tracking SEO performance, traffic trends, and rankings on a regular basis
- Preparing and presenting detailed SEO reports with clear insights and recommendations
- Staying updated with search engine algorithm changes and evolving SEO trends
- Working proactively to improve organic visibility and long-term search performance
Requirements
- Strong knowledge of SEO best practices
- Solid technical SEO understanding with the ability to identify issues and provide recommendations
- Experience in on-page SEO optimization to improve traffic and conversion rates
- Ability to prepare detailed website audit reports using tools like Ahrefs and SEMrush
- Skill in finding high-quality websites across multiple niches for link building
- Proficiency in writing outreach emails
- Experience in keyword research using SEO tools
- Ability to measure results and generate reports using tools like SEMrush and Google Analytics
- Strong coordination skills to work with content writers for SEO-friendly content creation
- Ability to update and refine SEO strategies based on changing trends
- Excellent verbal and written communication skills
Job Title: SEO Content Writer
Job Overview:
We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.
Key Responsibilities:
● Write SEO-optimized content for blogs, website pages, landing pages, and articles.
● Conduct keyword research to identify relevant topics and search opportunities.
● Create content that aligns with user search intent and SEO best practices.
● Optimize content using proper keyword placement, meta titles, meta
descriptions, headings, and internal linking.
● Perform competitor content analysis to identify ranking opportunities.
● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.
● Work closely with the SEO team to improve organic rankings and traffic.
● Update and optimize existing content to improve search engine performance.
● Ensure content follows brand guidelines and maintains consistency in tone and style.
Requirements & Skills:
● Strong writing, editing, and research skills.
● Good understanding of SEO fundamentals and keyword optimization.
● Ability to write engaging, informative, and reader-friendly content.
● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,
or similar tools) is a plus.
● Basic knowledge of on-page SEO techniques.
● Ability to manage multiple content projects and meet deadlines.
● Excellent English writing and communication skills.
Key Responsibilities
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and optimize blogs, landing pages, product pages, case studies, and marketing content.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills
- Content Marketing Strategy
- SEO & Keyword Research
- Content Planning & Editorial Management
- Copywriting & Content Editing
- Product & Technical Content Writing
- Brand Storytelling
- Marketing Analytics
- Team Leadership
- Project & Stakeholder Management
Tools
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
- WordPress / CMS
- AI Writing Tools
- Jira / Trello / Asana / ClickUp
- Microsoft Office / Google Workspace
Perks and Benefits
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth
Additional Details:
- Job Title: Content Marketing Lead
- CTC: Up to 7.5 LPA
- Location: JP Nagar, Bengaluru
- Job Type: Full Time (Onsite)
- Working Days: 6 Days
- Experience: 3 - 5 Years
- Notice Period: Immediate to 7 days
We are looking for a creative and detail-oriented Content Writer to develop engaging, high-quality content across various digital platforms. The ideal candidate should have a strong command of language, creativity, and the ability to adapt tone and style based on the target audience.
Key Responsibilities:
- Create engaging content for blogs, websites, social media, and marketing campaigns
- Conduct thorough research on industry-related topics
- Write clear, concise, and grammatically correct content
- Collaborate with marketing and design teams for content planning
- Optimize content for SEO and improve web traffic
- Proofread and edit content before publication
- Ensure consistency in brand voice and tone
JOB DESCRIPTION: SEO EXECUTIVE
Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
Key Responsibilities:
- Plan and execute on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Build high-quality backlinks through ethical link-building techniques.
- Monitor website performance and identify technical SEO issues.
- Perform regular website audits and recommend optimization strategies.
- Track keyword rankings, organic traffic, and other SEO performance metrics.
- Work closely with the content and development teams to implement SEO best practices.
- Use SEO tools to analyze website performance and generate reports.
- Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
Required Skills:
- Hands-on experience in Search Engine Optimization (SEO).
- Strong knowledge of On-Page SEO and Off-Page SEO.
- Experience with keyword research and competitor analysis.
- Good understanding of backlink creation and link-building strategies.
- Familiarity with technical SEO concepts.
- Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
- Understanding of website indexing, crawling, and ranking factors.
Experience: 2–4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon