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Website: miror.in
Copywriter – Miror Therapeutics
About Miror
Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.
Role Description
We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.
This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.
What You'll Do
Performance Copy – 40%
· Write compelling copy for Meta, Google, and other performance campaigns.
· Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.
· Write landing page and product page copy focused on conversion.
· Develop persuasive yet responsible health and wellness messaging.
· Continuously improve copy based on CTR, conversion, CAC, and ROAS.
Social Media & Content – 30%
· Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.
· Create scroll-stopping hooks for Reels, videos, and stories.
· Simplify complex topics around menopause, hormones, women's health, and wellness.
· Write video scripts and content for doctors, experts, influencers, and creators.
· Develop WhatsApp, SMS, and community communication.
Email & Customer Engagement – 20%
· Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.
· Create promotional campaigns that are informative and not overly sales-driven.
· Develop customer stories, testimonials, FAQs, and support communication.
· Create content that builds trust and long-term customer relationships.
Brand & Strategy – 10%
· Work with the Content Strategist and Marketing team on campaign messaging.
· Maintain Miror's tone of voice and copy guidelines.
· Collaborate with designers to ensure strong copy-visual communication.
· Support product, packaging, website, and campaign copy.
· Ensure health claims and communication follow applicable regulatory guidelines.
Must-Haves
· 5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.
· Strong portfolio demonstrating performance-driven and creative copy.
· Experience writing Meta/Google ad copy and social media content.
· Strong understanding of customer psychology and conversion principles.
· Ability to turn complex health/scientific concepts into simple, relatable language.
· Strong grammar, storytelling, and communication skills.
· Comfortable writing multiple variations quickly and working in a fast-paced environment.
· Data-driven approach with the ability to improve content based on performance.
Good to Have
· Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.
· Agency experience working with multiple D2C brands.
· Email marketing experience; Klaviyo knowledge is a plus.
· Understanding of SEO and content marketing.
· Experience working with influencers, doctors, experts, or UGC creators.
· Background in science, healthcare, nutrition, psychology, or a related field.
Success Metrics
· Ad CTR and conversion rates.
· Landing/product page conversion rates.
· Email open and click-through rates.
· Social engagement and content performance.
· Growth in qualified leads/customers through content.
· Customer engagement and retention through educational content.
What Success Looks Like After 12 Months
· Consistently high-performing copy across paid and organic channels.
· A strong and distinctive Miror brand voice.
· A library of proven copy frameworks, hooks, and templates.
· Content that makes menopause and women's health easier to understand.
· Stronger customer trust, engagement, conversion, and retention.
Why Join Miror?
· Work directly with founders and a passionate, high-energy team.
· Build the voice of one of India's emerging FemTech brands.
· Work at the intersection of women's health, science, technology, and consumer wellness.
· Opportunity to make a meaningful impact on how India talks about menopause and women's health.
· High ownership, low bureaucracy, and plenty of room to experiment and create.
Location: Bengaluru
Work Mode: Full-time | Work from Office
Best Regards,
Indrani Dutta
Senior Manager - HR
www.miror.in
www.sohamenergy.in
https://www.linkedin.com/in/indrani-dutta-a9a65135/
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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