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SEO Specialist (B2B)
Software Development Industry
SEO Specialist (B2B)
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SEO Specialist (B2B)

at Software Development Industry

Agency job
2 - 5 yrs
₹11L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Copy Writing
Wordpress

Review Criteria:

Mandatory:

  • Strong B2B SEO specialist, copywriter profile
  • Must have 2+ years of experience in B2B SEO, content writing, or SEO-focused copywriting
  • Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring
  • Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns
  • Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences
  • Must have 6 month+ experience with search engine marketing
  • B2B product companies


Preferred:

  • Familiarity with AI-driven search, GEO, or how LLMs surface and retrieve content
  • Exposure to EVs, energy tech or SaaS


Role & Responsibilities:

Your job is to create B2B content that:

  • Ranks on Google,
  • Is easily understood and cited by AI models (GEO),
  • Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,
  • And improves the clarity and performance of our paid ads and landing pages.


Key Responsibilities:

SEO & Generative Engine Optimisation (GEO):

  • Conduct keyword research, and write optimised content for Google search and AI models


High-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:

  • Landing pages & product pages
  • B2B campaigns & paid ads
  • Whitepapers, explainers, and case studies
  • LinkedIn posts & thought leadership
  • Sales collateral (one-pagers, capability decks)


Cross-functional Collaboration:

  • Work with design to align structure and visuals.
  • Support sales with sharper talking points, summaries and structured content.
  • Assist product marketing with feature explainers and release notes.


Ideal Candidate:

  • Strong writing fundamentals: clarity, structure, logic, precision.
  • Working knowledge of SEO principles and WordPress
  • Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.
  • Ability to simplify technical concepts for B2B audiences.
  • Comfortable with fast-paced iteration and feedback cycles.
  • Familiarity with keyword tools (SEMrush, Ahrefs, Ubersuggest) is a bonus.
  • Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.
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Full Stack Developer - Averlon
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