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SEO Specialist (B2B)
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SEO Specialist (B2B)

SEO Specialist (B2B) at Software Development Industry · Bengaluru (Bangalore) · 2 - 5 years · ₹11L - ₹15L / yr · Posted 1 Feb 2026

Peak Hire Solutions's logo

SEO Specialist (B2B)

at Software Development Industry

Agency job
2 - 5 yrs
₹11L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Search Engine Optimization (SEO)
Copy Writing
Wordpress

Review Criteria:

Mandatory:

  • Strong B2B SEO specialist, copywriter profile
  • Must have 2+ years of experience in B2B SEO, content writing, or SEO-focused copywriting
  • Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring
  • Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns
  • Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences
  • Must have 6 month+ experience with search engine marketing
  • B2B product companies


Preferred:

  • Familiarity with AI-driven search, GEO, or how LLMs surface and retrieve content
  • Exposure to EVs, energy tech or SaaS


Role & Responsibilities:

Your job is to create B2B content that:

  • Ranks on Google,
  • Is easily understood and cited by AI models (GEO),
  • Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,
  • And improves the clarity and performance of our paid ads and landing pages.


Key Responsibilities:

SEO & Generative Engine Optimisation (GEO):

  • Conduct keyword research, and write optimised content for Google search and AI models


High-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:

  • Landing pages & product pages
  • B2B campaigns & paid ads
  • Whitepapers, explainers, and case studies
  • LinkedIn posts & thought leadership
  • Sales collateral (one-pagers, capability decks)


Cross-functional Collaboration:

  • Work with design to align structure and visuals.
  • Support sales with sharper talking points, summaries and structured content.
  • Assist product marketing with feature explainers and release notes.


Ideal Candidate:

  • Strong writing fundamentals: clarity, structure, logic, precision.
  • Working knowledge of SEO principles and WordPress
  • Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.
  • Ability to simplify technical concepts for B2B audiences.
  • Comfortable with fast-paced iteration and feedback cycles.
  • Familiarity with keyword tools (SEMrush, Ahrefs, Ubersuggest) is a bonus.
  • Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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  • Create thought leadership posts and campaign content for SERP Forge and company leaders. Interview subject-matter experts and turn their experience into useful, specific points of view.
  • Adapt the format and tone to each channel while keeping our positioning, terminology, and brand voice consistent.

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How success will be measured

The role is evaluated on business performance and the quality of the operating system, not on a content-count quota alone. Targets will be agreed from current baselines and business priorities. Core measures include:

  • Growth in search visibility, rankings, and qualified organic traffic for priority pages and topics.
  • Conversions from owned content and landing pages, including qualified leads and SQLs; content-influenced pipeline where attribution is available.
  • Improvement in paid and campaign copy performance through structured testing with the channel owner.
  • Reliable, accurate content delivery and a consistent brand voice across the website, advertising, and social channels.
  • A repeatable AI-assisted workflow that improves production efficiency without lowering editorial quality.

What you bring

  • At least five years of experience in content marketing, SEO content, editorial, or content-led growth, ideally in B2B SaaS or technology.
  • A strong portfolio across SEO articles, website or landing pages, ad copy, and thought leadership. Your samples should show that you can change format and tone without losing clarity or voice.
  • Evidence that your content improved rankings, organic traffic, conversions, or pipeline. You can explain your contribution, starting point, measurement window, outcome, and what you changed next.
  • Strong command of written English and the ability to simplify complex services and technical ideas without making unsupported claims.
  • Working knowledge of search intent, keyword research, on-page SEO, Google Search Console, Google Analytics 4, and an SEO research platform such as Ahrefs or Semrush.
  • Demonstrated ability to build and run an AI-enabled content workflow with automation, quality controls, and human editorial review. You can show the stages, tools, checks, and practical result.
  • The judgment and discipline to plan, write, edit, QA, publish, and report independently in a fast-moving environment.

Useful additional experience

  • Experience in a SaaS agency or in-house SaaS marketing team, particularly with SEO, link building, or demand generation.
  • Experience improving conversion paths, running landing-page tests, or working with Google Ads and LinkedIn Ads teams.
  • Experience ghostwriting for executives, using CMS platforms such as WordPress, or developing content for AI answer engines as well as traditional search.

What you should be able to show

Please include a portfolio with at least three relevant samples and one short case study showing the goal, your role, timeframe, result, and how you measured it. Also include an example or simple diagram of an AI-assisted content workflow you built or operated, including its human quality checks. You may anonymize confidential company or client details.

First 90 days

  • Establish a baseline for current priority pages and content performance, then agree the first set of outcome targets with the Marketing & Growth Lead.
  • Deliver and improve priority website, SEO, campaign, and thought leadership content in collaboration with the relevant teams.
  • Put a documented AI-assisted content workflow into regular use, with clear quality checks and performance feedback.
  • Present a concise monthly view of results, learnings, dependencies, and the next content priorities.


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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