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A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

The Opportunity

As Appknox evolves from a mobile application security platform into an AI-native application security company, we are looking for a Senior Product Marketing Manager to lead positioning, go-to-market execution, sales enablement, competitive intelligence, and customer insights across our product portfolio.

This role sits at the intersection of Product, Sales, Customer Success, and Marketing and plays a critical role in defining how Appknox is perceived by customers and the market.

You will own the narratives behind our products, influence category creation, help shape launches, and become the voice of the market inside Appknox.

This role is designed for someone who aspires to build and lead a world-class product marketing function over time, with a clear growth path toward Director of Product Marketing.

Products/Capabilities You Will Support

• Appknox Platform
• Storeknox
• KnoxIQ
• Future AI-driven products and capabilities

Key Responsibilities

Positioning and Messaging

• Own positioning and messaging across the Appknox product portfolio.
• Translate technical capabilities into compelling value propositions for security, engineering, and executive buyers.
• Continuously refine messaging based on customer feedback and market dynamics.

Product Launches and Go-To-Market

• Lead cross-functional go-to-market initiatives and product launches.
• Coordinate with Product, Sales, Customer Success, and Marketing teams to drive successful adoption.
• Develop launch plans, messaging frameworks, enablement assets, and campaign support.

Sales Enablement

• Build and maintain battle cards, pitch decks, competitive comparisons, use cases, and customer stories.
• Partner closely with sales teams to improve messaging consistency and win rates.
• Conduct enablement sessions for internal teams and support strategic deals when required.

Customer and Market Insights

• Engage directly with customers and prospects to understand pain points and validate messaging.
• Conduct customer interviews, gather feedback, and identify emerging use cases.
• Develop case studies, proof points, and customer success narratives.

Competitive Intelligence

• Monitor competitors and emerging trends across cybersecurity, AI, DevSecOps, and software development.
• Develop and maintain competitive positioning and battle cards.
• Identify market opportunities and strategic gaps.

Category and Thought Leadership

• Help establish Appknox's leadership in AI-native application security.
• Contribute to thought leadership themes around AI, mobile security, software supply chain risks, and emerging AppSec trends.
• Support industry events, analyst interactions, and strategic communications.

Team Leadership

• Mentor and guide content and product marketing resources.
• Help establish repeatable product marketing processes and frameworks.
• Contribute to building a scalable product marketing function.

AI and Modern Marketing

• Leverage AI tools and modern workflows to accelerate research, content development, competitive intelligence, and campaign analysis.
• Understand how buyers increasingly discover and evaluate vendors through AI-assisted channels and ensure Appknox maintains strong visibility and credibility.

What We are Looking For

Required Experience

• 5-8 years of experience in Product Marketing, Solutions Marketing, Technical Marketing, or related GTM roles within B2B SaaS.
• Strong experience in positioning, messaging, product launches, and sales enablement.
• Exceptional written and verbal communication skills.
• Experience collaborating with Product, Sales, Customer Success, and Marketing teams.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or Perplexity to improve productivity and workflows.
• Strong project management and stakeholder management skills.
• Familiarity with marketing automation and analytics platforms such as HubSpot.

Strongly Preferred

• Experience in Cybersecurity, DevSecOps, developer tools, cloud security, AI infrastructure, or other technical SaaS categories.
• Familiarity with application security or modern software development practices.
• Experience supporting enterprise sales motions and technical buyers.
• Experience building competitive intelligence programs.

Work Expectations

First 90 Days

• Build a deep understanding of products, customers, and competitors.
• Refresh core messaging and sales enablement assets.
• Establish strong relationships across Product, Sales, and Customer Success teams.

Within 6 Months

• Lead major launches and go-to-market initiatives.
• Establish repeatable competitive intelligence and customer insight processes.
• Improve sales enablement and messaging consistency.

Within 12 Months

• Become the voice of the market inside Appknox.
• Influence product strategy and category narrative.
• Mentor content marketing resources and help scale the product marketing function.
• Play a key role in establishing Appknox as a leader in AI-native application security.

Personality traits we admire:-

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Product + Sales Panel

Round 4: CEO Discussion

Round 5: HR & Compensation

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories like fashion and lifestyle; food and FMCG, home and decor and beauty and wellness. They are a team of experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. They partner with passionate entrepreneurs to combine their collective learning and experience with data science, digital ethnography, and technology. platforms to build brands that connect to the new generation of Indian consumers.

What you’ll be doing

• Work with brand entrepreneurs to create and implement a forward looking product strategy. Influence technology choices and business strategy in creating multiple D2C brands across Food, Fashion, Home, Beauty and more simultaneously.

• Convert brand proposition into digital user experiences covering pre and post purchase journeys across channels such as D2C, Social Media, Whatsapp, Marketplaces and Metaverse by understanding business economics of brands in their first 1000 days.

• Raise the bar on customer empathy & quality of what we deliver, work with small & high performance teams to build products, managing a fast-paced agile delivery model.

• Analyse macro trends on user behaviour and adoption, predict technology shifts to identify innovative (sometimes first to market) product features and work with multiple tech startups to drive metrics and time to market.

• Talk the data language and drive a working environment fostering data driven decision making while running experiments, identifying gaps and prioritization.

Requirements

• Entrepreneurial mindset with acute understanding of product market fit for every brand with ability to decide when to scale or sunset experiments/initiatives.

• Demonstrated ability to think strategically about business, product and technology and come up with immediate & market first product propositions.

• End to end product development functional knowledge cutting across digital shopping journeys, marketing, contact centre operations, payments etc

• Track record of building and delivering high-quality digital products and complex roadmaps, ideally across multiple product categories with geo-distributed teams

• Ability to provide clarity, cut through clutter and being decisive on priorities and metrics.

• Ability to excite people through communication and presenting data in most the ambiguous situations.

• Ability to define short term goals & metrics (sometimes on a weekly basis) and align teams on how-lists.

• Passion for technology and pro-activeness in developing and/or integrating home developed or 3rd party applications.

Apply Link - https://tally.so/r/wv0lEA

Key Responsibilities:

1. Software Development:

• Design, implement, and optimise clean, scalable, and reliable code across [backend/frontend/full-stack] systems.
• Contribute to the development of micro services, APIs, or UI components as per the project requirements.

1. System Architecture:

• Collaborate and design and enhance system architecture.
• Analyse and identify opportunities for performance improvements and scalability.

1. Code Reviews and Mentorship:

• Conduct thorough code reviews to ensure code quality, maintainability, and adherence to best practices.
• Mentor and support junior developers, fostering a culture of learning and growth.

1. Agile Collaboration:

• Work within an Agile/Scrum framework, participating in sprint planning, daily stand-ups, and retrospectives.
• Collaborate with Carbon Science, Designer, and other stakeholders to translate requirements into technical solutions.

1. Problem-Solving:

• Investigate, troubleshoot, and resolve complex issues in production and development environments.
• Contribute to incident management and root cause analysis to improve system reliability.

1. Continuous Improvement:

• Stay up-to-date with emerging technologies and industry trends.
• Propose and implement improvements to existing codebases, tools, and development processes.

Qualifications:

Must-Have:

• Experience: 2–5 years of professional software development experience in [specify languages/tools, e.g., Java, Python, JavaScript, etc.].
• Education: Bachelor’s degree in Computer Science, Engineering, or equivalent experience.
• Technical Skills:
• Strong proficiency in [programming languages/frameworks/tools].
• Experience with cloud platforms like AWS, Azure, or GCP.
• Knowledge of version control tools (e.g., Git) and CI/CD pipelines.
• Understanding of data structures, algorithms, and system design principles.

Nice-to-Have:

• Experience with containerisation (e.g., Docker) and orchestration tools (e.g., Kubernetes).
• Knowledge of database technologies (SQL and NoSQL).

Soft Skills:

• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple priorities effectively.

• 5 to 6 years and 2 to 3 Years in RPA  - Business analyst
• Analyse, understand, and review existing business process documentation to ensure the complete processes steps documented.
• Participate in various types of interviews, meetings, or workshops to define, design, and configure automation solutions.
• Support the creation and maintenance of solution documentation (process definition document, solution design document, user manual, process estimation etc).
• Help with the creation and documentation of test procedures and scenarios prior to launch User Acceptance Testing (UAT).
• Support business teams in testing activities, including integration testing, end-to-end (business process) testing and UAT.
• Problem-solve issues that arise in the day-to-day running of automation processes and provide timely responses and solutions as required.
• Manage end to end Project Lifecycle
• Act as a SPOC for customers, Project Teams, Leadership, and administration
• Run workshops with client SMEs to understand the end-to-end process
• Identify any automation blockers and the suitability of the process for automation
• Calculate automation % and FTE benefit and build effort estimates, No of BOT
• Present summary of findings to the client and walk them through to-be design of the automated process
• Work closely with development team to ensure requirements are accurately mapped and suitable for development
• Must be able to provide suggestions for the improvement of existing process and design to-be flows

RESPONSIBILITIES

• Will play a key role in designing and developing best-in-class workflows solutions for efi productivity suites
• Effectively communicate conceptual ideas, design rationale and the specifics of user-centred design process
• Create holistic design solutions that address business and end-user requirements collaboratively with R&D and Product Management organizations
• Create information architecture diagrams, wireframes, prototypes and screen flows along with visual design skills

MUST HAVE QUALIFICATIONS

• Degree in design communication, human-computer interaction or related field, or equivalent combination of education and experience
• 5+ years of experience in user experience design or industry experience (corporate, product, software)
• Mastery in Interaction design and good competency in Visual designs
• Capability to work using sketch or photoshop
• Experience working with cross-functional teams (including user research, product management and engineering)